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Fertility Testing Devices Market Product (Ovulation Prediction Kit & Fertility Monitor (Urine-based, Saliva-based, & Basal Body Temperature)), Mode of Purchase (Prescription & OTC), and Region - Global Forecast to 2020

Fertility Testing Devices Market Product (Ovulation Prediction Kit & Fertility Monitor (Urine-based, Saliva-based, & Basal Body Temperature)), Mode of Purchase (Prescription & OTC), and Region - Global Forecast to 2020

The global fertility testing devices market is poised to reach USD 216.8 million by 2020 at a CAGR of 7.5% during the forecast period. The market for fertility testing devices is expected to witness high growth in the Asia-Pacific region. Factors such as decreasing fertility rate, growing number of women suffering from lifestyle disorders, rising funding/investments for the development of fertility and ovulation monitors, and growing focus of both international and domestic players on the Asia-Pacific fertility testing devices market are driving the growth of the market in this region.

In this report, the global fertility testing devices market has been segmented into ovulation prediction kits and fertility monitors. The fertility monitors segment is classified into saliva-based monitors, urine-based monitors and others.

The ovulation prediction kits market held the larger share of the global fertility testing devices market in 2015. This is because ovulation kits provide more accurate results than natural fertility testing techniques. In addition, these kits are easier to use and less expensive than fertility monitors. However, the fertility monitors market is estimated to grow at the higher CAGR from 2015 to 2020.

Geographically, North America commanded the largest share of the global fertility testing devices market in 2015, followed by Europe. A number of factors such as decline in fertility rate owing to the rising first-time pregnancy age and high prevalence of PCOS (polycystic ovary syndrome) among North American women, increasing awareness about the benefits offered by ovulation monitors and fertility awareness methods (FAM) in successful conception among women, and the development of advanced low-cost devices are expected to support market growth in North America. However, stringent regulatory policies for the approval of medical devices, increasing government pressure to reduce healthcare costs, and rising adoption of low-cost ovulation monitors (resulting in lower revenue growth) are restraining the growth of the fertility testing devices market in this region. The Asia-Pacific region is poised to grow at the highest CAGR of the global fertility testing devices market in the next five years.

The global fertility testing devices market is highly competitive, with a large number of small market players. As of 2014, the global fertility testing devices market was dominated by SPD Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co., Inc. (U.S.), and Prestige Brands Holdings, Inc. (U.S.), which accounted for a market share of more than 50% in 2014. Other players in this market include Geratherm Medical AG (Germany), HiLin Life Products, Inc. (U.S.), Fairhaven Health, LLC (U.S.), and Fertility Focus Limited (U.K.). New product development, partnerships, agreements, and collaboration are the major strategies adopted by most of the players to achieve growth in the fertility testing devices market.

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis, market share analysis of top players, and company profiles, which together comprise and discuss basic views on the competitive landscape, emerging and high-growth segments of the fertility testing devices market, high growth regions and their respective regulatory policies, government initiatives, drivers, restraints, and opportunities. The abovementioned market research data, current market size, and forecast of future trends will help existing players and new entrants to make the necessary decisions regarding product offerings, geographic focus, changes in strategic approach, R&D investments for innovation in products and technologies, and levels of output in order to remain successful.

Firms purchasing the report could use any one or combination of the below-mentioned five strategies (Market Penetration, Product Development/Innovation, Market Diversification, and Competitive Assessment) for strengthening their market shares.

The report provides insights on the following pointers:
Market Penetration: Comprehensive information on the fertility testing devices offered by the top 10 players in the global fertility testing devices market. The report analyzes the fertility testing devices market by product and region
Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for various fertility testing devices across key geographic regions
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the global fertility testing devices market
Competitive Assessment: In-depth assessment of market shares, strategies, products, and recent developments of the leading players in the global fertility testing devices market


