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Hybrid Integration Platform Market by Integration Type (Application Integration, Data Integration, B2B Integration, and Cloud Integration), Service Type, Organization Size (Large Enterprises and SMEs), Vertical, and Region - Global Forecast to 2022

  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
      • BUSINESS INTELLIGENCE
      • COMPETITIVE INTELLIGENCE
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2014-2017
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • BREAKDOWN OF PRIMARIES
      • KEY INDUSTRY INSIGHTS
    • MARKET SIZE ESTIMATION
    • MICROQUADRANT METHODOLOGY
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
      • ASSUMPTIONS
      • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE HYBRID INTEGRATION PLATFORM MARKET
    • HYBRID INTEGRATION PLATFORM MARKET, BY REGION, 2017
    • HYBRID INTEGRATION PLATFORM MARKET, BY INTEGRATION TYPE, 2017 VS 2022
    • HYBRID INTEGRATION PLATFORM MARKET, BY SERVICE, 2017 VS 2022
    • HYBRID INTEGRATION PLATFORM MARKET, BY DIGITAL BUSINESS SERVICE, 2015-2022
    • HYBRID INTEGRATION PLATFORM MARKET, BY ORGANIZATION SIZE, 2017 VS 2022
    • HYBRID INTEGRATION PLATFORM MARKET, BY VERTICAL, 2017 VS 2022
    • LIFECYCLE ANALYSIS, BY REGION, 2017
    • MARKET INVESTMENT SCENARIO
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • VENDOR ECOSYSTEM
    • HYBRID INTEGRATION PLATFORM ARCHITECTURE
    • HYBRID INTEGRATION PLATFORM CAPABILITIES
    • SPAGHETTI MODEL
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • HYBRID INTEGRATION PLATFORM MARKET ANALYSIS, BY INTEGRATION TYPE
    • INTRODUCTION
      • Table HYBRID INTEGRATION PLATFORM MARKET SIZE, BY INTEGRATION TYPE, 2015-2022 (USD BILLION)
      • Table INTEGRATION TYPES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • APPLICATION INTEGRATION
      • Table APPLICATION INTEGRATION: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • DATA INTEGRATION
      • Table DATA INTEGRATION: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • B2B INTEGRATION
      • Table B2B INTEGRATION: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • CLOUD INTEGRATION
      • Table CLOUD INTEGRATION: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
  • HYBRID INTEGRATION PLATFORM MARKET ANALYSIS, BY SERVICE TYPE
    • INTRODUCTION
      • Table HYBRID INTEGRATION PLATFORM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD BILLION)
      • Table SERVICE TYPES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • DIGITAL BUSINESS SERVICES
      • Table DIGITAL BUSINESS SERVICES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY TYPE, 2015-2022 (USD BILLION)
      • Table DIGITAL BUSINESS SERVICES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • DATA INTEGRATION TOOLS
        • Table DATA INTEGRATION TOOLS: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • APPLICATION PROGRAMMING INTERFACE MANAGEMENT
        • Table API MANAGEMENT: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • INTEGRATION PLATFORM AS A SERVICE
        • Table INTEGRATION PLATFORM AS A SERVICE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • MANAGED FILE TRANSFER
        • Table MANAGED FILE TRANSFER: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • ENTERPRISE SERVICE BUS
        • Table ENTERPRISE SERVICE BUS: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • SOFTWARE AS A SERVICE
        • Table SOFTWARE AS A SERVICE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • ENDPOINT INTEGRATION
        • Table ENDPOINT INTEGRATION: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • COMMUNICATION GATEWAY SERVICES
        • Table COMMUNICATION GATEWAY SERVICES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY TYPE, 2015-2022 (USD BILLION)
        • Table COMMUNICATION GATEWAY SERVICES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
        • Table B2B GATEWAY MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
        • Table MESSAGE-ORIENTED MIDDLEWARE MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • PROFESSIONAL SERVICES
      • Table PROFESSIONAL SERVICES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY TYPE, 2015-2022 (USD BILLION)
      • Table PROFESSIONAL SERVICES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • TRAINING AND CONSULTING
        • Table TRAINING AND CONSULTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
      • SUPPORT AND MAINTENANCE
        • Table SUPPORT AND MAINTENANCE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
  • HYBRID INTEGRATION PLATFORM MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table HYBRID INTEGRATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION)
      • Table ORGANIZATION SIZE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
  • HYBRID INTEGRATION PLATFORM MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table VERTICALS: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY TYPE, 2015-2022 (USD BILLION)
