Market Research Logo

Consumer IAM Market by Solution (Directory Service, Identity Proofing, Identity Authentication, SSO, and Data Governance), Service, Authentication Type, Deployment Mode, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

Consumer IAM Market by Solution (Directory Service, Identity Proofing, Identity Authentication, SSO, and Data Governance), Service, Authentication Type, Deployment Mode, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

Organizations need to deliver enriched, consistent, and frictionless customer experience, and enhance the operational efficiency are expected to drive the consumer IAM market.
The consumer Identity and Access Management (IAM) market is expected to grow from USD 16.00 billion in 2018 to USD 37.79 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.8% during the forecast period. The consumer IAM market is driven by factors, such as organizations need to deliver enriched, consistent, and frictionless customer experience, and enhance the operational efficiency. However, the dearth of security experts is one of the biggest challenges in the market.

Identity authentication segment is expected to account for the largest market share during the forecast period.
The identity authentication segment is expected to contribute the largest market share in the consumer IAM market during the forecast period. Identity authentication for consumers is of the utmost importance to verify and validate identities for secure and seamless consumer experience, as identity fraud and theft is one of the biggest cybercrimes in today’s world.

Cloud segment is estimated to contribute the larger market share in 2018.
The cloud segment is a faster-growing segment in the consumer IAM market. SMEs, in particular, have implemented cloud deployment mode, as it enables them to focus on their core competencies rather than investing their capital in the security infrastructure. Organizations can avoid costs related to hardware, software, storage, and technical staff by using cloud-based solutions. Hence, the cloud segment is estimated to contribute the largest market share in the consumer IAM market, in 2018. However, organizations, where user credentials are critical for business operations, would use on-premises deployment mode as the organization itself controls their systems.

Asia Pacific is expected to account for the highest growth rate during the forecast period.
Asia Pacific (APAC) is expected to show the highest growth rate during the forecast period in the consumer IAM market. This growth is chiefly due to the high-security spending by organizations in major countries, such as China, Australia, India, Singapore, and Japan, for consumer identity proofing, authentication, and authorization. Furthermore, North America is estimated to account for the largest market size, in 2018, as the region is an early adopter of these security technologies.
In-depth interviews were conducted with CEOs, marketing directors, innovation and technology directors, and executives from various key organizations operating in the consumer IAM market.

By Company Type: Tier 1: 11%, Tier 2: 23%, and Tier 3: 66%
By Designation: C-Level: 61%, Director Level: 27%, and Others: 12%
By Region: North America: 36%, Europe: 24%, APAC: 28%, and Rest of the World (RoW): 12%

The report includes the study of key players offering consumer IAM solutions, such as IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Okta (US), CA Technologies (US), Janrain (US), Ping Identity (US), ForgeRock (US), LoginRadius (Canada), iWelcome (Netherlands), GlobalSign (UK), Trusona (US), SecureAuth (US), WidasConcepts (Germany), Acuant (US), EmpowerID (US), Onegini (Netherlands), Pirean (UK), Auth0 (US), Avatier (US), Ergon (Switzerland), ManageEngine (US), Simeio Solutions (US), and Ubisecure (Finland).

Research Coverage:
The report provides a picture of consumer IAM solutions and associated services across different industry verticals and regions. It aims at estimating the market size and future growth potential of this market, across different segments, such as solutions, services, deployment modes, organization size, industry verticals, and regions. Furthermore, the report also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, SWOT analysis, recent developments, and key market strategies.

