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Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022

Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022

“Adoption of digital intelligence platforms for competitive differentiation and increase in customer retention activity is expected to drive the digital intelligence platform market.”
The digital intelligence platform market is projected to grow from USD 5.65 billion in 2017 to USD 13.96 billion by 2022, at a CAGR of 19.8% during the forecast period. Factors such as adoption of digital intelligence platforms for competitive differentiation and increase in customer retention activity, rising focus on social media analytics and personalization, and the need for optimizing digital experiences across all touchpoints are expected to drive the digital intelligence platform market. Data silos and complexity of data integration and lack of digital skillset and resources can restrain the growth of the market.

“Based on touchpoint, the company website segment is estimated to lead the digital intelligence platform market in 2017.”
Based on touchpoint, the company website segment is estimated to lead the digital intelligence platform market in 2017, as company websites help in gathering customer feedback via online surveys and online chat services. Moreover, with the help of web analytics, companies can analyze customer behavior and feedback obtained to drive customer-centric business decisions.

“Based on organization size, the large enterprises segment is estimated to lead the digital intelligence platform market in 2017.”
Based on organization size, the large enterprises segment is estimated to lead the digital intelligence platform market in 2017, as large enterprises are investing towards enhancing customer experience. Today, large organizations are adopting digital intelligence platforms to extract meaningful real-time insights from customers, thereby, fulfilling the demands of customers for quality products and services.

“The Asia Pacific digital intelligence platform market is projected to grow at the highest CAGR during the forecast period.”
The digital intelligence platform market has been studied for North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The Asia Pacific region has been widely implementing digital intelligence platforms to improve and streamline business processes, product, and facilitate customer engagement and retention activities. The rise in the number of users of mobile devices, increasing use of social media analytics, and growing online commerce are some of the factors that are expected to fuel the growth of the digital intelligence platform market in the region.

In-depth interviews were conducted with chief executive officers, marketing directors, innovation & technology directors, and executives from various key organizations operating in the digital intelligence platform marketplace.

By Company Type: Tier 1: 50%, Tier 2: 30%, and Tier 3: 20%
By Designation: C-Level: 50%, Director Level: 35%, and Others: 15%
By Region: North America: 35%, Europe: 25%, Asia Pacific: 25%, and RoW: 15%

Key vendors profiled in the report are as follows:
1. Adobe Systems (US)
2. IBM (US)
3. SAS Institute (US)
4. Evergage (US)
5. Google (US)
6. Mixpanel (US)
7. Optimizely (US)
8. Webtrekk (Germany)
9. New Relic (US)
10. Localytics (US)
11. Cxense (Norway)

Research Coverage
The digital intelligence platform market has been segmented on the basis of component, touchpoint, organization size, vertical, and region. Based on component, the digital intelligence platform market has been segmented into data management, analytics, and engagement optimization. Based on touchpoint, the digital intelligence platform market has been segmented into the web, mobile, email, social media, kiosks & POS, company website, and others (touchpoint includes sales representatives, surveys, seminars, trade shows, and training). Based on organization size, the market has been segmented into large enterprises and small & medium enterprises (SMEs). Based on vertical, the market has been segmented into retail & e-commerce, BFSI (Banking, Financial Services and Insurance), travel & hospitality, telecommunication & IT, public sector, media & entertainment, healthcare, and others (education, automotive, and manufacturing industries). The digital intelligence platform market has been studied for North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
Key Benefits of Buying the Report:

