Event Management Software Market by Software (Venue Management, Event Registration, Ticketing, Event Planning, Event Marketing, Analytics, and Reporting), Service, Deployment Type, Organization Size, End User, and Region - Global Forecast to 2022
“Increasing adoption of event lifecycle automation and event management as a cloud-based provision are driving the global event management software market.”
The global event management software market size is expected to grow from USD 6.38 billion in 2017 to USD 11.06 billion by 2022, at an estimated Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period. This market is driven by the growing need of software to plan and manage the overall activities associated in organizing events. On the other hand, integration issues of the software in the existing system or software packages such as ERP and Salesforce, are one of the major restraints for the event management software market growth.
Event registration software is expected to hold the major market size during the forecast period.
The event registration software is gaining traction very fast in the current market environment. This growing interest of organizations is owing to the fact that companies have realized the benefits of registration of attendees through software, also offering online registrations for participants. It includes payment processing, which helps organizations to automate and simplify the payment collection process in their business. It also customizes the price based on the registrant types, coupons, registration dates, and bulk registrations.
On-premises deployment is expected to hold the major market size during the forecast period.
The on-premises deployment refers to the installation of applications on the premises of an organization, rather than at a remote facility. On-premises software are delivered on a one-time license fee, along with a service agreement. As this deployment requires huge infrastructure and its own data center, organizations that can afford this cost usually deploy on-premises software. Therefore, Small and Medium-sized Enterprises (SMEs) often face the dilemma of choosing between hosted and on-premises solutions. With advantages, such as control over the system and data, and dedicated staff for maintenance and support, it also comes with various drawbacks, such as high deployment costs and proper infrastructure requirements, which is not always possible for SMEs to invest in. However, the growth of on-premises deployment type is being affected by the rapid development of cloud computing solutions.
North America is expected to hold the major market size during the forecast period.
North America has the first-mover advantage in the adoption of new technologies, such as smartphones and cloud platforms. North American companies are willingly investing in technological advancements. The factors driving the North American event management software market are stable economies, technology enhancements, and better infrastructure. The expenditure on event hosting and effective planning to host an event has been a major issue for various organizations in the region. The need to improve the operational efficiency of managing an event has encouraged organizations to adopt event management software. APAC is one of the fastest-growing regions and has a favorable market for event management software and service vendors. India, China, Australia, and Japan are major contributors to the event management software market growth in APAC.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below as:
• By company type: Tier 1 – 22%, Tier 2 – 41%, and Tier 3 – 37%
• By designation: C-level – 72%, Director level – 19%, and Others – 9%
• By region: North America – 64%, Europe – 19%, APAC – 12%, Latin America – 2%, and MEA –3%
The event management software ecosystem comprises major vendors, such as Eventbrite (US), Cvent (US), XING Events (Germany), ACTIVE Network (US), etouches (US), EMS Software (US), Ungerboeck Software International (US), SignUpGenius (US), Certain (US), Social Tables (US), Eventmobi (Canada), Hubb (US), Babylon Software Solution (Macedonia), and Regpack (US).
The report includes in-depth competitive analysis of these key players in the event management software market, with their company profiles, recent developments, and key market strategies. The research report segments the event management software market by software, service, deployment type, organization size, end user, and region.
Reasons to Buy the Report
The report on the global event management software market will help leaders/new entrants in the market in the following ways:
1. The report segments the event management software market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are further split across various industry verticals and regions.
2. The report helps the stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive scenario, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 14 major vendors in this market. In this section, market internals have been provided that can put them ahead of the competitors.
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