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Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Location Type (Indoor and Outdoor), Software (Geocoding and Reverse Geocoding, Location and Predictive Analytics), Hardware, Service, Vertical, and Region - Global Forecast to 2

Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Location Type (Indoor and Outdoor), Software (Geocoding and Reverse Geocoding, Location and Predictive Analytics), Hardware, Service, Vertical, and Region - Global Forecast to 2023

The Location-Based Services (LBS) and Real-Time Location Systems (RTLS) market is projected to grow at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period
The global LBS and RTLS market size is expected to grow from USD 22.18 billion in 2018 to USD 68.85 billion by 2023, at a CAGR of 25.4% during the forecast period. The major factors that are expected to drive the growth of the LBS and RTLS market include the growing demand for mobile and web apps, increasing use of smartphones for advertisement, and implementation of digital transformation strategy. In addition, increasing investment in analytics technology is one of the biggest and most important factors resulting in the market growth. However, lack of skilled professionals and non-uniformity of data hamper the market growth.

Retail and eCommerce vertical is expected to have the largest market share during the forecast period
LBS and RTLS play a vital role in managing retail apps to offer an enhanced user experience. LBS and RTLS in retail improve the traditional way of understanding customer buying behavior and offer a digital platform for customers and sellers to interact and build trustworthy relationship. For instance, social networking platforms such as Facebook, Instagram, and WhatsApp have changed the shopping experience with the help of LBS and RTLS technologies, which make it easier to understand user interest and offer them the right product, advertisement, or campaign that influences the customer and improves the whole buying-selling experience.

North America is expected to have the largest market size and APAC is projected to grow at the highest rate during the forecast period
The high market share of the North American region is due to the presence of a large number of LBS vendors in the US region. The region has also witnessed the proliferation of startups in LBS and RTLS market. Out of 340 startups analyzed, 79% startups are from the North American region. Furthermore, due to robust development in infrastructures in terms of smart cities, smart buildings, and smart transportation in the country, the US market for LBS and RTLS is expected to dominate the overall North American market.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, which is attributed to the fact that it is witnessing a dynamic change in the adoption of LBS and RTLS across multiple verticals. Existence of a large population, developing technology, and high growth in countries such as China, India, Australia, Japan, Singapore, and Hong Kong are the major contributing factors for the growth of LBS and RTLS market, in this region. Organizations in the APAC region are focusing on customer interests and their preferences. The mobile and internet are being widely used as major means for connectivity.

In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is as follows:
By Company: Tier 1: 30 %, Tier 2: 40%, and Tier 3: 30%
By Designation: C Level: 72%, Director Level: 14%, and Others: 14%
By Region: North America: 57%, Europe: 14%, and APAC: 29%

The LBS and RTLS market includes various major vendors, such as Cisco (US), Google (US), IBM (US), Microsoft (US), Oracle (US), TomTom (Netherlands), Apple (US), Esri (US), Ericsson (Sweden), Qualcomm (US), Zebra (US), Ubisense (UK), Pitney Bowes (US), Baidu (China), Foursquare (US), Centrak (US), Ekahau (US), Galigeo (France), HERE (Netherlands), Teldio (Canada), Navigine (US), Living Map (UK), infsoft (Germany), AiRISTA (Maryland), and Quuppa (Finland).

Research Coverage
The report includes an in-depth competitive analysis of the key players in the LBS and RTLS market along with their company profiles, recent developments, and key market strategies. The report segments the LBS and RTLS market by component, software, services, location type, vertical, and region.

Reasons to buy the Report:
The LBS and RTLS market is segmented on the basis of location types, components, software, services, verticals, and regions.

