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Cognitive Analytics Market by Application (Fraud and Risk Management, Customer Analysis and Personalization, and Sales and Marketing Management), Component, Deployment Model, Organization Size, Industry, and Region - Global Forecast to 2022

Cognitive Analytics Market by Application (Fraud and Risk Management, Customer Analysis and Personalization, and Sales and Marketing Management), Component, Deployment Model, Organization Size, Industry, and Region - Global Forecast to 2022

“Proliferation of data and the rise in adoption of cognitive computing are the major factors driving the growth of the cognitive analytics market.”
MarketsandMarkets forecasts the global cognitive analytics market to grow from USD 1.84 billion in 2017 to USD 10.95 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 42.9% during the forecast period. The cognitive analytics market is growing rapidly due to the increasing volumes of data, rise in the adoption of cognitive computing, and the introduction of advanced analytics techniques. Factors such as lack of trust in technology and complex analytical processes are expected to limit the market growth.

“The customer analysis and personalization application is projected to have the largest market size in 2022.”
Companies are unable to make full use of their customer data pools, thereby creating a performance gap. Cognitive analytics bridges this gap by overcoming the limitations of the traditional analytics tools. It thinks like the humans while dealing with the ever-growing data and provides companies deep individualized insights into their customers, resulting in the higher market size of the customer analysis and personalization application. Therefore, the customer analysis and personalization application is projected to have the largest market share in 2022.

“The transportation and logistics industry is expected to have the highest growth rate during the forecast period.”
Companies in the transportation and logistics industry face several challenges and complexities in maintaining their equipment and orchestrating the resource deployments. Furthermore, the vast volume of structured and unstructured data received from various sources is expected to drive the demand for cognitive analytics systems. These systems can harness the data to advance business imperatives and help companies achieve an interconnected vision.

“North America is expected to have the largest market share, and the market in Asia Pacific (APAC) is projected to grow at the highest CAGR during the forecast period.”
North America, followed by Europe, is expected to be the largest revenue generating region for the cognitive analytics vendors in the next 5 years. This is mainly due to the presence of various developed economies, such as Canada and the US, and because of the high focus on innovations through R&D and technology advancements across industries. APAC is expected to be the fastest growing region during the forecast period in the cognitive analytics market because of rapid economic developments, globalization, foreign direct investments, digitalization, and the increased adoption of high-end technologies across major APAC countries.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the cognitive analytics marketplace.
By Company – Tier 1 – 22%, Tier 2 – 30%, and Tier 3 – 48%
By Designation – C-Level – 30%, Director Level – 45%, and Others – 25%
By Region – North America – 48%, Europe – 30%, and APAC – 22%

The cognitive analytics ecosystem comprises the following major vendors:
1. Amazon Web Services (US)
2. Cisco Systems (US)
3. Google (US)
4. HPE (US)
5. IBM (US)
6. Intel (US)
7. IPsoft (US)
8. Microsoft (US)
9. Narrative Science (US)
10. Nokia (Finland)
11. Nuance Communications (US)
12. Oracle (US)
13. Persado (US)
14. SAS Institute (US)
15. Sinequa (France)

Research Coverage
The cognitive analytics market revenue is primarily classified into revenues from tools and services. The revenue from tools is associated with standalone software offerings while the services’ revenue is associated with managed services and professional services. The professional services comprise deployment and integration, support and maintenance, and consulting services. The market is also segmented by application, organization size, deployment model, industry, and region.

Reasons to Buy the Report
• To get a comprehensive overview of the global cognitive analytics market
• To gain information about the top players in this market, their product portfolios, and the key strategies adopted by them
• To gain insights about the major countries/regions in which the cognitive analytics market is flourishing in various industries