Key Benefits of Buying the Report:
The report would help the market leaders/new entrants in the market in the following ways:
1. The report segments the consumer IAM market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its subsegments across regions.
2. The report helps stakeholders understand the pulse of the market and provides them the information about the key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders understand their competitors better and gain more insights to improve their positions in their businesses. The competitive landscape section includes competitor ecosystems, new product developments, partnerships, and mergers and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
    • Table CONSUMER IAM MARKET SIZE AND GROWTH RATE, 2016-2023 (USD BILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE CONSUMER IAM MARKET
    • CONSUMER IAM MARKET, BY DEPLOYMENT MODE
    • CONSUMER IAM MARKET, BY ORGANIZATION SIZE
    • GLOBAL CONSUMER IAM MARKET, BY REGION AND TOP 5 SOLUTIONS
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • STANDARDS AND REGULATIONS
      • GENERAL DATA PROTECTION REGULATION (GDPR)
      • HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
      • FEDERAL INFORMATION SECURITY MANAGEMENT ACT (FISMA)
      • SARBANES-OXLEY ACT (SOX)
      • GRAMM-LEACH-BLILEY ACT (GLBA)
      • PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS)
      • FEDERAL INFORMATION PROCESSING STANDARDS (FIPS)
    • IAM VS. CONSUMER IAM
  • CONSUMER IAM MARKET, BY COMPONENT
    • INTRODUCTION
      • Table CONSUMER IAM MARKET SIZE, BY COMPONENT, 2016-2023 (USD BILLION)
    • SOLUTION
      • Table CONSUMER IAM MARKET SIZE, BY SOLUTION, 2016-2023 (USD BILLION)
      • Table SOLUTION: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • DIRECTORY SERVICES
        • Table DIRECTORY SERVICES: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • IDENTITY PROOFING/VERIFICATION
        • Table IDENTITY PROOFING/VERIFICATION: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • IDENTITY AUTHENTICATION
        • Table IDENTITY AUTHENTICATION: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • IDENTITY ANALYTICS
        • Table IDENTITY ANALYTICS: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • BEHAVIORAL ANALYTICS
        • Table BEHAVIORAL ANALYTICS: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • SINGLE-SIGN ON
        • Table SINGLE-SIGN ON: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • ACCESS MANAGEMENT
        • Table ACCESS MANAGEMENT: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • DATA GOVERNANCE
        • Table DATA GOVERNANCE: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • SERVICE
      • Table CONSUMER IAM MARKET SIZE, BY SERVICE, 2016-2023 (USD BILLION)
      • Table SERVICES: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • TRAINING AND EDUCATION SERVICES
        • Table TRAINING AND EDUCATION SERVICES: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • ADVISORY AND IMPLEMENTATION SERVICES
        • Table ADVISORY AND IMPLEMENTATION SERVICES: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
      • SUPPORT SERVICES
        • Table SUPPORT SERVICES: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
  • CONSUMER IAM MARKET, BY AUTHENTICATION TYPE
    • INTRODUCTION
    • PASSWORDS
    • KNOWLEDGE-BASED ANSWERS
    • TOKENS
    • BIOMETRICS
    • PIN
    • SECURITY CERTIFICATES
  • CONSUMER IAM MARKET, BY DEPLOYMENT MODE
    • INTRODUCTION
      • Table CONSUMER IAM MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD BILLION)
    • CLOUD
      • Table CLOUD: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • ON-PREMISES
      • Table ON-PREMISES: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
  • CONSUMER IAM MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table CONSUMER IAM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD BILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
  • CONSUMER IAM MARKET, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table CONSUMER IAM MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD BILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • PUBLIC SECTOR
      • Table PUBLIC SECTOR: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • TELECOMMUNICATIONS
      • Table TELECOMMUNICATIONS: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • HEALTHCARE
      • Table HEALTHCARE: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • EDUCATION
      • Table EDUCATION: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • OTHERS
      • Table OTHERS: CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
  • CONSUMER IAM MARKET, BY REGION
    • INTRODUCTION
      • Table CONSUMER IAM MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
        • Table NORTH AMERICA: CONSUMER IAM MARKET SIZE, BY COUNTRY, 2016-2023 (USD BILLION)
        • Table NORTH AMERICA: CONSUMER IAM MARKET SIZE, BY COMPONENT, 2016-2023 (USD BILLION)
        • Table NORTH AMERICA: CONSUMER IAM MARKET SIZE, BY SOLUTION, 2016-2023 (USD BILLION)
        • Table NORTH AMERICA: CONSUMER IAM MARKET SIZE, BY SERVICE, 2016-2023 (USD BILLION)
