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Connected Toys Market by Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2–5 Years, 6–8 Years, 9–12 Years, and Teenagers), Region - Global Forecast to 2024

Connected Toys Market by Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2–5 Years, 6–8 Years, 9–12 Years, and Teenagers), Region - Global Forecast to 2024

Increasing adoption of educational toys among kids to drive the growth of the global connected toys market
The global connected toys market is expected to grow from USD 5.7 billion in 2019 to USD 13.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.3% during the forecast period. It is driven by various factors, including the growing adoption of Science, Technology, Engineering, and Mathematics (STEM) toys and widespread and easy availability of connected platforms. However, the high cost of connected toys can hinder the market growth.

Among interactive devices, the app-connected drones segment to grow at the highest CAGR during the forecast period
Traditionally, kids were likely to play with remote control toys that operates with the help of controllers. With the rapid development in technology, smart devices are growing rapidly as they are easy to carry. In the tech-savvy world, children love to play with app-connected drones. For instance, DJI announced the launch of Mavic Air, which is a compact folding drone that combines the best of the Mavic Pro and Spark into one. Mavic Air uses hand gestures and a mobile app to fly.

9-12 years age group to hold the largest market size during the forecast period
9-12 years age group children can understand and learn innovative connected toys, which include advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and speech and voice recognition. Children in the age group of 9-12 years are more likely to play fast-paced games, capable of learning and playing musical instruments, and effectively use tablets. STEM toys for the age group of 9-12 years allow children to solve difficult problem-solving games and therefore help them to enhance their creative thinking skills.

Asia Pacific (APAC) to record the highest growth rate during the forecast period
APAC is expected to hold the highest growth rate during the forecast period, due to the growing economies of countries, such as China, Japan, India, Australia, and New Zealand, and Singapore provides enormous opportunities for connected toys. Moreover, high-tech electronic toys have become increasingly popular in recent years. Interactive, electronic toys with relatively high technology content have emerged as mainstream items. Furthermore, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the connected toys market.

By company type: Tier 1 - 42%, Tier 2 - 38%, and Tier 3 - 20%
By designation: C-level - 40%, Directors - 35%, and Others - 25%
By region: North America-35%, Europe-27%, APAC- 23%, and RoW- 15%

Major vendors offering connected toys software and services across the globe include Mattel (US), Hasbro (US), LEGO Group (Denmark), Sphero (US), Sony (Japan), PLAYMOBIL (Germany), BANDAI NAMCO (Japan), K'NEX (US), Konami (Japan), Wonder Workshop (US), PlayFusion (UK), Anki (US), WowWee (Hong Kong), DXTR Labs (Denmark), and Leka (France). The study includes the in-depth competitive analysis of these key players, along with their company profiles, recent developments, and key market strategies, in the connected toys market

Research Coverage
The market study covers the connected toys market across segments. The report aims at estimating the connected toys market size and future growth across segments, namely, interacting devices, age groups, and regions. Furthermore, it also includes an in-depth competitive analysis of the key players in the market, their strengths and weaknesses, recent developments, and key strategies.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information about the closest approximations of the revenue numbers of the overall connected toys market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONS COVERED
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2016-2018
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE CONNECTED TOYS MARKET
    • CONNECTED TOYS MARKET, BY INTERACTING DEVICE (2019 VS. 2024)
    • MARKET INVESTMENT SCENARIO
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • CONNECTED TOYS MARKET, BY INTERACTING DEVICE
    • INTRODUCTION
      • Table CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017-2024 (USD MILLION)
    • SMARTPHONE-CONNECTED TOYS
      • ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES TO DRIVE THE GROWTH OF SMARTPHONECONNECTED TOYS
        • Table SMARTPHONE -CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • APP-CONNECTED DRONES
      • SENSORS, LATEST SOFTWARE AND AI ADVANCEMENTS TO DRIVE THE GROWTH OF OVERALL APP-CONNECTED DRONES MARKET
        • Table APP-CONNECTED DRONES: CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • CONSOLE-CONNECTED TOYS
      • NEW GAME PLATFORMS AND A PLETHORA OF NEW VIDEO GAMES TO DRIVE THE OVERALL GROWTH OF CONSOLE-CONNECTED TOYS
        • Table CONSOLE-CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLET-CONNECTED TOYS
      • CUSTOMIZED FEATURES AND DAILY LEARNING EXERCISES FOR KIDS TO DRIVE THE TOYS MARKET
        • Table TABLET-CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • CONNECTED TOYS MARKET, BY AGE GROUP
    • INTRODUCTION
      • Table CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017-2024 (USD MILLION)
    • 2-5 YEARS
      • CURIOSITY TO LEARN, EXPLORE, AND DISCOVER NEW TOYS TO DRIVE CONNECTED TOYS ADOPTION IN THE AGE GROUP OF 2-5 YEARS
        • Table 2-5 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 6-8 YEARS
      • INNOVATIVE USE OF TECHNOLOGIES AND CREATIVE IMAGINATION DRIVING THE GROWTH OF CONNECTED TOYS ADOPTION IN 6-8 YEARS AGE GROUP
        • Table 6-8 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 9-12 YEARS
      • CREATIVE THINKING AND THE ABILITY TO DEMONSTRATE PERSONALITY TO DRIVE THE ADOPTION OF CONNECTED-TOYS AMONG KIDS AGED BETWEEN 9 AND 12 YEARS
        • Table 9-12 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TEENAGERS
      • TOYS THAT ENCOURAGE TEAM WORK AND PROBLEM-SOLVING SKILLS TO DRIVE THE GROWTH OF CONNECTED TOYS MARKET FOR TEENAGERS
        • Table TEENAGERS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • CONNECTED TOYS MARKET, BY REGION
    • INTRODUCTION
      • Table CONNECTED TOYS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • NORTH AMERICA
      • INNOVATION AND ABILITY TO INVEST IN ADVANCED TECHNOLOGY TO DRIVE THE ADOPTION OF CONNECTED TOYS MARKET IN NORTH AMERICA
        • Table NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017-2024 (USD MILLION)
        • Table NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017-2024 (USD MILLION)
    • EUROPE
      • LAUNCH OF A SIGNIFICANT FRAMEWORK FOR POLICY DEVELOPMENT AND ADOPTION OF EMERGING TECHNOLOGIES TO BOOST THE ADOPTION OF CONNECTED TOYS IN EUROPE
        • Table EUROPE: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017-2024 (USD MILLION)
        • Table EUROPE: CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017-2024 (USD MILLION)
    • ASIA PACIFIC
      • RISING ADOPTION OF ADVANCED TECHNOLOGIES TO INCREASE THE GROWTH OPPORTUNITIES FOR CONNECTED TOYS MARKET IN APAC
        • Table ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017-2024 (USD MILLION)
        • Table ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017-2024 (USD MILLION)
    • REST OF THE WORLD
      • Table REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017-2024 (USD MILLION)
      • Table REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017-2024 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • COMPETITIVE SCENARIO
      • PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS
        • Table PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018-2019
      • ACQUISITIONS
        • Table ACQUISITIONS, 2018
      • PARTNERSHIPS
        • Table PARTNERSHIPS, 2018-2019
  • COMPANY PROFILES
    • MATTEL
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • HASBRO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • LEGO GROUP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SPHERO
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SONY
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • PLAYMOBIL
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • BANDAI NAMCO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • K'NEX
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • KONAMI
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • WONDER WORKSHOP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • PLAYFUSION
    • ANKI
    • WOWWEE
    • DXTR LABS
    • LEKA
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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