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH METHODOLOGY STEPS
    • SECONDARY AND PRIMARY RESEARCH METHODOLOGY
      • SECONDARY RESEARCH
      • PRIMARY RESEARCH
    • MARKET SIZE ESTIMATION METHODOLOGY
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • RESEARCH DESIGN
    • MARKET DATA VALIDATION AND TRIANGULATION
    • ASSUMPTIONS FOR THE STUDY
  • EXECUTIVE SUMMARY
    • INTRODUCTION
    • CURRENT SCENARIO
    • FUTURE OUTLOOK
    • STRATEGIC RECOMMENDATIONS
    • CONCLUSION
  • PREMIUM INSIGHTS
    • FERTILITY TESTING DEVICES MARKET OVERVIEW
    • REGIONAL ANALYSIS: FERTILITY TESTING DEVICES MARKET, BY PRODUCT, 2015 VS. 2020 (USD MILLION)
    • FERTILITY TESTING DEVICES MARKET, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
  • FERTILITY TESTING DEVICES MARKET, BY PRODUCT
    • INTRODUCTION
      • Table FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
    • OVULATION PREDICTION KITS
      • Table OVULATION PREDICTION KITS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • FERTILITY MONITORS
      • Table FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table FERTILITY MONITORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • SALIVA-BASED MONITORS
        • Table SALIVA-BASED FERTILITY MONITORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • URINE-BASED MONITORS
        • Table URINE-BASED FERTILITY MONITORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • OTHERS
        • Table OTHER FERTILITY MONITORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • FERTILITY TESTING DEVICES MARKET, BY MODE OF PURCHASE
    • INTRODUCTION
      • Table FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
    • NON-PRESCRIPTION OR OTC-BASED MODE OF PURCHASE
      • Table NON-PRESCRIPTION OR OTC-BASED FERTILITY TESTING DEVICES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • PRESCRIPTION-BASED MODE OF PURCHASE
      • Table PRESCRIPTION-BASED FERTILITY TESTING DEVICES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • FERTILITY TESTING DEVICES MARKET, BY REGION
    • INTRODUCTION
      • Table FERTILITY TESTING DEVICES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • HIGH PREVALENCE OF INFERTILITY AND RISING AWARENESS ABOUT FERTILITY TESTING
        • Table NORTH AMERICA: FERTILITY TESTING DEVICES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table NORTH AMERICA: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table NORTH AMERICA: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table NORTH AMERICA: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
      • U.S.
        • Table U.S.: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table U.S.: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table U.S.: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
      • CANADA
        • Table CANADA: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table CANADA: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table CANADA: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
    • EUROPE
      • RISING FIRST-TIME PREGNANCY AGE IN EUROPE
      • INCREASING OBESITY RATE IN EUROPE
      • RISING FINANCIAL SUPPORT TO SUPPORT CHILD BIRTH IN EUROPE
      • HIGH HEALTHCARE EXPENDITURE
      • PRESENCE OF ADAPTIVE REGULATORY POLICIES
      • RISING COST-CONTAINMENT MEASURES LIMITING THE PROFITABILITY OF MANUFACTURERS
        • Table EUROPE: FERTILITY TESTING DEVICES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table EUROPE: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table EUROPE: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table EUROPE: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
      • GERMANY
        • Table GERMANY: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table GERMANY: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table GERMANY: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
      • U.K.
        • Table U.K.: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table U.K.: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table U.K.: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
      • FRANCE
        • Table FRANCE: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table FRANCE: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table FRANCE: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
      • REST OF EUROPE
        • Table REST OF EUROPE: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table REST OF EUROPE: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table REST OF EUROPE: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC
      • DECREASING FERTILITY RATE
      • HIGH AVERAGE AGE OF MOTHERS AT FIRST CHILDBIRTH IN JAPAN
      • RAPID INCREASE IN HEALTHCARE SPENDING IN THE ASIAN REGION
      • LUCRATIVE HEALTHCARE MARKET FOR FERTILITY AND OVULATION MONITORS
      • GROWING FOCUS OF LEADING PLAYERS ON THE ASIA-PACIFIC MARKET
      • STRONG PRESENCE OF SMALL PLAYERS THAT OFFER LOW-COST
      • INCREASING REGULATORY BARRIERS IN AUSTRALIA
        • Table ASIA-PACIFIC: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table ASIA-PACIFIC: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table ASIA-PACIFIC: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
    • REST OF THE WORLD (ROW)
      • INCREASING INCIDENCE OF RISK FACTORS CAUSING INFERTILITY
      • EXPANDING MIDDLE-CLASS POPULATION AND RISING DISPOSABLE INCOME IN LATIN AMERICA
      • GROWTH IN PER CAPITA HEALTHCARE SPENDING
      • GOVERNMENT INITIATIVES TO IMPROVE HEALTHCARE INFRASTRUCTURE AND DECREASE TRADE BARRIERS
      • ONGOING RECESSION AND HEAVY MEDICAL DEVICE TRAFFIC IN LATIN AMERICA
        • Table REST OF THE WORLD: FERTILITY TESTING DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION)
        • Table REST OF THE WORLD: FERTILITY MONITORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
        • Table REST OF THE WORLD: FERTILITY TESTING DEVICES MARKET SIZE, BY MODE OF PURCHASE, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET SHARE ANALYSIS
      • KEY PLAYERS IN THE FERTILITY TESTING DEVICES MARKET
    • COMPETITIVE SITUATION AND TRENDS
    • RECENT DEVELOPMENTS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2013-2015
      • AWARENESS PROGRAMS
        • Table AWARENESS PROGRAMS, 2013-2015
      • AGREEMENTS, PARTNERSHIPS, AND EXPANSION
        • Table AGREEMENTS, PARTNERSHIPS, AND EXPANSIONS, 2013-2015
      • OTHER STRATEGIES
        • Table OTHER STRATEGIES, 2013-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • SPD SWISS PRECISION DIAGNOSTICS GMBH
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CHURCH & DWIGHT CO., INC.
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • PRESTIGE BRANDS HOLDINGS, INC.
      • PRODUCTS OFFERED
      • MNM VIEW
    • FAIRHAVEN HEALTH, LLC
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • HILIN LIFE PRODUCTS, INC.
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • FERTILITY FOCUS LIMITED
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • BABYSTART LTD
      • PRODUCTS OFFERED
    • BIOZHENA CORPORATION
      • PRODUCT OFFERED
    • TAIDOC TECHNOLOGY CORPORATION
      • PRODUCTS OFFERED
    • GERATHERM MEDICAL AG
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • UEBE MEDICAL GMBH
      • PRODUCTS OFFERED
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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