      • Table VERTICALS: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • BANKING, FINANCE SERVICES, AND INSURANCE
      • Table BANKING, FINANCE SERVICES, AND INSURANCE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • RETAIL
      • Table RETAIL: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • GOVERNMENT AND PUBLIC SECTOR
      • Table GOVERNMENT AND PUBLIC SECTOR: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • MANUFACTURING
      • Table MANUFACTURING: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • TELECOMMUNICATION, IT, AND ITES
      • Table TELECOMMUNICATION, IT, AND ITES: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • OTHERS
      • Table OTHERS: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table HYBRID INTEGRATION PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD BILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY INTEGRATION TYPE, 2015-2022 (USD BILLION)
      • Table NORTH AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD BILLION)
      • Table NORTH AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY DIGITAL BUSINESS SERVICE, 2015-2022 (USD BILLION)
      • Table NORTH AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY COMMUNICATION GATEWAY SERVICE, 2015-2022 (USD BILLION)
      • Table NORTH AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD BILLION)
      • Table NORTH AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION)
      • Table NORTH AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION)
    • EUROPE
      • Table EUROPE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY INTEGRATION TYPE, 2015-2022 (USD BILLION)
      • Table EUROPE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD BILLION)
      • Table EUROPE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY DIGITAL BUSINESS SERVICE, 2015-2022 (USD BILLION)
      • Table EUROPE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY COMMUNICATION GATEWAY SERVICE, 2015-2022 (USD BILLION)
      • Table EUROPE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD BILLION)
      • Table EUROPE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION)
      • Table EUROPE: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION)
    • ASIA PACIFIC
      • Table ASIA PACIFIC: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY INTEGRATION TYPE, 2015-2022 (USD BILLION)
      • Table ASIA PACIFIC: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD BILLION)
      • Table ASIA PACIFIC: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY DIGITAL BUSINESS SERVICE, 2015-2022 (USD BILLION)
      • Table ASIA PACIFIC: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY COMMUNICATION GATEWAY SERVICE, 2015-2022 (USD BILLION)
      • Table ASIA PACIFIC: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD BILLION)
      • Table ASIA PACIFIC: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION)
      • Table ASIA PACIFIC: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY INTEGRATION TYPE, 2015-2022 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY DIGITAL BUSINESS SERVICE, 2015-2022 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY COMMUNICATION GATEWAY SERVICE, 2015-2022 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY INTEGRATION TYPE, 2015-2022 (USD BILLION)
      • Table LATIN AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD BILLION)
      • Table LATIN AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY DIGITAL BUSINESS SERVICE, 2015-2022 (USD BILLION)
      • Table LATIN AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY COMMUNICATION GATEWAY SERVICE, 2015-2022 (USD BILLION)
      • Table LATIN AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD BILLION)
      • Table LATIN AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION)
      • Table LATIN AMERICA: HYBRID INTEGRATION PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION)
  • COMPANY PROFILES
    • SOFTWARE AG
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • INFORMATICA
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • DELL BOOMI
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • MULESOFT
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • IBM
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • TIBCO SOFTWARE
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • ORACLE
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • LIAISON TECHNOLOGIES
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • WSO2
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SNAPLOGIC
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • RED HAT
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • AXWAY
      • OVERVIEW
      • PRODUCTS
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • KEY INNOVATORS
      • BUILT.IO
      • OVERVIEW
      • PRODUCTS
    • ROBOMQ
      • OVERVIEW
      • PRODUCTS
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

