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Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020


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Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020

The consumer attention has shifted from traditional media channels to always on screens; these consumers are combining multiple devices in new way for multi-task to amplify their experience, share the content, and connect with others. Consumers’ interaction on these devices reveals their behavior, need, interest for shopping. Based on these information marketers can reach their customers through reliable interaction with their customers across multiple devices.

In recent years, Mobile advertising evolved as a subset of mobile marketing and it is closely related to online advertisement. The mobile advertisement helps advertisers, publishers, and markets to target their customers on their mobile devices. The cross-platform advertising is an emerging concept that supports mobile advertising market. People are depending on multiscreen for online shopping; most of them are spending their media time on computers, laptops, smartphones, tablets, and smart TVs. All this consumer behaviors helped the emergence of cross-platform advertising. Companies such as Tapad and Google are offering advertising solutions into this market.

Cross-platform and mobile advertising has huge opportunities in consumer goods, retail and restaurants and Telecom and IT verticals; more than 28.01% of the cross-platform and mobile advertising revenue has been generated from consumer goods, retail and restaurants vertical in 2015, and it has been estimated that by 2020 Telecom and IT will have the largest market share in this this market. Healthcare, and Consumer goods, retail, and restaurants are the emerging verticals, growing with Compounded Annual Growth Rates (CAGR) of 31.3%, and 29.1% respectively.

Asia-Pacific is one of the growing regions in the cross-platform and mobile advertising market. The major driver for this region is increasing adoption of mobile devices for communications and entertainment. The APAC has a potential market for cross-platform and mobile advertising implementation across consumer goods, retail, and restaurants, telecom and IT, BFSI, and media and entertainment industry. In APAC, tablet and smartphone penetration rate is very high, which means mobile browsing session estimate to increase based on the high-penetration rate. This increases ad impressions on mobile devices and optimizes mobile advertising market.

The report provides an overview of drivers, restraints, and opportunities and challenges that impact this market. It also segments and forecasts the overall cross-platform and mobile advertising market in terms solutions, type of advertising, organization size, verticals and regions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
      • KEY INDUSTRY INSIGHTS
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
      • Table CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE AND GROWTH RATE, 2013-2020 (USD BILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
    • CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: TRANSACTION MODES
    • CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING 2015
    • CROSS-PLATFORM AND MOBILE ADVERTISING MARKET, 2015 - 2020
    • LIFECYCLE ANALYSIS, BY REGION, 2015
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION
    • MARKET SEGMENTATION
      • BY ADVERTISING PLATFORM
      • BY SOLUTION
      • BY END USER
      • BY TYPE OF ADVERTISING
      • BY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
        • Table INCREASE IN MOBILE INTERNET DEVICES AND EMERGING TREND OF MOBILE APPLICATIONS ARE DRIVING THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
      • RESTRAINTS
        • Table LOCATION AND PRIVACY CONCERNS ARE HINDERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
      • OPPORTUNITIES
        • Table SOCIAL MEDIA AND RICH COMMUNICATION SERVICES WILL BE ACTING AS OPPORTUNITIES FOR CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
      • CHALLENGES
        • Table HIGH CAPITAL INVESTED IS HAMPERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSITUTES
      • BARGAINING POWER OF THE SUPPLIERS
      • BARGAINING POWER OF THE BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
  • CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY ADVERTISING PLATFORM
    • INTRODUCTION
      • Table CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
    • CROSS-PLATFORM ADVERTISING
      • Table CROSS-PLATFORM ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MOBILE ADVERTISING
      • Table MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY SOLUTION
    • INTRODUCTION
      • Table CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
    • ADVERTISING CAMPAIGN SOLUTIONS
      • Table ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
    • CONTENT DELIVERY SOLUTIONS
      • Table CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
    • INTEGRATED SOLUTIONS
      • Table INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
    • REPORTING AND ANALYTICS SOLUTIONS
      • Table REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
    • MOBILE PROXIMITY SOLUTIONS
      • Table MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY TYPE OF ADVERTISING
    • INTRODUCTION
      • Table CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING, 2013-2020 (USD MILLION)
    • SEARCH ADVERTISING
      • Table SEARCH ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • SMS/MMS/P2P MESSAGING ADVERTISING
      • Table SMS/MMS/P2P MESSAGING ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • RICH MEDIA
      • Table RICH MEDIA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • DISPLAY ADVERTISING
      • Table DISPLAY ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • IN-GAME ADVERTISING
      • Table IN-GAME ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • IN-APP ADVERTISING
      • Table IN-APP ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY END USER
    • INTRODUCTION
      • Table CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
    • SMALL AND MEDIUM ENTERPRISES
      • Table SMALL AND MEDIUM ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ENTERPRISES
      • Table ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • CONSUMER GOODS, RETAIL, AND RESTAURANTS
      • Table CONSUMER GOODS, RETAIL, AND RESTAURANTS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • TELECOM AND IT
      • Table TELECOM AND IT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • TRAVEL, TRANSPORTATION, AND AUTOMOBILE
      • Table TRAVEL, TRANSPORTATION, AND AUTOMOBILE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • SUPPLY CHAIN AND LOGISTICS
      • Table SUPPLY CHAIN AND LOGISTICS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ENERGY, POWER AND UTILITIES
      • Table ENERGY, POWER AND UTILITIES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ACADEMIA AND GOVERNMENT
      • Table ACADEMIA AND GOVERNMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • NORTH AMERICA (NA)
      • Table NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
      • Table EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC (APAC)
      • Table ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
    • MIDDLE EAST AND AFRICA (MEA)
      • Table MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
    • LATIN AMERICA (LA)
      • Table LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATIONS AND TRENDS
      • NEW PRODUCT/SERVICE LAUNCHES
        • Table NEW PRODUCT/SERVICE LAUNCHES, 2015
      • PARTNERSHIPS
        • Table PARTNERSHIPS, 2014-2015
      • STRATEGIC ACQUISITIONS
        • Table STRATEGIC ACQUISITIONS, 2014-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • GOOGLE, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • FACEBOOK, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • APPLE INC
      • BUSINESS OVERVIEW
      • PRODUCTS/SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS/SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • AOL
      • BUSINESS OVERVIEW
      • PRODUCTS/SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MILLENIAL MEDIA
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • YAHOO! INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • AMOBEE, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • INMOBI
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • FLYTXT
      • BUSINESS OVERVIEW
      • PRODUCT/SERVICE OFFERED
      • RECENT DEVELOPMENTS
      • PARTNERS AND CUSTOMERS
  • APPENDIX
    • INDUSTRY EXCERPTS
    • MORE DEVELOPMENTS
      • NEW DEVELOPMENTS
        • Table NEW DEVELOPMENTS, 2013-2015
      • PARTNERSHIPS
        • Table PARTNERSHIPS, 2012-2015
      • STRATEGIC ACQUISITIONS
        • Table STRATEGIC ACQUISITIONS, 2013-2015
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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