Market Research Logo

Automotive Seat Market by Vehicle Type (Hatchback, Sedan, SUV/MUV, LCV, Truck, bus), Type (Split Bench/Bench, Bucket), Technology (Powered, Heated, Powered & Heated, Standard), Cover Material (Genuine Leather, Synthetic Leather, Fabric), & by Region - For

Automotive Seat Market by Vehicle Type (Hatchback, Sedan, SUV/MUV, LCV, Truck, bus), Type (Split Bench/Bench, Bucket), Technology (Powered, Heated, Powered & Heated, Standard), Cover Material (Genuine Leather, Synthetic Leather, Fabric), & by Region - Forecast to 2020

The automotive seats market is undergoing change on two fronts: a shift in the industry landscape (including developing seat markets and increasingly stringent environment regulations) and changing consumer behavior and demand patterns. To remain competitive, seat manufacturers require insights that provide clear direction with regard to the growth of today’s markets and future consumer demands. The automotive seats market is expected to witness considerable growth in countries such as China, India, the U.S., and Mexico. Asia-Oceania is estimated to grow at the highest CAGR, by value, of 5.59% from 2015 to 2020. The depletion of energy resources and issues related to global warming are compelling automobile manufacturers to explore new materials and develop new products and technologies for the automotive industry. Automotive seats can consume up to 8.3% of plastics; this has prompted major market players to develop natural fiber composites that will likely replace plastics in coming years. Factors driving the market for automotive seats include the growing demand for fuel-efficient vehicles, increasingly stringent passenger safety regulations, the need to develop raw materials that reduce cost and improve efficiency, and the increasing demand for comfort and luxury.

This report segments the automotive seats market as follows: by vehicle type (hatchback, sedan, SUV/MUV, LCV, truck, and bus), by region (North America, Asia-Oceania, Europe, and RoW), by type (split bench/bench and bucket), by technology (powered, heated, powered and heated, and standard), and by seat cover material (genuine leather, synthetic leather, and fabric). The key players in the market have also been identified and profiled.

The report classifies and defines the global automotive seats market, in terms of volume and value. Market size, in terms of volume, is provided in thousand units from 2013 to 2020, while the market size, by value, is provided in terms of USD million.

The report also provides a comprehensive review of market drivers, restraints, opportunities, challenges, and key issues in the global automotive seats market. Apart from the quantitative aspects of these markets, the report also covers qualitative aspects, such as a value chain analysis, and Porter’s Five Forces analysis of the automotive seats market.

