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Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Sign Boards), Offering (Hardware (Displays, Media Players, Projectors, Mounts & Other Accessories), Software, and Services), Application and Geography - Global Forecast to 2023

Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Sign Boards), Offering (Hardware (Displays, Media Players, Projectors, Mounts & Other Accessories), Software, and Services), Application and Geography - Global Forecast to 2023

“Increasing demand for customized solutions and software as well as improved technological innovations in the display technologies are fostering the growth of the digital signage market”
The digital signage market is expected to be worth USD 32.84 billion by 2023, growing at a CAGR of 7.4% between 2017 and 2023. The current marketplace is expected to be driven by LED and LCD displays that are highly used in the market; OLED displays are expected to exhibit high growth because of the growing demand for displays in the digital signage market worldwide. Factors restraining the growth of the digital signage market include an increase in trend of online/broadcast advertisement and lack of standards for interoperability between devices.

“Increasing interactivity capabilities of the digital signage systems and growing demand for cloud-based software along with vivid content creation is driving the digital signage market”
The intuitive and interactive nature of interactive touch point displays and kiosks has propelled the growth of interactive signage systems and made customer buying experience easy and less time-consuming. The consumers currently prefer online shopping at the self-service kiosk than standing in long queues and directly dealing with sales personnel. The customers select interactive signage screens over the actual stores. These screens can perform a variety of functions such as providing information, showing the options available, and making money transactions easy. The touchscreen interaction facility and multiple options available at the same place can help deliver highly efficient service to customers.

Cloud-based digital signage software solution is preferred by companies having a large global network and the content can be created from a central location. Cloud-based software is very efficient as it can manage content on a single screen or on multiple screens. It is considered as a cost-effective solution as it minimizes expenses required for purchasing, installing, and maintaining the server.

“North America and Europe are the major markets for the digital signage market”
North America held the largest share of the digital signage market in 2016. Europe is also one of the potential markets for the global digital signage market. Digital signage system is expected to have a high growth rate in APAC. The increasing development in commercial, infrastructural, and institutional applications in the region creates a demand for digital signage. Moreover, the strong economic growth, rising consumerism, growing standards of living, increasing disposable incomes, and changing lifestyles have encouraged the countries in this region to opt for strong and reliable advertising media.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts. The breakup of the profile of primary participants is given below:
• By Company Type: Tier 1 = 25%, Tier 2 = 33%, and Tier 3 = 42%
• By Designation: C-Level Executives = 36%, Directors = 30%, and Others = 34%
• By Region: North America = 44%, Europe = 28%, APAC = 17%, and RoW = 11%
The prominent players profiled in this report are Samsung Electronics Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), NEC Display Solutions (Japan), Sharp Corporation (Japan), and Planar Systems, Inc. (US).

Research Coverage:
The report estimates the market size and future growth potential of the digital signage market across different segments such as product, offering, application, and geography. Furthermore, the report also includes the industry trends, market dynamics, and competitive analysis of the key players in the market, along with their company profiles, competitive leadership mapping, and recent developments.