        • Table NORTH AMERICA: CONSUMER IAM MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD BILLION)
        • Table NORTH AMERICA: CONSUMER IAM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD BILLION)
        • Table NORTH AMERICA: CONSUMER IAM MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD BILLION)
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
        • Table EUROPE: CONSUMER IAM MARKET SIZE, BY COUNTRY, 2016-2023 (USD BILLION)
        • Table EUROPE: CONSUMER IAM MARKET SIZE, BY COMPONENT, 2016-2023 (USD BILLION)
        • Table EUROPE: CONSUMER IAM MARKET SIZE, BY SOLUTION, 2016-2023 (USD BILLION)
        • Table EUROPE: CONSUMER IAM MARKET SIZE, BY SERVICE, 2016-2023 (USD BILLION)
        • Table EUROPE: CONSUMER IAM MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD BILLION
        • Table EUROPE: CONSUMER IAM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD BILLION
        • Table EUROPE: CONSUMER IAM MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD BILLION)
    • ASIA PACIFIC
      • CHINA
      • JAPAN
      • AUSTRALIA
      • INDIA
      • REST OF ASIA PACIFIC
        • Table ASIA PACIFIC: CONSUMER IAM MARKET SIZE, BY COUNTRY, 2016-2023 (USD BILLION)
        • Table ASIA PACIFIC: CONSUMER IAM MARKET SIZE, BY COMPONENT, 2016-2023 (USD BILLION)
        • Table ASIA PACIFIC: CONSUMER IAM MARKET SIZE, BY SOLUTION, 2018-2023 (USD BILLION)
        • Table ASIA PACIFIC: CONSUMER IAM MARKET SIZE, BY SERVICE, 2016-2023 (USD BILLION)
        • Table ASIA-PACIFIC: CONSUMER IAM MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD BILLION)
        • Table ASIA PACIFIC: CONSUMER IAM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD BILLION)
        • Table ASIA PACIFIC: CONSUMER IAM MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD BILLION)
    • MIDDLE EAST AND AFRICA
      • MIDDLE EAST
      • AFRICA
        • Table MIDDLE EAST AND AFRICA: CONSUMER IAM MARKET SIZE, BY SUBCONTINENT, 2016-2023 (USD BILLION)
        • Table MIDDLE EAST AND AFRICA: CONSUMER IAM MARKET SIZE, BY COMPONENT, 2016-2023 (USD BILLION)
        • Table MIDDLE EAST AND AFRICA: CONSUMER IAM MARKET SIZE, BY SOLUTION, 2016-2023 (USD BILLION)
        • Table MIDDLE EAST AND AFRICA: CONSUMER IAM MARKET SIZE, BY SERVICE, 2016-2023 (USD BILLION)
        • Table MIDDLE EAST AND AFRICA: CONSUMER IAM MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD BILLION)
        • Table MIDDLE EAST AND AFRICA: CONSUMER IAM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD BILLION)
        • Table MIDDLE EAST AND AFRICA: CONSUMER IAM MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD BILLION)
    • LATIN AMERICA
      • MEXICO
      • BRAZIL
      • REST OF LATIN AMERICA
        • Table LATIN AMERICA: CONSUMER IAM MARKET SIZE, BY COUNTRY, 2016-2023 (USD BILLION)
        • Table LATIN AMERICA: CONSUMER IAM MARKET SIZE, BY COMPONENT, 2016-2023 (USD BILLION)
        • Table LATIN AMERICA: CONSUMER IAM MARKET SIZE, BY SOLUTION, 2016-2023 (USD BILLION)
        • Table LATIN AMERICA: CONSUMER IAM MARKET SIZE, BY SERVICE, 2016-2023 (USD BILLION)
        • Table LATIN AMERICA: CONSUMER IAM MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD BILLION)
        • Table LATIN AMERICA: CONSUMER IAM MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD BILLION)
        • Table LATIN AMERICA: CONSUMER IAM MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD BILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SCENARIO
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2018
      • NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS
        • Table NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS, 2018
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2016-2018
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2017-2018
  • COMPANY PROFILES
    • INTRODUCTION
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MICROSOFT
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SALESFORCE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAP
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • OKTA
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • CA TECHNOLOGIES
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • JANRAIN
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • PING IDENTITY
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • FORGEROCK
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • LOGINRADIUS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • IWELCOME
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • GLOBALSIGN
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • TRUSONA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • SECUREAUTH
      • BUSINESS OVERVIEW
    • WIDASCONCEPTS
      • BUSINESS OVERVIEW
    • ACUANT
      • BUSINESS OVERVIEW
    • EMPOWERID
      • BUSINESS OVERVIEW
    • ONEGINI
      • BUSINESS OVERVIEW
    • PIREAN
      • BUSINESS OVERVIEW
    • AUTH0
      • BUSINESS OVERVIEW
    • AVATIER
      • BUSINESS OVERVIEW
    • ERGON
      • BUSINESS OVERVIEW
    • MANAGEENGINE
      • BUSINESS OVERVIEW
    • SIMEIO SOLUTIONS
      • BUSINESS OVERVIEW
    • UBISECURE
      • BUSINESS OVERVIEW
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report