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Data Monetization Market by Component (Tools and Services), Data Type, Business Function, Deployment Type (On-Premises and Cloud), Organization Size, Industry Vertical (BFSI, Consumer Goods and Retail, and Telecom), and Region - Global Forecast to 2023

Data Monetization Market by Component (Tools and Services), Data Type, Business Function, Deployment Type (On-Premises and Cloud), Organization Size, Industry Vertical (BFSI, Consumer Goods and Retail, and Telecom), and Region - Global Forecast to 2023

The data monetization market is projected to grow at a CAGR of 17.1% during the forecast period
The data monetization market size is expected to grow from USD 1.42 billion in 2018 to USD 3.12 billion by 2023, at a CAGR of 17.1% during the forecast period. The growth in the use of external data sources, increasing adoption of data-driven decision-making, advanced analytics and visualization, and increasing volume and variety of business data are expected to drive the growth of the data monetization market. The major factor that restricts the market growth is the varying structure of regulatory policies.

The finance business function is expected to account for the major market size during the forecast period
The finance business function is estimated to dominate the data monetization market in 2018. This business function is in high demand in highly regulated industry verticals, such as BFSI, and consumer goods and retail, where the companies use data monetization tools to analyze large amounts of data and create actionable insights. The finance business function helps determine the future strategies for supporting business, reducing costs, and effectively controlling the business environment in the organization, thereby driving revenue growth.

The SMEs segment is expected to grow at a higher CAGR during the forecast period
The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR during the forecast period. The increased competitive market scenario has encouraged SMEs to invest in data monetization tools to derive insights from a large pool of data for their business growth. As opposed to large enterprises, SMEs face resource crunch and require methods to solve the complexities for better cost optimization of their assets and requirements. Cloud-based data monetization tools enable SMEs to enhance their operational efficiency and reduce cost. Owing to the limited budget, SMEs prefer cloud-based solutions over on-premises solutions, and this adoption trend is expected to accelerate in the forthcoming years, enabling the cloud deployment type to have a considerable market size during the forecast period.

APAC is expected to have a high growth potential during the forecast period
North America is estimated to account for the largest market share in 2018, while APAC is expected to grow at the highest CAGR during the forecast period. APAC is expected to be a lucrative market for data monetization during the forecast period, considering the untapped opportunities and increasing commercial investment in different industries in the region. Multinational companies are expected to emphasize on exploring the APAC market by entering the region through partnerships with local companies, channel partners, and technology partners. This, in turn, is expected to provide growth opportunities for the data monetization market during the forecast period.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below:
By Company Type: Tier 1: 35%, Tier 2: 45%, and Tier 3: 20%
By Designation: C-level: 35%, D-level: 25%, and Others: 40%
By Region: North America: 40%, Europe: 28%, APAC: 25%, and RoW: 7%

The data monetization market comprises major companies, such as 1010data (US), Accenture (Ireland), Adastra (Canada), Cisco (US), Dawex (France), Elevondata (US), Emu Analytics (UK), Gemalto (Netherlands), Google (US), IBM (US), iConnectiva (Hong Kong), Infosys (India), Mahindra Comviva (India), Monetize Solutions (US), Narrative (US), NESS (US), NETSCOUT (US), Openwave Mobility (US), Optiva (Canada), Paxata (US), Reltio (US), SAP (Germany), SAS (US), and Virtusa (US).

Research Coverage
The data monetization market has been segmented by component, data type, business function, deployment type, organization size, industry vertical, and region. The report is expected to help market leaders/new entrants in this market in the following ways:

The report segments the data monetization market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are further split across different industries and regions. The data monetization market is segmented into various functions where the data monetization tools are applied for better business operations in enterprises. Moreover, the report splits the market with on-premises deployment type and cloud deployment type adoption.

