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Contextual Advertising Market by Type (Activity-based Advertising, Location-based Advertising, Others), Deployment (Mobile Devices, Desktops, Digital Billboards), Industry, Approach, and Geography - Global Forecast to 2023

Contextual Advertising Market by Type (Activity-based Advertising, Location-based Advertising, Others), Deployment (Mobile Devices, Desktops, Digital Billboards), Industry, Approach, and Geography - Global Forecast to 2023

“Contextual advertising market to grow at a CAGR of 18.80% between 2018 and 2023”
The contextual advertising market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.80% between 2018 and 2023. The growth of this market can be attributed to factors such as increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement. However, factors such as privacy concerns due to behavioral tracking and low conversion ratio due to user annoyance are restraining the growth of the contextual advertising market.

“Activity-based advertising — a major type of contextual advertising”
Activity-based advertising is expected to account the largest share of the overall contextual advertising market in 2018. Activity-based advertising is a type of contextual advertising that is done based on users’ browsing history and cookies. This type of advertising typically comprises graphics, logos, pictures, and texts, among others. These advertisements appear on webpages, e-mails, and instant messaging (IM) applications. In static form, these advertisements are commonly known as ad banners.

“Mobile devices to account for largest market size in 2018”
Mobile devices are expected to account for the largest share of the contextual advertising market in 2018. Mobile advertising platforms help promote products and services. These help attract customers to particular products and services. As mobile internet has evolved, advertising methods on mobile devices have also witnessed a major change. Earlier, mobile advertising meant just informing customers about a product through SMS.

“Contextual advertising market in APAC to grow at the highest CAGR during the forecast period”
Among all regions, the contextual advertising market in APAC is expected to grow at the highest CAGR during the forecast period. The growth of this market can be attributed to the presence of countries such as China, Japan, and India in the region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers. This is encouraging marketers in APAC to invest in contextual advertising to promote their bands and create brand value.

In the process of determining and verifying the market size for several segments and subsegments obtained through secondary research, extensive primary interviews have been conducted with officials from key companies. The breakup of the profile of primaries has been given below:
By Company Type: Tier 1 - 25%, Tier 2 - 35%, and Tier 3 - 40%
By Designation: C-Level Executives - 35%, Directors - 25%, and Others - 40%
By Region: North America - 43%, Europe - 29%, APAC - 14%, and RoW - 14%

Companies that provide a range of customized solutions are expected to emerge as game changers in this market.

Key players in the contextual advertising market profiled in this report are:
1. Google (US)
2. Media.net (Dubai)
3. Facebook (US)
4. Microsoft (US)
5. Amazon.com (US)
6. AOL (Austria)
7. Yahoo (US)
8. Twitter (US)
9. IAC (US)
10. Amobee (US)

Research Coverage:
In this report, segments such as type, deployment, industry and geography have been covered. The report also discusses drivers, restraints, opportunities, and challenges pertaining to the market. The report also gives a detailed view of the market across four main regions: North America, Europe, APAC, and RoW. The value chain analysis of the contextual advertising ecosystem has also been included in the report.

Reasons to Buy the Report:
This report includes statistics pertaining to the contextual advertising market, by type, deployment, industry, and geography, along with market size of each subsegment.
Major drivers, restraints, opportunities, and challenges pertaining to the market have been provided in detail in this report.
This report would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes competitor ecosystem and recent development strategies, such as product launches and developments, partnerships, and mergers & acquisitions, adopted by key players in the market.