The report will help market leaders and new entrants in the digital intelligence platform market in the following ways:
The report will help market leaders/new entrants in this market by providing them the closest approximations of revenues of the digital intelligence platform market and its segments. This report will also help stakeholders better understand competitor landscape, gain more insights to position their businesses better, and implement suitable go-to-market strategies. The report will help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS & LIMITATIONS
      • ASSUMPTIONS
      • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL INTELLIGENCE PLATFORM MARKET
    • DIGITAL INTELLIGENCE PLATFORM MARKET: BY VERTICAL AND REGION
    • DIGITAL INTELLIGENCE PLATFORM MARKET: SOCIAL MEDIA TOUCHPOINT, BY REGION
    • DIGITAL INTELLIGENCE PLATFORM MARKET: RETAIL & E-COMMERCE VERTICAL, BY REGION
    • ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET: BY COMPONENT
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • USE CASES
      • Table USE CASE 1: ENHANCED CUSTOMER EXPERIENCE
      • Table USE CASE 2: FUTURE PREDICTION OF CUSTOMER BEHAVIOR USING CUSTOMER BEHAVIORAL ANALYSIS
  • DIGITAL INTELLIGENCE PLATFORM MARKET, BY COMPONENT
    • INTRODUCTION
      • Table DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
    • DATA MANAGEMENT
      • Table DATA MANAGEMENT: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • ANALYTICS
      • Table ANALYTICS: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • ENGAGEMENT OPTIMIZATION
      • Table ENGAGEMENT OPTIMIZATION: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL INTELLIGENCE PLATFORM MARKET, BY TOUCHPOINT
    • INTRODUCTION
      • Table DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT, 2015-2022 (USD MILLION)
    • WEB
      • Table WEB: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • COMPANY WEBSITE
      • Table COMPANY WEBSITE: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MOBILE
      • Table MOBILE: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SOCIAL MEDIA
      • Table SOCIAL MEDIA: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • EMAIL
      • Table EMAIL: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • KIOSKS & POS
      • Table KIOSKS & POS: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • SMALL & MEDIUM ENTERPRISES (SMEs)
      • Table SMALL & MEDIUM ENTERPRISES (SMEs): DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL INTELLIGENCE PLATFORM MARKET, BY VERTICAL
    • INTRODUCTION
      • Table DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
    • BFSI
      • Table BFSI: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • PUBLIC SECTOR
      • Table PUBLIC SECTOR: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TELECOMMUNICATION & IT
      • Table TELECOMMUNICATION & IT: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • RETAIL & E-COMMERCE
      • Table RETAIL & E-COMMERCE: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MEDIA & ENTERTAINMENT
      • Table MEDIA & ENTERTAINMENT: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TRAVEL & HOSPITALITY
      • Table TRAVEL & HOSPITALITY: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL INTELLIGENCE PLATFORM MARKET, BY REGION
    • INTRODUCTION
      • Table DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
      • Table RETAIL & E-COMMERCE: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table BFSI: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table TRAVEL & HOSPITALITY: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table TELECOMMUNICATION & IT: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table PUBLIC SECTOR: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table MEDIA & ENTERTAINMENT: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table HEALTHCARE: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table OTHERS: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • EUROPE
      • Table EUROPE DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table EUROPE DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT, 2015-2022 (USD MILLION)
      • Table EUROPE DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table EUROPE DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
    • ASIA PACIFIC (APAC)
      • Table ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
      • Table RETAIL & E-COMMERCE: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table BFSI: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table TRAVEL & HOSPITALITY: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table TELECOMMUNICATION & IT: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table PUBLIC SECTOR: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table MEDIA & ENTERTAINMENT: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table HEALTHCARE: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table OTHERS: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
    • MIDDLE EAST AND AFRICA (MEA)
      • Table MIDDLE EAST & AFRICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST & AFRICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST & AFRICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST & AFRICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATIONS AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2015-2017
      • EXPANSIONS
        • Table EXPANSIONS, 2017
      • MERGERS & ACQUISITIONS
        • Table MERGERS & ACQUISITIONS, 2015-2017
      • AGREEMENTS, PARTNERSHIPS, CONTRACTS & COLLABORATIONS
        • Table AGREEMENTS, PARTNERSHIPS, CONTRACTS & COLLABORATIONS, 2015-2017
    • MARKET STANDING, BY KEY PLAYER
      • Table DIGITAL INTELLIGENCE PLATFORM MARKET: MARKET STANDING, 2017
  • COMPANY PROFILES
    • ADOBE SYSTEMS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAS INSTITUTE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • GOOGLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • EVERGAGE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MIXPANEL
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • OPTIMIZELY
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • WEBTREKK
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NEW RELIC
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LOCALYTICS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CXENSE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • KEY INNOVATORS
      • TEALIUM
      • KISSMETRICS
      • ENSIGHTEN
  • APPENDIX
    • INDUSTRY EXCERPTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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