The report is expected to help the market leaders/new entrants in the LBS and RTLS market in the following ways:
1. The LBS and RTLS market revenue stream has been estimated based on the revenues generated by vendors (excluding hardware) offering analytics solution and associated services. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments.
2. The report helps the stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
3. The report is expected to help the stakeholders understand the competitors and gain more insights to improve their market position. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE GLOBAL LBS AND RTLS MARKET
    • LBS AND RTLS MARKET, BY SOFTWARE
    • LBS AND RTLS MARKET: TOP 3 VERTICALS AND REGIONS, 2018
    • LBS AND RTLS MARKET: INVESTMENT SCENARIO (2018-2023)
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • FUTURE OUTLOOK: LBS AND RTLS MARKET
    • VALUE CHAIN ANALYSIS
    • STANDARDS AND REGULATIONS
      • STANDARDIZATION BODIES
      • STANDARDS
        • Table LBS AND RTLS MARKET: STANDARDS
      • ECOSYSTEM
      • TARGET AUDIENCE
    • USE CASES OF LBS AND RTLS
    • HARDWARE IN THE LBS AND RTLS MARKET
      • SENSORS AND READERS
      • TAGS AND TRANSPONDERS
        • Table COMPARISON BETWEEN ACTIVE AND PASSIVE RFID TAGS
      • OTHERS
    • LBS AND RTLS TECHNOLOGIES
      • SATELLITE, MICROWAVE, AND INFRARED REMOTE SENSING
      • OTDOA AND E-OTD
      • RFID AND NFC
      • CONTEXT-AWARE TECHNOLOGIES
      • WI-FI/WLAN, UWB, BT/BLE, BEACONS, AND A-GPS
      • OTHERS
  • LBS AND RTLS MARKET, BY COMPONENT
    • INTRODUCTION
      • Table LBS AND RTLS MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
    • SOFTWARE
      • Table LBS AND RTLS SOFTWARE MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
    • SERVICES
      • Table LBS AND RTLS SERVICES MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
    • HARDWARE
      • Table LBS AND RTLS HARDWARE MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • LBS AND RTLS MARKET, BY SOFTWARE
    • INTRODUCTION
      • Table LBS AND RTLS MARKET SIZE, BY SOFTWARE, 2016-2023 (USD MILLION)
    • GEOCODING AND REVERSE GEOCODING
      • Table GEOCODING AND REVERSE GEOCODING: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • LOCATION AND PREDICTIVE ANALYTICS
      • Table LOCATION AND PREDICTIVE ANALYTICS: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • REPORTING AND VISUALIZATION
      • Table REPORTING AND VISUALIZATION: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • DATABASE MANAGEMENT AND SPATIAL ETL
      • Table DATABASE MANAGEMENT AND SPATIAL ETL: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • RISK ANALYTICS AND THREAT PREVENTION
      • Table RISK ANALYTICS AND THREAT PREVENTION: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • LBS AND RTLS MARKET, BY SERVICE
    • INTRODUCTION
      • Table LBS AND RTLS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
    • DEPLOYMENT AND INTEGRATION
      • Table DEPLOYMENT AND INTEGRATION: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • APPLICATION SUPPORT AND MAINTENANCE
      • Table APPLICATION SUPPORT AND MAINTENANCE: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CONSULTING AND ADVISORY SERVICES
      • Table CONSULTING AND ADVISORY: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • LBS AND RTLS MARKET, BY LOCATION TYPE
    • INTRODUCTION
      • Table LBS AND RTLS MARKET SIZE, BY LOCATION TYPE, 2016-2023 (USD MILLION)
    • OUTDOOR
      • Table OUTDOOR: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • INDOOR
      • Table INDOOR: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • LBS AND RTLS MARKET, BY VERTICAL
    • INTRODUCTION
      • Table LBS AND RTLS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • GOVERNMENT, DEFENSE, AND PUBLIC SECTOR
      • Table GOVERNMENT, DEFENSE, AND PUBLIC SECTOR: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • RETAIL AND E-COMMERCE
      • Table RETAIL AND ECOMMERCE: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • AUTOMOTIVE, TRANSPORTATION, AND LOGISTICS
      • Table AUTOMOTIVE, TRANSPORTATION, AND LOGISTICS: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • INDUSTRIAL MANUFACTURING
      • Table INDUSTRIAL MANUFACTURING: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • LBS AND RTLS MARKET, BY REGION
    • INTRODUCTION
      • Table LBS AND RTLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
        • Table NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY SOFTWARE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • REST OF EUROPE
        • Table EUROPE: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table EUROPE: LBS AND RTLS MARKET SIZE, BY SOFTWARE, 2016-2023 (USD MILLION)
        • Table EUROPE: LBS AND RTLS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table EUROPE: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE, 2016-2023 (USD MILLION)
        • Table EUROPE: LBS AND RTLS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
        • Table EUROPE: LBS AND RTLS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
    • ASIA PACIFIC
      • CHINA
      • REST OF ASIA PACIFIC
        • Table ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY SOFTWARE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY SOFTWARE, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY SOFTWARE, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SCENARIO
      • NEW PRODUCT LAUNCHES/UPGRADATIONS
        • Table NEW PRODUCT LAUNCHES/UPGRADATIONS, 2016-2018
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2016-2018
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2016-2018
    • TOP PLAYERS OPERATING IN THE LBS AND RTLS MARKET
  • COMPANY PROFILES
    • CISCO
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • GOOGLE (ALPHABET)
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MICROSOFT
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • SWOT ANALYSIS
      • MNM VIEW
    • TOMTOM
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • APPLE
      • BUSINESS OVERVIEW
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ESRI
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ERICSSON
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • QUALCOMM
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ZEBRA
      • BUSINESS OVERVIEW
    • UBISENSE
      • BUSINESS OVERVIEW
    • PITNEY BOWES
      • BUSINESS OVERVIEW
    • BAIDU
      • BUSINESS OVERVIEW
    • FOURSQUARE
      • BUSINESS OVERVIEW
    • CENTRAK
      • BUSINESS OVERVIEW
    • EKAHAU
      • BUSINESS OVERVIEW
    • GALIGEO
      • BUSINESS OVERVIEW
    • HERE
      • BUSINESS OVERVIEW
    • TELDIO
      • BUSINESS OVERVIEW
    • NAVIGINE
      • BUSINESS OVERVIEW
    • LIVING MAP
      • BUSINESS OVERVIEW
    • INFSOFT
      • BUSINESS OVERVIEW
    • AIRISTA
      • BUSINESS OVERVIEW
    • QUUPPA
      • BUSINESS OVERVIEW
    • GEOMOBY
      • BUSINESS OVERVIEW
  • APPENDIX
    • INDUSTRY EXCERPTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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