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Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

The rising adoption of device-based computing is the driving force of Over The Top (OTT) market.
The market is estimated to grow from USD 28.04 billion in 2015 to USD 62.03 billion by 2020, at an estimated CAGR of 17.2%. Adoption of device-based computing, potential growth in demand for content, increase in requirement for compliance and verification, increase in wide availability of broadband infrastructure, personalization of technology are some of the prominent factors driving the adoption of OTT platforms and services.

Asia-Pacific (APAC) is expected to grow at the highest CAGR for OTT platform.
APAC is estimated to grow at the highest CAGR for the OTT platform market during the forecast period due to rising connectivity of broadband across regions and demand across large enterprise systems. On-premise based OTT is the largest contributor than the cloud-based OTT but the latter is expected to surpass the former due to the higher adoption rate of cloud technologies. Managed services in the services segment is expected to grow at the highest CAGR during the forecast period.

To determine the market size of various segments and sub-segments of the OTT market, extensive secondary research is done. The collected data were then verified through primary interviews. Distribution of primary interviews is as follows:-
By Company Type: - Tier 1- 35%, Tier 2- 40% and Tier 3 -25%
By Designation: - C-level -40%, Director level-30%, and others -30%
By Region: - North America- 40%, Europe -25%, APAC-20%, and Rest of World - 15%
Note: *Others include OTT managers, marketing managers, and product managers.

Note: Tier 1 companies have revenues more than USD 10 billion, Tier 2 companies range in between USD 1 and 10 billion or overall revenues, and Tier 3 companies range between USD 500 million and USD 1 billion of overall revenues.

Easy accessibility of broadband technology is contributing to the increasing popularity of OTT.
A considerable part of OTT services are delivered over smart devices. So, countries such as the U.S. and Canada, which have better connectivity, can have a wide circulation of OTT apps. Furthermore, the broadband connectivity has increased its footprints globally. Due to this, the other Internet-enabled devices including smart TVs, STBs, and gaming consoles can also be used for the provision of OTT services. The advantage of using OTT service is that it is less costly in contrast to other traditional modes.