Reasons to Buy the Report
From an insight perspective, this research report focuses on various levels of analysis - market share analysis of the top players and company profiles, which together comprise and discuss basic views on the competitive landscape; emerging and high-growth segments of the data monetization market; and high-growth regions and their respective drivers, restraints, challenges, and opportunities.
The report is expected to enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn could help the firms in garnering a greater market share.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE DATA MONETIZATION MARKET
    • DATA MONETIZATION MARKET, BY COMPONENT
    • DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE
    • DATA MONETIZATION MARKET: TOP 3 INDUSTRY VERTICALS AND REGIONS (2018)
    • DATA MONETIZATION MARKET, BY ORGANIZATION SIZE
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • DATA MONETIZATION USE CASES
  • DATA MONETIZATION MARKET, BY COMPONENT
    • INTRODUCTION
      • Table DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
    • TOOLS
      • Table TOOLS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SERVICES
      • Table SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
      • CONSULTING
        • Table CONSULTING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • SUPPORT AND MAINTENANCE
        • Table SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • IMPLEMENTATION
        • Table IMPLEMENTATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • DATA MONETIZATION MARKET, BY DATA TYPE
    • INTRODUCTION
      • Table DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2023 (USD MILLION)
    • CUSTOMER DATA
      • Table CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • PRODUCT DATA
      • Table PRODUCT DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • FINANCIAL DATA
      • Table FINANCIAL DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SUPPLIER DATA
      • Table SUPPLIER DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • DATA MONETIZATION MARKET, BY BUSINESS FUNCTION
    • INTRODUCTION
      • Table DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2023 (USD MILLION)
    • SALES AND MARKETING
      • Table SALES AND MARKETING: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SUPPLY CHAIN MANAGEMENT
      • Table SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OPERATIONS
      • Table OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • FINANCE
      • Table FINANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
    • CLOUD
      • Table CLOUD: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • DATA MONETIZATION MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • TELECOM
      • Table TELECOM: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CONSUMER GOODS AND RETAIL
      • Table CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • ENERGY AND UTILITIES
      • Table ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • DATA MONETIZATION MARKET, BY REGION
    • INTRODUCTION
      • Table DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
        • Table NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
        • Table EUROPE: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table EUROPE: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table EUROPE: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table EUROPE: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2023 (USD MILLION)
        • Table EUROPE: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2023 (USD MILLION)
        • Table EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table EUROPE: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table EUROPE: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
    • ASIA PACIFIC
      • AUSTRALIA AND NEW ZEALAND
      • CHINA
      • JAPAN
      • SINGAPORE
      • REST OF APAC
        • Table ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • KINGDOM OF SAUDI ARABIA
      • UNITED ARAB EMIRATES
      • SOUTH AFRICA
      • REST OF MEA
        • Table MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
    • LATIN AMERICA
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
        • Table LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET RANKING
      • Table MARKET RANKING FOR THE DATA MONETIZATION MARKET, 2018
    • COMPETITIVE SCENARIO
      • NEW PRODUCT LAUNCHES/UPGRADATIONS
        • Table NEW PRODUCT LAUNCHES/UPGRADATIONS, 2016-2018
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2015-2017
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2016-2018
  • COMPANY PROFILES
    • INTRODUCTION
    • 1010DATA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ACCENTURE
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ADASTRA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ALC
      • BUSINESS OVERVIEW
      • PRODUCTS/SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CISCO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • DAWEX SYSTEMS
      • BUSINESS OVERVIEW
      • PRODUCTS/SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ELEVONDATA
      • BUSINESS OVERVIEW
      • SOLUTIONS/SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • EMU ANALYTICS
      • BUSINESS OVERVIEW
      • PRODUCTS/SERVICES OFFERED
      • MNM VIEW
    • GEMALTO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • GOOGLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ICONNECTIVA
      • BUSINESS OVERVIEW
      • PRODUCTS/SOLUTIONS OFFERED
      • MNM VIEW
    • INFOSYS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MAHINDRA COMVIVA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MONETIZE SOLUTIONS
      • BUSINESS OVERVIEW
      • PRODUCTS/SERVICES OFFERED
      • MNM VIEW
    • NARRATIVE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • MNM VIEW
    • NESS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NETSCOUT
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • OPENWAVE MOBILITY
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • OPTIVA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • PAXATA
      • BUSINESS OVERVIEW
      • PRODUCTS/SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • RELTIO
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • VIRTUSA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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