Key Benefits of Buying the Report:
The report would help the market leaders/new entrants in this market by providing them the closest approximations of the revenue numbers for the digital signage segments and subsegments. This report would help stakeholders to better understand the competitor landscape and gain more insights to better position their businesses and make suitable go-to-market strategies. This report also helps the stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY AND PRIMARY RESEARCH
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET SHARE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF DIGITAL SIGNAGE MARKET
    • DIGITAL SIGNAGE MARKET, BY HARDWARE, SOFTWARE, AND SERVICE
    • DIGITAL SIGNAGE MARKET, BY REGION
    • DIGITAL SIGNAGE MARKET, BY APPLICATION
    • DIGITAL SIGNAGE HARDWARE MARKET, BY OFFERING
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • TRENDS IN THE DIGITAL SIGNAGE MARKET
      • INCREASING USAGE OF BLUETOOTH LOW ENERGY (BLE) BEACONS IN THE DIGITAL SIGNAGE MARKET
      • ADVANCEMENTS IN NFC-ENABLED DIGITAL SIGNAGE
      • INCREASING DEPLOYMENT OF DIGITAL MENU BOARDS IN THE RESTAURANTS
      • TREND TOWARD SEPARATE DIGITAL ASSET MANAGEMENT PLATFORM
      • OUTSOURCING OF DIGITAL SIGNAGE NETWORKS
      • IMPACT OF LATEST TECHNOLOGICAL TRENDS ON DIGITAL SIGNAGE
      • RISING POPULARITY OF WIRELESS DIGITAL SIGNAGE SOLUTIONS
  • DIGITAL SIGNAGE MARKET, BY PRODUCT
    • INTRODUCTION
      • Table DIGITAL SIGNAGE MARKET, BY PRODUCT, 2014–2023 (USD BILLION)
    • KIOSKS
      • INTERACTIVE KIOSKS
    • MENU BOARDS
      • INTERACTIVE
      • NONINTERACTIVE
    • BILLBOARDS
      • INTERACTIVE
      • NONINTERACTIVE
    • SIGN BOARDS
      • INTERACTIVE
      • NONINTERACTIVE
    • OTHERS
  • DIGITAL SIGNAGE MARKET, BY OFFERING
    • INTRODUCTION
      • Table DIGITAL SIGNAGE MARKET SIZE, 2014–2023 (USD BILLION)
    • HARDWARE
      • DISPLAYS
        • Table DIGITAL SIGNAGE MARKET, BY HARDWARE OFFERING, 2014–2023 (USD BILLION)
        • Table DIGITAL SIGNAGE MARKET FOR HARDWARE OFFERING, BY APPLICATION, 2014–2023 (USD BILLION)
        • Table DIGITAL SIGNAGE MARKET FOR HARDWARE OFFERING, BY COMMERCIAL APPLICATION, 2014–2023 (USD BILLION)
        • Table DIGITAL SIGNAGE MARKET FOR HARDWARE OFFERING, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD BILLION)
        • Table DIGITAL SIGNAGE MARKET FOR HARDWARE OFFERING, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TYPE, 2014–2023 (USD BILLION)
        • Table DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TYPE, 2014–2023 (THOUSAND UNITS)
        • Table DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY RESOLUTION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY BRIGHTNESS, 2014–2023 (USD MILLION)
      • MEDIA PLAYERS
        • Table DIGITAL SIGNAGE MARKET FOR MEDIA PLAYERS, BY APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MEDIA PLAYERS, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MEDIA PLAYERS, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MEDIA PLAYERS, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
      • PROJECTORS
        • Table DIGITAL SIGNAGE MARKET FOR PROJECTORS, BY APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR PROJECTORS, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR PROJECTORS, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR PROJECTORS, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
      • MOUNTS & OTHER ACCESSORIES
        • Table DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES, BY APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
    • SOFTWARE
      • Table DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY OFFERING, 2014–2023 (USD BILLION)
      • Table DIGITAL SIGNAGE MARKET FOR SOFTWARE OFFERINGS, BY APPLICATION, 2014–2023 (USD BILLION)
      • Table DIGITAL SIGNAGE MARKET FOR SOFTWARE OFFERINGS, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
      • Table DIGITAL SIGNAGE MARKET FOR SOFTWARE OFFERINGS, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
      • Table DIGITAL SIGNAGE MARKET FOR SOFTWARE OFFERINGS, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
      • EDGE SERVER SOFTWARE
      • CONTENT MANAGEMENT SYSTEM
      • OTHERS
    • SERVICES
      • Table DIGITAL SIGNAGE MARKET FOR SERVICES, 2014–2023 (USD BILLION)
      • Table DIGITAL SIGNAGE MARKET FOR SERVICES, BY APPLICATION, 2014–2023 (USD MILLION)
      • Table DIGITAL SIGNAGE MARKET FOR SERVICES, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
      • Table DIGITAL SIGNAGE MARKET FOR SERVICES, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
      • Table DIGITAL SIGNAGE MARKET FOR SERVICES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
      • INSTALLATION SERVICES
