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Healthcare CRM Market by Component (Software, Service), Delivery (On premise, Cloud, Public, Private, Hybrid), End user (Hospital, ASC, Payers, Life Science), Functionality (CSS, Marketing, Sales, Digital Marketing, AI, Analytics) – Global Forecast to 202

Healthcare CRM Market by Component (Software, Service), Delivery (On premise, Cloud, Public, Private, Hybrid), End user (Hospital, ASC, Payers, Life Science), Functionality (CSS, Marketing, Sales, Digital Marketing, AI, Analytics) – Global Forecast to 2023

“The benefits offered by CRM and growing focus on patient engagement are expected to drive the overall growth of the healthcare CRM market”
The healthcare CRM market is estimated to reach USD 17.4 billion by 2023 from USD 8.8 billion in 2018, at a CAGR of 14.6% during the forecast period. CRM is a customer-focused business strategy designed to optimize profitability and customer satisfaction. CRM offers a wide range of benefits to its users, which drives the growth of the healthcare CRM market. Increased focus on patient engagement also contributes to the growth of the market. However, factors such as the high cost of CRM, issues related to patient data security, and complexities in the CRM implementation process restrain the growth of the healthcare CRM market.

Healthcare CRM services to grow at the highest CAGR during the forecast period
On the basis of component, the healthcare CRM market is segmented into software and services. The services segment is expected to dominate the healthcare CRM market in 2018. Services form a large component of the healthcare CRM market primarily due to the indispensable role of service providers when it comes to the use of CRM solutions for healthcare. The recurring need for services such as software upgrades and maintenance is the key factor supporting the growth of this segment.

Customer service and support to account for the largest market during the forecast period
On the basis of functionality, the healthcare CRM market is segmented into customer service and support, marketing, sales, and digital marketing functionalities. CSS applications are front-office systems with back-end links to support a customer-centric environment. A growing focus on patient engagement, rising pressure on healthcare organizations to reduce costs, and the importance of ensuring customer satisfaction are major factors responsible for the large share of this segment in the healthcare CRM market.

“North America to dominate the market during the forecast period”
The healthcare CRM market is segmented into North America, Europe, Asia, and the Rest of the World (RoW). North America, segmented into the US and Canada, is estimated to hold the largest share of this market in 2018. However, healthcare reforms in North American countries, market saturation due to high competition, and decreasing hospital budgets are likely to hinder market growth. On the other hand, the Asian market is expected to show high growth during the forecast period. Market growth is mainly due to rising patient awareness, improvement of healthcare systems, growing medical tourism in Asian countries, and favorable government initiatives, among other factors.

The primary interviews conducted for this report can be categorized as follows:
By Company Type: Tier 1 (44%), Tier 2 (36%), and Tier 3 (20%)
By Designation: C-level (22%), D-level (28%), and Others (50%)
By Region: North America (48%), Europe (21%), Asia (26%), and RoW (5%)

List of Companies Profiled in the Report
Salesforce.com, Inc. (US)
SAP SE (Germany)
Oracle (US)
Microsoft (US)
IBM (US)
Influence Health (US)
SugarCRM (US)
Accenture (Ireland)
Healthgrades (US)
Infor, Inc. (US)

Research Coverage:
The report provides a picture of the global healthcare CRM market. It aims at estimating the market size and future growth potential of this market across different segments, which include components, deployment modes, functionalities, end users, and regions. The report also includes an in-depth competitive analysis of the key players in the market along with their company profiles, recent developments, and key market strategies.