Hybrid Integration Platform Market by Integration Type (Application Integration, Data Integration, B2B Integration, and Cloud Integration), Service Type, Organization Size (Large Enterprises and SMEs), Vertical, and Region - Global Forecast to 2022

Growing need for integrating on-premises and cloud applications for driving digital business transformation is said to be driving the growth of the hybrid integration platform market.
The hybrid integration platform market size is expected to grow from USD 17.14 billion in 2017 to USD 33.60 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.4%. The market is driven by factors, such as the growing need for integrating on-premises and cloud applications with the existing systems for driving digital business transformation, the increasing demand for hosting apps, data, and services on the cloud, and the hybrid integration platforms’ capabilities to tackle the business challenges. However, the utility operators face various obstacles while adopting the hybrid integration platform, such as the usage of Enterprise Service Bus (ESB)technology as an alternative, and lack of a standardized and uniform integration type for hybrid integration platform.

Application integration type is expected to have the fastest growth rate during the forecast period
Application integration is the process of combining data and functions from one application program with another to simplify and automate business processes to the greatest extent possible. This is an integration framework that forms middleware and a collection of technologies and services to enable the integration of systems and applications across an enterprise. Small and large organizations implement application integration, as it has become a mission-critical priority to connect different applications and support application collaboration across enterprises to improve the overall business efficiency, enhance the scalability, and reduce the IT costs.

Endpoint integration service is expected to have the fastest growth rate during the forecast period
With the increase in proliferation of devices and the need for remote access to the workplace, the number of devices deployed across heterogeneous locations is said to be increasing at a swift pace. Interactions between multiple machines, components, platforms, networks, protocols, and devices have led to the deployment of a subsystem, wherein entities internally communicate seamlessly across diverse locations.

The importance of endpoint integration services is evidently growing, due to their use in unifying widely interconnected mesh of heterogeneous devices located across varied regions, different communications protocols, multiple applications, and separate networks. Endpoint integration services have been instrumental in streamlining and exchanging data among multiple components with ease and provide a unified view of metrics and data to the relevant stakeholders. Endpoint integration services focus on areas, such as business consulting and architecture advisory, cloud integrations services, business analytics, and decision and business support systems, along with network management services, and volume and block storage services.

North America is expected to contribute to the largest market share during the forecast period
North America is expected to hold the largest market share and dominate the hybrid integration platform market from 2017 to 2022. The region has been extremely responsive toward adopting the latest technological advancements, such as data integration tools, Application Program Interface (API) management, Integration Platform as a Service (iPaaS), Managed File Transfer (MFT), and ESB. The major growth drivers for this region are said to be the large scale investments in the hybrid integration platform and the need for integrating on-premises and cloud applications with the existing systems for digital business transformation. The Asia Pacific (APAC) region is in the initial growth phase; however, it is expected to be the fastest-growing region in the global hybrid integration platform market. The growth is likely to be driven by factors, such as the increased spending on improving the infrastructure and the emergence of advanced and secured cloud-based solutions.

The break-up profiles of primary participants are given below:
• By company: Tier 1: 41%, Tier 2: 35%, and Tier 3: 24%
• By designation: C-level: 73%, Director level: 19%, and Others: 8%
• By region: North America: 42%, Europe: 21%, APAC: 24%, and RoW: 13%

The various key hybrid integration platform providers discussed in the report are given below:
1. Software AG (Darmstadt, Germany)
2. Informatica (California, US)
3. Dell Boomi (Pennsylvania, US)
4. MuleSoft (California, US)
5. IBM (New York, US)
6. TIBCO Software (California, US)
7. Oracle (California, US)
8. Liaison Technologies (Georgia, US)
9. WSO2 (California, US)
10. SnapLogic (California, US)
11. Red Hat (North Carolina, US)
12. Axway (Puteaux, France)
13. SEEBURGER (Bretten, Germany)
14. Microsoft (Washington, US)
15. RoboMQ (Virginia, US)
16. Fiorano Software (California, US)
17. Attunity (Israel)
18. Cleo (Illinois, US)
19. Actian (California, US)
20. Adeptia (Illinois, US)
21. Talend (California, US)
22. Scribe Software (New Hampshire, US)
23. elastic.io (Bonn, Germany)
24. Built.io (California, US)
25. DBSync (Tennessee, US)

Research Coverage
The hybrid integration platform market has been segmented on the basis of integration types, service types, organizational sizes, verticals, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews; products and services; key strategies; new product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the hybrid integration platform market.

The report will help the market leaders/new entrants in this market in the following ways:
• This report segments the hybrid integration platform market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different regions.
• This report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
• This report helps stakeholders to better understand the competitors and gain more insights to enhance their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.
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