Various key players in the OTT market profiled in the report are Microsoft Corporation; Google, Inc. Apple, Inc. Facebook, Inc. Netflix, and Yahoo, Inc.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the OTT market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across end-users and regions.
2. The report will help stakeholders to understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help in understanding the competitors better and gain more insights to strengthen their position in the business. The competitive landscape section includes competitor ecosystem, mergers and acquisitions, partnerships, and new product developments.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table GLOBAL OVER THE TOP MARKET SIZE AND GROWTH, 2013-2020 (USD BILLION, Y O Y%)
    • Table GLOBAL OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD BILLION)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE OVER THE TOP MARKET
    • OVER THE TOP MARKET: TOP TWO PLATFORMS
    • OVER THE TOP MARKET: TOP THREE PLATFORMS AND REGIONS
    • GLOBAL OVER THE TOP MARKET VERTICAL, BY REGION (2020)
    • GLOBAL OVER THE TOP MARKET, BY REGION (2015)
    • LIFE CYCLE ANALYSIS, BY REGION, 2015
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION
    • MARKET SEGMENTATION
      • BY CONTENT TYPE
      • BY PLATFORM
      • BY REVENUE MODEL
      • BY VERTICAL
      • BY SERVICE
      • BY USER TYPE
      • BY DEPLOYMENT TYPE
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGE
  • INDUSTRY TRENDS
    • INTRODUCTION
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • INDUSTRY STANDARDS AND REGULATIONS
      • INTRODUCTION
      • GRAMM-LEACH-BLILEY ACT (GLBA)
      • HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
      • PAYMENT CARD INDUSTRY CONTENT SECURITY STANDARD (PCI DSS)
    • INNOVATION SPOTLIGHT
  • OVER THE TOP MARKET ANALYSIS, BY CONTENT TYPE
    • INTRODUCTION
      • Table GLOBAL OVER THE TOP MARKET SIZE, BY CONTENT TYPE , 2013-2020 (USD BILLION)
    • VOICE OVER IP
      • Table VOICE OVER IP: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • TEXT AND IMAGE
      • Table TEXT AND IMAGE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • VIDEO
      • Table VIDEO : OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • OVER THE TOP MARKET ANALYSIS, BY PLATFORM
    • INTRODUCTION
      • Table GLOBAL OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD BILLION)
      • Table PLATFORM: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
    • SMART DEVICES
      • Table SMART DEVICES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • LAPTOPS,DESKTOPS AND TABLETS
      • Table LAPTOPS, DESKTOPS, AND TABLETS: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • SET TOP BOX
      • Table SET TOP BOX: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • GAMING CONSOLES
      • Table GAMING CONSOLES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • OVER THE TOP MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table GLOBAL OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD BILLION)
    • CLOUD
      • Table CLOUD: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • OVER THE TOP MARKET ANALYSIS, BY SERVICE TYPE
    • INTRODUCTION
      • Table GLOBAL OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD BILLION)
      • Table SERVICE TYPE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
    • CONSULTING
      • Table CONSULTING: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • INSTALLATION AND MAINTENANCE
      • Table INSTALLATION AND MAINTENANCE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • TRAINING AND SUPPORT
      • Table TRAINING AND SUPPORT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MANAGED SERVICES
      • Table MANAGED SERVICES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • OVER THE TOP MARKET ANALYSIS, BY USER TYPE
    • INTRODUCTION
      • Table GLOBAL OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD BILLION)
    • SMALL OFFICE HOME OFFICE
      • Table SMALL OFFICE HOME OFFICE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • SMALL AND MEDIUM ENTERPRISES (SME)
      • Table SMALL AND MEDIUM ENTERPRISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • OVER THE TOP MARKET ANALYSIS, BY REVENUE MODEL
    • INTRODUCTION
      • Table GLOBAL OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD BILLION)
    • SUBSCRIPTION
      • Table SUBSCRIPTION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • RENTAL
      • Table RENTAL: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • PROCUREMENT
      • Table PROCUREMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ADVERTISEMENT
      • Table ADVERTISEMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • OVER THE TOP MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table GLOBAL OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD BILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
      • Table BFSI: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • FILMED ENTERTAINMENT
      • GLOBAL DIGITAL MARKETING
        • Table MEDIA AND ENTERTAINMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • IT AND TELECOMMUNICATION
      • Table IT AND TELECOMMUNICATION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • RETAIL
      • Table RETAIL: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • EDUCATION
      • Table EDUCATION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • GOVERNMENT
      • Table GOVERNMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table GLOBAL OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
      • Table EUROPE: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: OVER THE TOP MARKET SIZE, BY PLATFORM 2013-2020 (USD MILLION)
      • Table EUROPE: OVER THE TOP MARKET SIZE, BY REVENUE MODEL 2013-2020 (USD MILLION)
      • Table EUROPE: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table EUROPE: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC (APAC)
      • Table ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATIONS AND TRENDS
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2012-2015
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND BUSINESS EXPANSIONS
        • Table AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND BUSINESS EXPANSIONS 2012-2015
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • AKAMAI TECHNOLOGIES
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • APPLE, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • FACEBOOK, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • GOOGLE, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVLOPMENTS
      • MNM VIEW
    • LIMELIGHT NETWORKS, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NETFLIX
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TENCENT HOLDINGS LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • YAHOO INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT REVELOPMENTS
      • MNM VIEW
    • NIMBUZZ
      • INTRODUCTION
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
  • APPENDIX
    • INSIGHTS FROM INDUSTRY EXPERTS
    • OTHER DEVELOPMENTS
      • MERGERS AND ACQUISITIONS 2012-2015
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, JOINT VENTURES, AND BUSINESS EXPANSIONS, 2012-2015
    • DISCUSSION GUIDE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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