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE COGNITIVE ANALYTICS MARKET
    • COGNITIVE ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
    • COGNITIVE ANALYTICS MARKET, BY INDUSTRY AND REGION
    • COGNITIVE ANALYTICS MARKET: PROFESSIONAL SERVICES, BY REGION
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • COGNITIVE ANALYTICS USE CASES
      • TOP TRENDS IN THE COGNITIVE ANALYTICS MARKET
      • INVESTMENT SCENARIO IN THE COGNITIVE ANALYTICS MARKET
  • COGNITIVE ANALYTICS MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
    • ASSET MAINTENANCE
      • Table ASSET MAINTENANCE: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • FRAUD AND RISK MANAGEMENT
      • Table FRAUD AND RISK MANAGEMENT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • CUSTOMER ANALYSIS AND PERSONALIZATION
      • Table CUSTOMER ANALYSIS AND PERSONALIZATION: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SALES AND MARKETING MANAGEMENT
      • Table SALES AND MARKETING MANAGEMENT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SUPPLY CHAIN MANAGEMENT
      • Table SUPPLY CHAIN MANAGEMENT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • COGNITIVE ANALYTICS MARKET ANALYSIS, BY COMPONENT
    • INTRODUCTION
      • Table COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
    • TOOLS
      • Table TOOLS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SERVICES
      • Table SERVICES: COGNITIVE ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
      • Table SERVICES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
        • Table DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
        • Table CONSULTING SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • COGNITIVE ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • ON-DEMAND
      • Table ON-DEMAND: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • COGNITIVE ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • COGNITIVE ANALYTICS MARKET ANALYSIS, BY INDUSTRY
    • INTRODUCTION
      • Table COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • ENERGY AND UTILITIES
      • Table ENERGY AND UTILITIES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TELECOMMUNICATIONS AND IT
      • Table TELECOMMUNICATIONS AND IT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • NORTH AMERICA
      • BY COUNTRY
      • NORTH AMERICA, BY COMPONENT
        • Table NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • NORTH AMERICA, BY SERVICE
        • Table NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • NORTH AMERICA, BY PROFESSIONAL SERVICE
        • Table NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • NORTH AMERICA, BY APPLICATION
        • Table NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • NORTH AMERICA, BY DEPLOYMENT MODEL
        • Table NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • NORTH AMERICA, BY ORGANIZATION SIZE
        • Table NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • NORTH AMERICA, BY INDUSTRY
        • Table NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION)
    • EUROPE
      • BY COUNTRY
      • EUROPE, BY COMPONENT
        • Table EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • EUROPE, BY SERVICE
        • Table EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • EUROPE, BY PROFESSIONAL SERVICE
        • Table EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • EUROPE, BY APPLICATION
        • Table EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • EUROPE, BY DEPLOYMENT MODEL
        • Table EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • EUROPE, BY ORGANIZATION SIZE
        • Table EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • EUROPE, BY INDUSTRY
        • Table EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION)
    • ASIA PACIFIC
      • BY COUNTRY
      • ASIA PACIFIC, BY COMPONENT
        • Table ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • ASIA PACIFIC, BY SERVICE
        • Table ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • ASIA PACIFIC, BY PROFESSIONAL SERVICE
        • Table ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • ASIA PACIFIC, BY APPLICATION
        • Table ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • ASIA PACIFIC, BY DEPLOYMENT MODEL
        • Table ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • ASIA PACIFIC, BY ORGANIZATION SIZE
        • Table ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • ASIA PACIFIC, BY INDUSTRY
        • Table ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION)
    • LATIN AMERICA
      • BY COUNTRY
      • LATIN AMERICA, BY COMPONENT
        • Table LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • LATIN AMERICA, BY SERVICE
        • Table LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • LATIN AMERICA, BY PROFESSIONAL SERVICE
        • Table LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • LATIN AMERICA, BY APPLICATION
        • Table LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • LATIN AMERICA, BY DEPLOYMENT MODEL
        • Table LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • LATIN AMERICA, BY ORGANIZATION SIZE
        • Table LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • LATIN AMERICA, BY INDUSTRY
        • Table LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • BY COUNTRY
      • MIDDLE EAST AND AFRICA, BY COMPONENT
        • Table MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • MIDDLE EAST AND AFRICA, BY SERVICE
        • Table MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • MIDDLE EAST AND AFRICA, BY PROFESSIONAL SERVICE
        • Table MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • MIDDLE EAST AND AFRICA, BY APPLICATION
        • Table MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • MIDDLE EAST AND AFRICA, BY DEPLOYMENT MODEL
        • Table MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • MIDDLE EAST AND AFRICA, BY ORGANIZATION SIZE
        • Table MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • MIDDLE EAST AND AFRICA, BY INDUSTRY
        • Table MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION)
  • COMPANY PROFILES
    • IBM
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • AMAZON WEB SERVICES
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • GOOGLE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • MICROSOFT
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • ORACLE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SAS INSTITUTE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • INTEL
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • CISCO SYSTEMS
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • NOKIA
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • HPE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • NUANCE COMMUNICATIONS
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • IPSOFT
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • NARRATIVE SCIENCE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SINEQUA
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • PERSADO
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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