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Embedded Analytics Market by Tool (Dashboards & Data Visualization, Self-Service, Benchmarking, and Reporting), Business Application (Marketing, Sales, Operations, Finance and Human Resources), Deployment, Vertical, and Region - Global Forecast to 2021

Embedded Analytics Market by Tool (Dashboards & Data Visualization, Self-Service, Benchmarking, and Reporting), Business Application (Marketing, Sales, Operations, Finance and Human Resources), Deployment, Vertical, and Region - Global Forecast to 2021

“Advent of Big Data & Internet of Things (IoT) is one of the drivers of the embedded analytics market.
The global embedded analytics market size is estimated to grow from USD 24.46 billion in 2016 to USD 46.19 billion by 2021 at a Compound Annual Growth Rate (CAGR) of 13.6%. There has been exponential growth of data from multiple sources such as network equipment, mobile phones, personal computers, and others. This data is managed and utilized to gain quick and actionable insights, which have leveraged the demand of embedded analytics applications. Enterprises are harnessing the power of analytics in making real-time decisions, improving the quality and increased profitability of the organization.

“Dashboards and data visualization submarket accounts for the largest market share during the forecast period”
Dashboards and data visualization market by analytical tool is estimated to hold the largest market share during the forecast period. This analytical tool is being used widely in various verticals to provide real-time insights (snapshots) to business analysts about the current status of the metrics and the key performance indicators for the enterprise. The tool provides comprehensive capabilities in facilitating enterprises to take quick actionable decisions. For example, it has been observed that, globally the data production across various verticals reached 5.6 zettabytes in 2015. In order to get the real-time insights out of this huge amount of data, organizations are looking for dashboards and data visualization analytical tools to get the ability to decipher and act on it swiftly.

“APAC is projected to grow at the highest rate during the forecast period”
North America holds the largest market share in 2016 and the trend is expected to continue in the coming years. The embedded analytics market is showing strong positive trend in this region as several companies and industries are adopting embedded analytics at various levels as a part of their strategy to gain a competitive advantage over other companies. The Asia-Pacific (APAC) market is expected to witness exponential growth and projected to be the fastest growing region for the global embedded analytics market. This is due to the flexible policies of the government in developing markets as well as the ever-expanding digital market which will leverage and embrace embedded analytics to outperform the performance metrics and improve customer satisfaction, thereby enhancing profitability.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up profiles of primary participants is given below:
By Company Type: Tier 1: 10%, Tier 2: 30%, and Tier 3: 60%
By Designation: C-level: 16%, Director level: 27%, and Others: 57%
By Region: North America: 60%, Europe: 10%, APAC: 30%,

The embedded analytics ecosystem comprises the following major vendors:
Microsoft Corporation (U.S.)
IBM Corporation (U.S.)
SAP SE (Germany)
OpenText Corporation (Canada)
Microstrategy Incorporation (U.S.)
Logi Analytics (U.S.)
Sisense Inc. (U.S.)
Birst Inc. (U.S.)
Information Builders (U.S.)
TIBCO Software Inc. (U.S.)
Qlik (U.S.)

Objectives of the study:
The main objective of this report is to define, describe, and forecast the global embedded analytics market on the basis of analytical tools, business applications, deployment models, verticals, and regions. The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges. The report aims to strategically analyze micro-markets with respect to individual growth trends, future prospects, and contribution to the total market. The report attempts to forecast the market size with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report strategically profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments such as joint ventures, Mergers and Acquisitions (M&A), new product developments, and Research & Development (R&D) activities in the embedded analytics market.

Following are the target audiences of the embedded analytics market report:
Independent software vendors
Cloud service providers
Business analytics software providers
Application design and software developers
System integrators
IT service providers

Scope of the Report
The research report categorizes the embedded analytics market to forecast the revenues and analyze the trends in each of the following sub-segments:
By Analytical Tools
Dashboards and data visualization
Self-service
Benchmarking
Reporting

By Business Application
Marketing
Sales
Operations
Finance
Human Resources (HR)

By Deployment Model
On-Premises
On-Cloud

By Vertical
Banking, Financial Services, and Insurance (BFSI)
IT and telecommunication
Manufacturing
Government and defense
Healthcare and life sciences
Retail and consumer goods
Media and entertainment
Energy and utility
Transportation
Academia and research
Others

By Region
North America
Europe
Middle East and Africa (MEA)
Asia-Pacific (APAC)
Latin America