Key Benefits of Buying the Report:
The report will help leaders/new entrants in this market by providing them the closest approximations of revenue numbers for the overall healthcare CRM market and its subsegments. This report will help stakeholders to better understand the competitor landscape and gain more insights in order to better position their businesses and make suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • ASSUMPTIONS FOR THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • HEALTHCARE CRM: MARKET OVERVIEW
    • HEALTHCARE CRM MARKET, BY COMPONENT (2018–2023)
    • HEALTHCARE CRM MARKET, BY DELIVERY MODEL, 2018 VS. 2023 (USD BILLION)
    • HEALTHCARE CRM MARKET, BY FUNCTIONALITY
    • HEALTHCARE CRM MARKET, BY END USER, 2018 VS. 2023 (USD BILLION)
    • HEALTHCARE CRM MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES
  • MARKET OVERVIEW
    • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • HEALTHCARE CRM MARKET, BY COMPONENT
    • INTRODUCTION
      • Table HEALTHCARE CRM MARKET, BY COMPONENT, 2016–2023 (USD MILLION)
    • SERVICES
      • SERVICES TO ACCOUNT FOR THE LARGER SHARE OF THE HEALTHCARE CRM MARKET IN 2018
        • Table HEALTHCARE CRM SERVICES MARKET, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM SERVICES MARKET, BY COUNTRY, 2016–2023 (USD MILLION)
    • SOFTWARE
      • ONGOING RESEARCH & LAUNCH OF ADVANCED CRM SOLUTIONS POWERED WITH ANALYTICS AND ARTIFICIAL INTELLIGENCE TO DRIVE MARKET GROWTH
        • Table HEALTHCARE CRM SOFTWARE MARKET, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM SOFTWARE MARKET, BY COUNTRY, 2016–2023 (USD MILLION)
  • HEALTHCARE CRM MARKET, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table HEALTHCARE CRM MARKET, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION)
    • ON-PREMISE MODEL
      • GREATER CONTROL OVER DATA AND COST BENEFITS OFFERED BY ON-PREMISE SOLUTIONS TO DRIVE THE GROWTH OF THIS SEGMENT
        • Table HEALTHCARE CRM MARKET FOR ON-PREMISE MODEL, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR ON-PREMISE MODEL, BY COUNTRY, 2016–2023 (USD MILLION)
    • WEB/CLOUD-BASED MODEL
      • Table HEALTHCARE CRM MARKET FOR WEB/CLOUD-BASED MODEL, BY REGION, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR WEB/CLOUD-BASED MODEL, BY COUNTRY, 2016–2023 (USD MILLION)
      • Table WEB/CLOUD BASED MODELS MARKET, BY TYPE, 2016–2023 (USD MILLION)
      • PUBLIC CLOUD
        • Table HEALTHCARE CRM MARKET FOR PUBLIC CLOUD, BY REGION, 2016–2023 (USD MILLION)
      • PRIVATE CLOUD
        • Table HEALTHCARE CRM MARKET FOR PRIVATE CLOUD, BY REGION, 2016–2023 (USD MILLION)
      • HYBRID CLOUD
        • Table HEALTHCARE CRM MARKET FOR HYBRID CLOUD, BY REGION, 2016–2023 (USD MILLION)
  • HEALTHCARE CRM MARKET, BY FUNCTIONALITY
    • INTRODUCTION
      • Table HEALTHCARE CRM MARKET, BY FUNCTIONALITY, 2016–2023 (USD MILLION)
    • CUSTOMER SERVICE AND SUPPORT
      • GROWING PRESSURE TO ENSURE PATIENT ENGAGEMENT AND RETENTION WILL CONTRIBUTE TO MARKET GROWTH IN THIS SEGMENT
        • Table HEALTHCARE CRM MARKET FOR CUSTOMER SERVICE AND SUPPORT, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR CUSTOMER SERVICE AND SUPPORT, BY COUNTRY, 2016–2023 (USD MILLION)
    • MARKETING
      • BENEFITS OF TECHNOLOGY-ENABLED MARKETING TO ENHANCE THE ADOPTION OF THIS FUNCTIONALITY
        • Table HEALTHCARE CRM MARKET FOR MARKETING, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR MARKETING , BY COUNTRY, 2016–2023 (USD MILLION)
    • SALES
      • OPPORTUNITY MANAGEMENT SYSTEMS WILL ENSURE STREAMLINING OF SALES PROCESSES
        • Table HEALTHCARE CRM MARKET FOR SALES, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR SALES, BY COUNTRY, 2016–2023 (USD MILLION)
    • DIGITAL MARKETING
      • DIGITAL MARKETING WILL PROVIDE DATA-BACKED INSIGHTS TO FORM FUTURE ENGAGEMENT STRATEGIES
        • Table HEALTHCARE CRM MARKET FOR DIGITAL MARKETING, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR DIGITAL MARKETING, BY COUNTRY, 2016–2023 (USD MILLION)
    • OTHER FUNCTIONALITIES
      • AI-POWERED CRM WILL HAVE THE POTENTIAL TO PREDICT CUSTOMER NEEDS
        • Table HEALTHCARE CRM MARKET FOR OTHER FUNCTIONALITIES, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR OTHER FUNCTIONALITIES, BY COUNTRY, 2016–2023 (USD MILLION)
  • HEALTHCARE CRM MARKET, BY END USER
    • INTRODUCTION
      • Table HEALTHCARE CRM MARKET, BY END USER, 2016–2023 (USD MILLION)
    • HEALTHCARE PROVIDERS
      • Table HEALTHCARE CRM MARKET FOR HEALTHCARE PROVIDERS, BY REGION, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR HEALTHCARE PROVIDERS, BY COUNTRY, 2016–2023 (USD MILLION)