        • Table DIGITAL SIGNAGE MARKET FOR INSTALLATION SERVICES, BY APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR INSTALLATION SERVICES , BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR INSTALLATION SERVICES, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR INSTALLATION SERVICES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
      • MAINTENANCE & SUPPORT SERVICES
        • Table DIGITAL SIGNAGE MARKET FOR MAINTENANCE AND SUPPORT SERVICES, BY APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MAINTENANCE AND SUPPORT SERVICES, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MAINTENANCE AND SUPPORT SERVICES, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR MAINTENANCE AND SUPPORT SERVICES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
      • CONSULTING & OTHER SERVICES
        • Table DIGITAL SIGNAGE MARKET FOR CONSULTING AND OTHER SERVICES, BY APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR CONSULTING AND OTHER SERVICES, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR CONSULTING AND OTHER SERVICES, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR CONSULTING AND OTHER SERVICES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION)
  • DIGITAL SIGNAGE MARKET, BY APPLICATION
    • INTRODUCTION
      • Table DIGITAL SIGNAGE MARKET, BY APPLICATION, 2014–2023 (USD BILLION)
    • COMMERCIAL
      • Table DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2023 (USD BILLION)
      • Table DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2014–2023 (USD BILLION)
      • RETAIL
      • CORPORATE
      • HEALTHCARE
      • HOSPITALITY
      • GOVERNMENT
    • INFRASTRUCTURAL
      • Table DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD BILLION)
      • Table DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL APPLICATION, BY REGION, 2014–2023 (USD BILLION)
      • TRANSPORTATION
      • ENTERTAINMENT
    • INSTITUTIONAL
      • Table DIGITAL SIGNAGE MARKET FOR OTHER SERVICES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD BILLION)
      • Table DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY REGION, 2014–2023 (USD MILLION)
      • BANKING
      • EDUCATION
    • INDUSTRIAL
      • Table DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, BY REGION, 2014–2023 (USD BILLION)
      • INDOOR ADVERTISEMENT
      • OUTDOOR ADVERTISEMENT
    • OTHER APPLICATIONS
      • INDOOR ADVERTISEMENT
      • OUTDOOR ADVERTISEMENT
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table DIGITAL SIGNAGE MARKET, BY REGION, 2014–2023 (USD BILLION)
    • NORTH AMERICA
      • Table DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY COUNTRY, 2014–2023 (USD BILLION)
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • Table DIGITAL SIGNAGE MARKET IN EUROPE, BY COUNTRY, 2014–2023 (USD BILLION)
      • UK
      • GERMANY
      • FRANCE
      • REST OF EUROPE
    • APAC
      • Table DIGITAL SIGNAGE MARKET IN APAC, BY COUNTRY, 2014–2023 (USD BILLION)
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • REST OF APAC
    • REST OF THE WORLD (ROW)
      • Table DIGITAL SIGNAGE MARKET IN ROW, BY COUNTRY, 2014–2023 (USD BILLION)
      • MIDDLE EAST & AFRICA
      • SOUTH AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • MARKET RANKING ANALYSIS OF THE DIGITAL SIGNAGE MARKET
      • Table MARKET RANKING ANALYSIS OF THE TOP 5 PLAYERS IN THE DIGITAL SIGNAGE MARKET, 2016
    • STRATEGIC BENCHMARKING
      • MAJOR STRATEGIES ADOPTED BY THE KEY PLAYERS
    • DIGITAL SIGNAGE MARKET (GLOBAL):COMPETITIVE LEADERSHIP MAPPING, 2017
      • VISIONARY LEADERS
      • DYNAMIC DIFFERENTIATORS
      • INNOVATORS
      • EMERGING COMPANIES
    • STRENGTH OF PRODUCT PORTFOLIO
    • BUSINESS STRATEGY EXCELLENCE
    • COMPETITIVE SITUATION AND TRENDS
      • BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES WAS THE KEY STRATEGY ADOPTED BY COMPANIES BETWEEN 2015 AND 2017
  • COMPANY PROFILES
    • INTRODUCTION
    • SAMSUNG ELECTRONICS CO., LTD.
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • LG DISPLAY CO., LTD.
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SHARP CORPORATION
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • PANASONIC CORPORATION
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SONY CORPORATION
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • NEC DISPLAY SOLUTIONS LTD
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • AU OPTRONICS CORPORATION
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • PLANAR SYSTEMS, INC.
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • SCALA INC.
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • OMNIVEX CORPORATION
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • KEY INNOVATORS
      • EXCEPTIONAL 3D
      • E INK HOLDINGS INC.
      • CHRISITIE DIGITAL SYSTEMS USA, INC.
      • ADFLOW NETWORKS
      • INTUILAB SA (FRANCE)
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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