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Location Analytics Market by Tools (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, and Thematic Mapping), by Services (Consulting Services, System Integration) - Forecast and Analysis to 2020

Location Analytics Market by Tools (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, and Thematic Mapping), by Services (Consulting Services, System Integration) - Forecast and Analysis to 2020

Location analytics solutions have become important for businesses to remain competitive in the global market, when it comes to tapping geospatial and location analytics to enrich the business practices. The location analytics market has been segmented by tools, service, deployment model, end-user organization size, and industry vertical. Location analytics solution and service providers play a vital role in assisting various organizations in quickly reacting to the changing business needs by implementing both in-house analytics and on-cloud infrastructure and providing them insights on the data received in a structured format. Location analytics also helps companies in improving their agility, scalability, making operations more efficient, and reducing the costs involved in operations. Location analytics providers take care of the entire analytics infrastructure, so organizations can focus more on their core business functions and insights generated from their business data. Organizations are also demanding location analytics due to the lower total cost of ownership and self-service access by their employees that it enables.

The increasing need for getting accurate and timely insights on spatial data, getting data structured, & reducing the operational cost; rising adoption of cloud managed services by Small and Medium Businesses (SMBs); and the increasing need to focus on the core business operation are the factors driving the location analytics market and its demand globally.

Major vendors such as IBM, Oracle, SAS Institute, Pitney Bowes, and SAP SE are helping large enterprises and SMBs implement location analytics, which provides them quick insights on the changing business conditions and increases awareness about the changing market trends. It also enhances the operational efficiency and keeps operational cost in control.

The report analyzes the growth rate and penetration of location analytics market across all the regions. The assumptions considered for the market forecast include political, economic, social, technological, and economic factors. For example, exchange rate is one of the economic factors expected to have a moderate impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Latin America and Asia-Pacific (APAC) regions.

The report on location analytics market will help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into tools and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different deployment models, end-user organization size, industry verticals, and regions.

2. This report will help them understand the competitors better and gain more insights into positioning one’s business. There is a separate section on competitive landscape, including end-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.

3. The report helps them understand the pulse of the market. The report provides information on the key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED IN THE REPORT
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table LOCATION ANALYTICS MARKET SIZE AND GROWTH, 2013-2020 (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE LOCATION ANALYTICS MARKET
    • LOCATION ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
    • LOCATION ANALYTICS: SOFTWARE AND VERTICALS MARKET
    • LIFE CYCLE ANALYSIS, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET EVOLUTION
    • MARKET DYNAMICS
      • DRIVERS
        • Table DRIVERS: IMPACT ANALYSIS
      • RESTRAINTS
        • Table RESTRAINTS: IMPACT ANALYSIS
      • OPPORTUNITIES
        • Table OPPORTUNITIES: IMPACT ANALYSIS
      • CHALLENGES
        • Table CHALLENGES: IMPACT ANALYSIS
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • ECOSYSTEM
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF RIVALRY
    • STRATEGIC BENCHMARKING
  • LOCATION ANALYTICS MARKET ANALYSIS, BY TYPE OF LOCATION
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY TYPE OF LOCATION, 2013-2020 (USD MILLION)
    • INDOOR LOCATION
      • Table INDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • OUTDOOR LOCATION
      • Table OUTDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • LOCATION ANALYTICS MARKET ANALYSIS, BY TYPE
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
    • LOCATION ANALYTICS MARKET SIZE ESTIMATION, BY TOOL
      • Table LOCATION ANALYTICS MARKET SIZE, BY TOOLS, 2013-2020 (USD MILLION)
      • GEOCODING & REVERSE GEOCODING
        • Table GEOCODING AND REVERSE GEOCODING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • DATA INTEGRATION AND ETL
        • Table DATA INTEGRATION AND ETL: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • REPORTING AND VISUALIZATION
        • Table REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • THEMATIC MAPPING AND SPATIAL ANALYSIS
        • Table THEMATIC MAPPING AND SPATIAL ANALYSIS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • OTHERS
        • Table OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • LOCATION ANALYTICS MARKET SIZE ESTIMATION, BY SERVICE
      • Table LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • CONSULTING SERVICES
        • Table CONSULTING SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • SYSTEM INTEGRATION SERVICES
        • Table SYSTEM INTEGRATION SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • SUPPORT AND MAINTENANCE SERVICES
        • Table SUPPORT AND MAINTENANCE SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • LOCATION ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • ON-PREMISE DEPLOYMENT
      • Table ON-PREMISES DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ON-DEMAND DEPLOYMENT
      • Table ON-DEMAND DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • LOCATION ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • SMALL AND MEDIUM BUSINESSES
      • Table SMALL AND MEDIUM BUSINESSES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • LOCATION ANALYTICS MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • RISK ASSESSMENT
      • CUSTOMER PROFILING
      • SALES AND MARKETING OPTIMIZATION
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • CUSTOMER MANAGEMENT
      • YIELD MANAGEMENT
      • IN-STORE PROMOTION
      • CUSTOMER BEHAVIOR
      • FRAUD DETECTION
      • INVENTORY OPTIMIZATION
      • MERCHANDISING AND PLANNING
    • TELECOMMUNICATIONS AND IT
      • Table TELECOMMUNICATIONS AND IT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • CYBERSECURITY INTELLIGENCE
      • NETWORK MONITORING
      • TERRITORY MANAGEMENT
    • ENERGY AND UTILITIES
      • Table ENERGY AND UTILITIES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • ASSET AND WORKFORCE MANAGEMENT
      • GRID MANAGEMENT OPTIMIZATION
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • FACILITIES MANAGEMENT
      • GOVERNANCE, RISK, AND COMPLIANCE
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • ANALYZING MARKET CONDITIONS
      • ANALYSIS OF CUSTOMER LOYALTY
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • ROUTE TRACKING AND MONITORING
      • FIELD ASSET MONITORING AND ALERTING
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • AUDIENCE ANALYSIS
      • CUSTOMER ENGAGEMENT
    • MANUFACTURING
      • Table MANUFACTURING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • SUPPLY CHAIN OPTIMIZATION AND PROCUREMENT
      • DEMAND PLANNING
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • INTELLIGENCE AND SURVEILLANCE
      • INTRUSION DETECTION AND PREVENTION
      • EMERGENCY RESPONSE SYSTEM
    • REAL ESTATE
      • Table REAL ESTATE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • SITE SELECTION AND PLANNING
      • BUILDING MANAGEMENT
    • OTHERS
      • Table OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY TOOL, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY TOOL, 2013-2020 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY TOOL, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY TOOL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY TOOL, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012-2015
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS AND COLLABORATIONS, 2012-2015
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2012-2015
      • VC FUNDING
        • Table VC FUNDING, 2012-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • SAS INSTITUTE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TIBCO SOFTWARE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ESRI (ENVIRONMENTAL SYSTEMS RESEARCH INSTITUTE)
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • PITNEY BOWES
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • GALIGEO
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • CISCO SYSTEMS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • SAP SE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
  • KEY INNOVATORS
    • EUCLID ANALYTICS
      • PLACED
      • PLACE IQ
      • ALTERYX
      • SPACECURVE
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
      • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
      • PRODUCT ANALYSIS
      • GEOGRAPHIC ANALYSIS
      • COMPANY INFORMATION
    • RELATED REPORTS

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