The automotive seats market is dominated by a few major players, such as Johnson Controls (U.S.), Faurecia (France), Lear Corporation (U.S.), Toyota Boshoku Corporation (Japan), and TS Tech Co., Ltd. (Japan).The key strategies adopted by these market players are expansion, mergers & acquisitions, and new product development.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • MARKETS COVERED
      • GLOBAL AUTOMOTIVE SEATS MARKET
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATION
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
    • SECONDARY DATA
      • KEY SECONDARY SOURCES
      • KEY DATA FROM SECONDARY SOURCES
    • PRIMARY DATA
      • SAMPLING TECHNIQUES & DATA COLLECTION METHODS
      • PRIMARY PARTICIPANTS
    • FACTOR ANALYSIS
      • INTRODUCTION
      • DEMAND SIDE ANALYSIS
      • SUPPLY SIDE ANALYSIS
        • Table MICRO AND MACRO FACTOR ANALYSIS
    • MARKET ESTIMATION
      • BOTTOM-UP APPROACH
      • DATA TRIANGULATION
      • ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • MARKET OPPORTUNITIES
    • SEATS MARKET , BYCOUNTRY
    • SPLIT BENCH/BENCH MARKET SIZE
    • SEAT COVER MATERIAL MARKET SIZE
    • SEAT MARKET SIZE BY TECHNOLOGY
    • LIFE CYCLE ANALYSIS
    • WHO SUPPLIES TO WHOM
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
      • BY TYPE
      • BY TECHNOLOGY
      • BY SEAT COVER MATERIAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
        • Table WEIGHT SAVINGS PER SEAT
      • RESTRAINTS
      • OPPORTUNITIES
        • Table USE OF PLASTICS IN AUTOMOTIVE
      • CHALLENGES
    • BURNING ISSUE
      • PROFITABILITY AND SUSTAINABILITY WITHIN THE REGULATORY FRAMEWORK
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF BUYERS
      • BARGAINING POWER OF SUPPLIERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • VALUE CHAIN ANALYSIS
      • Table ASP ANALYSIS OF SEAT BY TYPE, 2014 (USD)
      • Table ASP ANALYSIS OF SEAT BY TECHNOLOGY, 2014 (USD)
      • Table ASP ANALYSIS OF SEAT BY SEAT COVER MATERIAL, 2014 (USD)
    • FUTURE AUTOMOTIVE SEAT TECHNOLOGIES
      • LIGHTWEIGHT SEAT FRAMES
      • SELF-ADJUSTING AND CONNECTED SEATS
      • MASSAGE SEATS
      • COMFORT THIN SEATS (BY JOHNSON CONTROLS)
      • ACTIVE WELLNESS SEAT (BY FAURECIA)
      • E-FOLDING SEATS (REAR)
      • GREENER SEATING MATERIAL
      • AUTOMOTIVE SEAT FABRICATION
  • AUTOMOTIVE SEATS MARKET, BY SEAT COVER MATERIAL
    • INTRODUCTION
      • Table AUTOMOTIVE SEAT MARKET SIZE, BY SEAT COVER MATERIAL, 2013-2020 (`000 UNITS)
      • Table AUTOMOTIVE SEAT MARKET SIZE , BY SEAT COVER MATERIAL, 2013-2020 (USD MILLION)
    • GENUINE LEATHER MARKET
      • Table GENUINE LEATHER SEAT COVER MARKET SIZE, BY REGION, 2013-2020 (`000 UNITS)
      • Table GENUINE LEATHER SEAT COVER MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • SYNTHETIC LEATHER MARKET
      • Table SYNTHETIC LEATHER SEAT COVER MARKET SIZE, BY REGION, 2013-2020 (`000 UNITS)
      • Table SYNTHETIC LEATHER SEAT COVER MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • FABRIC MARKET
      • Table FABRIC SEAT COVER MARKET SIZE, BY REGION , 2013-2020 (`000 UNITS)
      • Table FABRIC SEAT COVER MARKET SIZE, BY REGION , 2013-2020 (USD MILLION)
  • AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY
    • INTRODUCTION
      • Table AUTOMOTIVE SEATS MARKET SIZE, BY REGION, 2013-2020 (`000 UNITS)
      • Table AUTOMOTIVE SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • AUTOMOTIVE POWERED SEATS MARKET
      • Table POWERED SEATS MARKET SIZE, BY REGION, 2013-2020 (`000 UNITS)
      • Table POWERED SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • AUTOMOTIVE HEATED SEATS MARKET
      • Table HEATED SEATS MARKET SIZE, BY REGION, 2013-2020 (`000 UNITS)
      • Table HEATED SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • AUTOMOTIVE POWERED & HEATED SEATS MARKET
      • Table POWERED & HEATED SEATS MARKET SIZE, BY REGION, 2013-2020 (`000 UNITS)
      • Table POWERED & HEATED SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • AUTOMOTIVE STANDARD SEATS MARKET
      • Table STANDARD SEATS MARKET SIZE, BY REGION, 2013-2020 (`000 UNITS)
      • Table STANDARD SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • AUTOMOTIVE SEATS MARKET, BY REGION
    • INTRODUCTION
      • Table AUTOMOTIVE SEATS MARKET SIZE , BY REGION, 2013-2020 (`000 UNITS)
      • Table AUTOMOTIVE SEATS MARKET SIZE , BY REGION, 2013-2020 (USD MILLION)
    • SPLIT BENCH/BENCH TYPE AUTOMOTIVE SEATS MARKET
      • Table AUTOMOTIVE SPLIT BENCH/BENCH SEATS MARKET SIZE, BY REGION, 2013-2020 (`000 UNITS)
      • Table AUTOMOTIVE SPLIT BENCH/BENCH SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • BUCKET TYPE AUTOMOTIVE SEAT MARKET
      • Table AUTOMOTIVE BUCKET SEATS MARKET SIZE , BY REGION, 2013-2020 (`000 UNITS)
      • Table AUTOMOTIVE BUCKET SEATS MARKET SIZE , BY REGION, 2013-2020 (USD MILLION)
    • ASIA-OCEANIA
      • Table ASIA-OCEANIA: AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY, 2013-2020 (`000 UNITS)
      • Table ASIA-OCEANIA: AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY, 2013-2020 (USD MILLION)
      • Table CHINA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table CHINA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table JAPAN: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table JAPAN: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table INDIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table INDIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table SOUTH KOREA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table SOUTH KOREA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table REST OF ASIA-OCEANIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE , 2013-2020 (`000 UNITS)
      • Table REST OF ASIA-OCEANIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE , 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY, 2013-2020 (`000 UNITS)
      • Table EUROPE AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY, 2013-2020 (USD MILLION)
      • Table GERMANY: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table GERMANY: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table FRANCE: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table FRANCE: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table U.K.: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table U.K.: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table REST OF EUROPE: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table REST OF EUROPE: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY, 2013-2020 (`000 UNITS)
      • Table NORTH AMERICA: AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY, 2013-2020 (USD MILLION)
      • Table U.S.: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table U.S.: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table CANADA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table CANADA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table MEXICO: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table MEXICO: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
    • ROW
      • Table REST OF ROW AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY, 2013-2020 (`000 UNITS)
      • Table REST OF ROW AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY, 2013-2020 (USD MILLION)
      • Table BRAZIL: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table BRAZIL: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE , 2013-2020 (USD MILLION)
      • Table RUSSIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table RUSSIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
      • Table OTHERS OF ROW: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (`000 UNITS)
      • Table OTHERS OF ROW: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE & SEAT TYPE, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • MARKET SHARE ANALYSIS, AUTOMOTIVE SEATS MARKET
    • COMPETITIVE SITUATION AND TRENDS
    • EXPANSIONS
      • Table EXPANSIONS, 2014-2015
    • AGREEMENTS/JOINT VENTURES/PARTNERSHIPS
      • Table AGREEMENTS/JOINT VENTURES /PARTNERSHIPS, 2014-2015
    • NEW PRODUCT LAUNCHES
      • Table NEW PRODUCT LAUNCHES, 2014-2015
    • MERGERS & ACQUISITIONS AND OTHER DEVELOPMENTS
      • Table MERGERS & ACQUISITIONS AND OTHER DEVELOPMENTS, 2013-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • JOHNSON CONTROLS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • FAURECIA
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • LEAR CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • TOYOTA BOSHOKU CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • TS TECH CO., LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MAGNA INTERNATIONAL INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
    • AISIN SEIKI CO. LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
    • TACHI-S CO., LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
    • NHK SPRINGS CO., LTD
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
    • GENTHERM
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGY
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
      • AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE
      • AUTOMOTIVE SEATS MARKET, BY COMPONENTS
    • RELATED REPORTS

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report