  • INTRODUCTION
    • OBJECTIVES OF STUDY
    • DEFINITION
    • SCOPE OF MARKET
      • MARKETS COVERED
      • YEARS CONSIDERED FOR STUDY
    • CURRENCY
    • LIMITATIONS
    • MARKET STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
      • SECONDARY & PRIMARY RESEARCH
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE GROWTH OPPORTUNITIES IN THE CONTEXTUAL ADVERTISING MARKET
    • CONTEXTUAL ADVERTISING MARKET, BY TYPE
    • CONTEXTUAL ADVERTISING MARKET, BY DEPLOYMENT
    • CONTEXTUAL ADVERTISING MARKET IN APAC, BY INDUSTRY AND REGION
    • CONTEXTUAL ADVERTISING MARKET, BY INDUSTRY
    • CONTEXTUAL ADVERTISING MARKET, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • ECOSYSTEM/VALUE CHAIN ANALYSIS
      • ADVERTISERS
      • TECHNOLOGY PROVIDERS
      • PUBLISHERS
  • CONTEXTUAL ADVERTISING MARKET, BY APPROACH
    • INTRODUCTION
    • MASS CONTEXTUAL ADVERTISING
    • FOCUSED CONTEXTUAL ADVERTISING
    • CONTEXTUAL BEHAVIORAL ADVERTISING
    • CONTEXTUAL BILLBOARD ADVERTISING
  • CONTEXTUAL ADVERTISING MARKET, BY TYPE
    • INTRODUCTION
      • Table CONTEXTUAL ADVERTISING MARKET, BY TYPE, 2015–2023 (USD BILLION)
    • ACTIVITY-BASED ADVERTISING
      • Table MARKET FOR ACTIVITY-BASED ADVERTISING, BY DEPLOYMENT, 2015–2023 (USD BILLION)
    • LOCATION-BASED ADVERTISING
      • Table MARKET FOR LOCATION-BASED ADVERTISING, BY DEPLOYMENT, 2015–2023 (USD BILLION)
    • OTHERS
      • IN-APP ADVERTISING
      • IN-VIDEO ADVERTISING
        • Table MARKET FOR OTHER ADVERTISING TYPES, BY DEPLOYMENT, 2015–2023 (USD BILLION)
  • CONTEXTUAL ADVERTISING MARKET, BY DEPLOYMENT
    • INTRODUCTION
      • Table CONTEXTUAL ADVERTISING MARKET, BY DEPLOYMENT, 2015–2023 (USD BILLION)
    • MOBILE DEVICES
      • Table MARKET FOR CONTEXTUAL ADVERTISING THROUGH MOBILE DEVICES, BY REGION, 2015–2023 (USD BILLION)
      • Table MARKET FOR CONTEXTUAL ADVERTISING THROUGH MOBILE DEVICES, BY TYPE, 2015–2023 (USD BILLION)
    • DESKTOPS
      • Table MARKET FOR CONTEXTUAL ADVERTISING THROUGH DESKTOPS, BY REGION, 2015–2023 (USD BILLION)
      • Table MARKET FOR CONTEXTUAL ADVERTISING THROUGH DESKTOPS, BY TYPE, 2015–2023 (USD BILLION)
    • DIGITAL BILLBOARDS
      • Table MARKET FOR CONTEXTUAL ADVERTISING THROUGH DIGITAL BILLBOARDS, BY REGION, 2015–2023 (USD BILLION)
      • Table MARKET FOR CONTEXTUAL ADVERTISINGS THROUGH DIGITAL BILLBOARDS, BY TYPE, 2015–2023 (USD BILLION)
  • CONTEXTUAL ADVERTISING MARKET, BY INDUSTRY
    • INTRODUCTION
      • Table CONTEXTUAL ADVERTISING MARKET, BY INDUSTRY, 2015–2023 (USD BILLION)
    • CONSUMER GOODS, RETAIL, AND RESTAURANTS
      • Table CONTEXTUAL ADVERTISING MARKET FOR CONSUMER GOODS, RETAIL, AND RESTAURANTS, BY REGION, 2015–2023 (USD BILLION)
    • TELECOM AND IT
      • Table CONTEXTUAL ADVERTISING MARKET FOR TELECOM AND IT, BY REGION, 2015–2023 (USD BILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
      • Table CONTEXTUAL ADVERTISING MARKET FOR BFSI, BY REGION, 2015–2023 (USD BILLION)