      • Table HEALTHCARE PROVIDERS MARKET, BY TYPE, 2016–2023 (USD MILLION)
      • HOSPITALS
        • Table HEALTHCARE CRM MARKET FOR HOSPITALS, BY REGION, 2016–2023 (USD MILLION)
      • AMBULATORY SURGERY CENTERS(ASCS) AND CLINICS
        • Table HEALTHCARE CRM MARKET FOR AMBULATORY SURGERY CENTERS AND CLINICS, BY REGION, 2016–2023 (USD MILLION)
      • DIAGNOSTIC CENTERS
        • Table HEALTHCARE CRM MARKET FOR DIAGNOSTIC CENTERS, BY REGION, 2016–2023 (USD MILLION)
    • LIFE SCIENCES INDUSTRY
      • CRM SOLUTIONS WILL BE MAINLY USED TO STREAMLINE CSS, SALES, AND MARKETING PROCESSES
        • Table HEALTHCARE CRM MARKET FOR THE LIFE SCIENCES INDUSTRY, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR THE LIFE SCIENCES INDUSTRY, BY COUNTRY, 2016–2023 (USD MILLION)
    • HEALTHCARE PAYERS
      • GROWING NEED FOR EFFICIENT CUSTOMER MANAGEMENT TO DRIVE DEMAND FOR CRM SOLUTIONS IN THE HEALTHCARE PAYERS SEGMENT
        • Table HEALTHCARE CRM MARKET FOR HEALTHCARE PAYERS, BY REGION, 2016–2023 (USD MILLION)
        • Table NORTH AMERICA: HEALTHCARE CRM MARKET FOR HEALTHCARE PAYERS, BY COUNTRY, 2016–2023 (USD MILLION)
  • HEALTHCARE CRM MARKET, BY REGION
    • INTRODUCTION
      • Table HEALTHCARE CRM MARKET, BY REGION, 2016–2023 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: HEALTHCARE CRM MARKET, BY COUNTRY, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: HEALTHCARE CRM MARKET, BY COMPONENT, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: HEALTHCARE CRM MARKET, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: HEALTHCARE CRM MARKET, BY FUNCTIONALITY, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: HEALTHCARE CRM MARKET, BY END USER, 2016–2023 (USD MILLION)
      • US
        • Table US: HEALTHCARE CRM MARKET, BY COMPONENT, 2016–2023 (USD MILLION)
        • Table US: HEALTHCARE CRM MARKET, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION)
        • Table US: HEALTHCARE CRM MARKET, BY FUNCTIONALITY, 2016–2023 (USD MILLION)
        • Table US: HEALTHCARE CRM MARKET, BY END USER, 2016–2023 (USD MILLION)
      • CANADA
        • Table CANADA: HEALTHCARE CRM MARKET, BY COMPONENT, 2016–2023 (USD MILLION)
        • Table CANADA: HEALTHCARE CRM MARKET, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION)
        • Table CANADA: HEALTHCARE CRM MARKET, BY FUNCTIONALITY, 2016–2023 (USD MILLION)
        • Table CANADA: HEALTHCARE CRM MARKET, BY END USER, 2016–2023 (USD MILLION)
    • EUROPE
      • GOVERNMENT INITIATIVES FOR EHEALTH TECHNOLOGIES TO DRIVE THE GROWTH OF THIS SEGMENT
        • Table EUROPE: HEALTHCARE CRM MARKET, BY COMPONENT, 2016–2023 (USD MILLION)
        • Table EUROPE: HEALTHCARE CRM MARKET, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION)
        • Table EUROPE: HEALTHCARE CRM MARKET, BY FUNCTIONALITY, 2016–2023 (USD MILLION)
        • Table EUROPE: HEALTHCARE CRM MARKET, BY END USER, 2016–2023 (USD MILLION)
    • ASIA
      • RISING PATIENT AWARENESS, IMPROVING HEALTHCARE SYSTEMS AND GROWING MEDICAL TOURISM TO BOOST THE GROWTH OF THIS SEGMENT
        • Table ASIA: HEALTHCARE CRM MARKET, BY COMPONENT, 2016–2023 (USD MILLION)
        • Table ASIA: HEALTHCARE CRM MARKET, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION)
        • Table ASIA: HEALTHCARE CRM MARKET, BY FUNCTIONALITY, 2016–2023 (USD MILLION)
        • Table ASIA: HEALTHCARE CRM MARKET, BY END USER, 2016–2023 (USD MILLION)
    • REST OF THE WORLD
      • Table ROW: HEALTHCARE CRM MARKET, BY COMPONENT, 2016–2023 (USD MILLION)
      • Table ROW: HEALTHCARE CRM MARKET, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION)
      • Table ROW: HEALTHCARE CRM MARKET, BY FUNCTIONALITY, 2016–2023 (USD MILLION)
      • Table ROW: HEALTHCARE CRM MARKET, BY END USER, 2016–2023 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET SHARE ANALYSIS
    • COMPETITIVE SCENARIO
      • PARTNERSHIPS AND AGREEMENTS (2015–2018)
      • PRODUCT LAUNCHES (2015–2018)
      • ACQUISITIONS (2015–2018)
      • EXPANSIONS (2015–2018)
  • COMPANY PROFILES
    • SALEFORCE.COM, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • MICROSOFT
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • INFLUENCE HEALTH, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SUGARCRM
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ACCENTURE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • HEALTHGRADES
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • INFOR, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
  • APPENDIX
    • INSIGHTS FROM INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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