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED IN THE REPORT
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table EMBEDDED ANALYTICS MARKET SIZE AND GROWTH RATE, 2014-2021 (USD BILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN EMBEDDED ANALYTICS MARKET
    • EMBEDDED ANALYTICS MARKET: MARKET SHARE OF TOP THREE ANALYTICAL TOOLS AND REGIONS
    • LIFECYCLE ANALYSIS, BY REGION
    • MARKET INVESTMENT SCENARIO
    • EMBEDDED ANALYTICS MARKET: TOP THREE VERTICALS
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
      • BY ANALYTICAL TOOL
      • BY BUSINESS APPLICATION
      • BY DEPLOYMENT MODEL
      • BY VERTICAL
      • BY REGION
    • EVOLUTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • EMBEDDED ANALYTICS MATURITY MODEL
      • STANDALONE ANALYTICS APPLICATION
      • GATEWAY TO ANALYTICS
      • INLINE ANALYTICS
      • INFUSED ANALYTICS
    • STRATEGIC BENCHMARKING
  • EMBEDDED ANALYTICS MARKET ANALYSIS, BY ANALYTICAL TOOL
    • INTRODUCTION
      • Table EMBEDDED ANALYTICS MARKET SIZE, BY ANALYTICAL TOOL, 2014-2021 (USD BILLION)
    • DASHBOARDS AND DATA VISUALIZATION
      • Table DASHBOARDS AND DATA VISUALIZATION: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • SELF-SERVICE
      • Table SELF-SERVICE: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • BENCHMARKING
      • Table BENCHMARKING: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • REPORTING
      • Table REPORTING: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • EMBEDDED ANALYTICS MARKET ANALYSIS, BY BUSINESS APPLICATION
    • INTRODUCTION
      • Table EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
    • MARKETING
      • Table MARKETING: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • SALES
      • Table SALES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • OPERATIONS
      • Table OPERATIONS: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • FINANCE
      • Table FINANCE: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • HUMAN RESOURCES
      • Table HUMAN RESOURCES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • EMBEDDED ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • ON-PREMISES
      • Table ON-PREMISES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • ON-CLOUD
      • Table ON-CLOUD: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • EMBEDDED ANALYTICS MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table EMBEDDED ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES AND INSURANCE: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table BANKING, FINANCIAL SERVICES AND INSURANCE: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table BANKING, FINANCIAL SERVICES AND INSURANCE: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • IT AND TELECOMMUNICATION
      • Table IT AND TELECOMMUNICATION: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table IT AND TELECOMMUNICATION: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table IT AND TELECOMMUNICATION: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • MANUFACTURING
      • Table MANUFACTURING: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table MANUFACTURING: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table MANUFACTURING : EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table GOVERNMENT AND DEFENSE: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table GOVERNMENT AND DEFENSE : EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table HEALTHCARE AND LIFE SCIENCES: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table HEALTHCARE AND LIFE SCIENCES: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table RETAIL AND CONSUMER GOODS : EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table RETAIL AND CONSUMER GOODS : EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table MEDIA AND ENTERTAINMENT: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table MEDIA AND ENTERTAINMENT : EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • ENERGY AND UTILITY
      • Table ENERGY AND UTILITY: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table ENERGY AND UTILITY : EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table ENERGY AND UTILITY: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • TRANSPORTATION
      • Table TRANSPORTATION: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table TRANSPORTATION: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table TRANSPORTATION : EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • ACADEMIA AND RESEARCH
      • Table ACADEMIA AND RESEARCH: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table ACADEMIA AND RESEARCH : EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table ACADEMIA AND RESEARCH : EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
    • OTHERS
      • Table OTHERS: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
      • Table OTHERS: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table OTHERS EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY ANALYTICAL TOOL, 2014-2021 (USD BILLION)
      • Table NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
      • Table NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
    • EUROPE
      • Table EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY ANALYTICAL TOOL, 2014-2021 (USD BILLION)
      • Table EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT TOOL, 2014-2021 (USD BILLION)
      • Table EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
    • ASIA-PACIFIC (APAC)
      • Table ASIA-PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY ANALYTICAL TOOL, 2014-2021 (USD BILLION)
      • Table ASIA-PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table ASIA-PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
      • Table ASIA-PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
    • MIDDLE EAST AND AFRICA (MEA)
      • Table MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY ANALYTICAL TOOL, 2014-2021 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY ANALYTICAL TOOL, 2014-2021 (USD BILLION)
      • Table LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2014-2021 (USD BILLION)
      • Table LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD BILLION)
      • Table LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATIONS AND TRENDS
      • PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
        • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS , 2013-2016
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2013-2016
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2013-2016
      • VENTURE CAPITAL FUNDING
        • Table VENTURE CAPITAL FUNDING, 2013-2016
  • COMPANY PROFILES
    • INTRODUCTION
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • OPENTEXT CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSTRATEGY, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LOGI ANALYTICS, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SISENSE, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BIRST, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • INFORMATION BUILDERS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TIBCO SOFTWARE, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • QLIK TECHNOLOGIES
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • OTHER MAJOR VENDORS
      • ORACLE CORPORATION
      • TABLEAU SOFTWARE
      • PENTAHO CORPORATION
      • WE ARE CLOUD, INC.
      • GOODDATA CORPORATION
  • APPENDIX
    • KEY INSIGHTS
    • RECENT DEVELOPMENTS
      • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2013-2016
      • Table NEW PRODUCT LAUNCHES, 2013-2016
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS

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