    • MEDIA AND ENTERTAINMENT
      • Table CONTEXTUAL ADVERTISING MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2015–2023 (USD BILLION)
    • TRAVEL, TRANSPORTATION, AND AUTOMOBILES
      • Table CONTEXTUAL ADVERTISING MARKET FOR TRAVEL, TRANSPORTATION, AND AUTOMOBILES, BY REGION, 2015–2023 (USD BILLION)
    • HEALTHCARE
      • Table CONTEXTUAL ADVERTISING MARKET FOR HEALTHCARE, BY REGION, 2015–2023 (USD BILLION)
    • ACADEMIA AND GOVERNMENT
      • Table CONTEXTUAL ADVERTISING MARKET FOR ACADEMIA AND GOVERNMENT, BY REGION, 2015–2023 (USD BILLION)
    • OTHERS
      • Table CONTEXTUAL ADVERTISING MARKET FOR OTHER INDUSTRIES, BY REGION, 2015–2023 (USD BILLION)
  • CONTEXTUAL ADVERTISING MARKET, BY GEOGRAPHY
    • INTRODUCTION
      • Table CONTEXTUAL ADVERTISING MARKET, BY REGION, 2015–2023 (USD BILLION)
    • NORTH AMERICA
      • US
      • CANADA
      • MEXICO
        • Table CONTEXTUAL ADVERTISING MARKET IN NORTH AMERICA, BY COUNTRY, 2015–2023 (USD BILLION)
        • Table CONTEXTUAL ADVERTISING MARKET IN NORTH AMERICA, BY INDUSTRY, 2015–2023 (USD BILLION)
    • EUROPE
      • GERMANY
      • UK
      • REST OF EUROPE (ROE)
        • Table CONTEXTUAL ADVERTISING MARKET IN EUROPE, BY COUNTRY/REGION, 2015–2023 (USD BILLION)
        • Table CONTEXTUAL ADVERTISING MARKET IN EUROPE, BY INDUSTRY, 2015–2023 (USD BILLION)
    • APAC
      • CHINA
      • JAPAN
      • REST OF APAC
        • Table CONTEXTUAL ADVERTISING MARKET IN APAC, BY COUNTRY/REGION, 2015–2023 (USD BILLION)
        • Table CONTEXTUAL ADVERTISING MARKET IN APAC, BY INDUSTRY, 2015–2023 (USD BILLION)
    • ROW
      • MIDDLE EAST AND AFRICA (MEA)
      • SOUTH AMERICA
        • Table CONTEXTUAL ADVERTISING MARKET IN ROW, BY REGION, 2015–2023 (USD BILLION)
        • Table CONTEXTUAL ADVERTISING MARKET IN ROW, BY INDUSTRY, 2015–2023 (USD BILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET RANKING OF PLAYERS, 2017
      • Table RANKING OF THE TOP 5 PLAYERS IN THE CONTEXTUAL ADVERTISING MARKET, 2017
    • COMPETITIVE SCENARIO
      • PRODUCT LAUNCHES AND DEVELOPMENTS
        • Table PRODUCT LAUNCHES AND DEVELOPMENTS, 2017 –2018
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2015–2018
      • ACQUISITIONS
        • Table ACQUISITIONS, 2014–2017
  • COMPANY PROFILES
    • KEY PLAYERS
      • GOOGLE
      • MEDIA.NET (ACQUIRED BY BEIJING MITENO COMMUNICATION TECHNOLOGY)
      • FACEBOOK
      • MICROSOFT
      • AMAZON.COM
      • AOL
      • YAHOO
      • TWITTER
      • IAC
      • AMOBEE (SUBSIDIARY OF SINGAPORE TELECOMMUNICATIONS)
    • KEY INNOVATORS
      • ACT-ON SOFTWARE
      • SIMPLYCAST
      • INMOBI
      • FLYTXT
      • INFOLINKS
    • OTHER IMPORTANT PLAYERS
      • ADOBE SYSTEMS
      • SAP
      • MARKETO
      • MILLENNIAL MEDIA
      • FLURRY (YAHOO'S DEVELOPER NETWORK)
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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