Event Management Software Market by Component, Software (Event Registration and Ticketing Software, Event Planning Software, Event Marketing Software), Service, Deployment Type, Organization Size, End-User, and Region - Global Forecast to 2023
The growing demand for event automation and increasing focus on gaining actionable business insights from events are driving the growth of the event management software market
The global event management software market size is expected to grow from USD 6.10 billion in 2018 to USD 10.57 billion by 2023, at an estimated Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period. This market is driven by the growing need for software to plan, manage, and automate event activities throughout their life cycle. However, integration issues of the event management software with the existing systems or software packages of an organization are one of the major restraints for the adoption of event management software and the associated services.
Event registration and ticketing software segment is expected to hold the major market size during the forecast period
The event registration and ticketing software helps make the registration process seamless and user-friendly. The software minimizes the workload by establishing automated refund structures and setting up secure, automated payments and refunds. It also customizes prices based on registrant types, coupons, registration dates, and bulk registrations.
The ticketing software offers organizers with maximum control and flexibility over an event’s ticket pricing and selling management. This software helps organizers implement ticket pricing strategies, such as early bird offers and group discounts, set ticket capacity limits, collect donations for fundraising events, and frame the time to sell the tickets.
The on-premises deployment type is expected to hold the major market size during the forecast period
The on-premises deployment type refers to the installation of the event management software and services in the premises of an organization rather than at a remote facility. On-premises solutions are delivered with a one-time licensing fee and a service agreement. Furthermore, the deployment of on-premises-based solution requires a huge infrastructure and a personal data center, which is affordable only by large enterprises. The Small and Medium-sized Enterprises (SMEs) often face the dilemma of choosing between hosted and on-premises solutions. In spite of advantages, such as control over the system and data, and dedicated staff for maintenance and support, the on-premises deployment type has various drawbacks, which include high deployment costs and good infrastructure requirements, which are not always possible for organizations. The growth of the on-premises deployment type is expected to be affected by the rapid development of cloud computing solutions.
North America is expected to hold the major market size during the forecast period
The North American region consists of developed countries, such as the US and Canada. This region is open to the adoption of new and emerging technologies. Moreover, its strong financial position enables it to invest in the adoption of the latest and leading tools and technologies for ensuring effective business operations. Such advantages help organizations in this region gain a competitive edge. North America has the first-mover advantage in the adoption of new technologies, such as smartphones and cloud platforms. The stable economy, technological enhancements, and advanced infrastructure costs are expected to boost the growth of the event management software market in North America.
The break-up of profiles of primary participants has been given below:
By company type: Tier 1 23%, Tier 2 43%, and Tier 3 34%
By designation: C-level 74%, Director level 20%, and Others 6%
By region: North America 63%, Europe 18%, Asia Pacific (APAC) 14%, Latin America 3%, and Middle East and Africa (MEA) 2%
The event management software ecosystem comprises major vendors, such as ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada), eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), and XING Events (Germany).
The report includes an in-depth competitive analysis of the key players in the event management software market, along with their company profiles, product portfolios, recent developments, and key market strategies. The research report segments the event management software market by component (software and services), deployment type, organization size, end-user, and region.
Reasons to Buy the Report
The report on the global event management software market will help leaders/new entrants in the market in the following ways:
1. The report segments the event management software market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers have been further split across various industry verticals and regions.
2. The report helps the stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including the competitor ecosystem, and mergers and acquisitions strategies undertaken by the players. Besides, 25 major vendors have been profiles in the company profiles section of the report. In this section, market internals have also been provided to put the key players ahead of their competitors.