Automotive HUD Market by Technology (Augmented Reality and Conventional), Type (Combiner and Windshield), End-User (Economic, Luxury, and Mid-Segment), Fuel Type (ICE, BEV, and Hybrid), Vehicle Type (Passenger and Commercial), and Region - Global Forecast to 2025
“Increasing consumer demand for advanced automotive safety functions and favorable government regulations supporting vehicle safety are expected to fuel the demand for the automotive head-up display (HUD) system”
The automotive HUD market is estimated to be USD 759.6 million in 2017 and is projected to grow at a CAGR of 28.54% during the forecast period (2020–2025) to reach a market size of USD 13,022.0 million by 2025. Consumers are increasingly considering advanced automotive safety functions and technologies while making purchasing decisions. Further, government regulations in the developed regions of North America and Europe are increasingly favoring automotive innovations and technologies that support vehicle and road safety.
“Battery Electric Vehicle (BEV) is the fastest growing segment of the automotive HUD market, by fuel type”
The increase in demand for BEV is encouraging OEMs to develop the HUD for electric vehicles. Key German automotive manufacturer Volkswagen AG has estimated to launch more than 2 million electric vehicles with augmented reality head-up display by 2025. Governments across the globe are making conscious efforts to end the production and sales of petrol and diesel vehicles. China is contemplating an end of fossil fuel cars. Paris plans to stop all petrol and diesel vehicles in certain parts of the city by 2030. Norway, the world’s largest electric vehicle market, aims to end sales of fossil fuel vehicles by 2025. Policies such as these are estimated to drive the demand for BEV.
“Passenger cars is the largest vehicle type segment in the automotive HUD market”
Passenger cars are estimated to contribute to the largest share in the automotive HUD market. Passenger car consumers are becoming increasingly aware of in-vehicle safety. Monitoring multiple in-vehicle displays can be a cause of distraction for the driver, triggering potential dangerous situations on the road. Enabled by active and passive systems, a HUD will assist a driver in avoiding crashes. The demand for such advanced technology is expected to increase in both developing and developed countries, such as the US, Germany, UK, China, and Japan, where there is faster adoption of advanced in-vehicle safety technologies.
“North America is the largest and the fastest growing market of the automotive HUD market”
North America is projected to dominate the automotive HUD market during the forecast period. Owing to the large market for premium and luxury cars in the US and the rising consumer demand for active safety systems in mid-segment vehicles, the North America region is the largest market for automotive HUDs. The region is also an early adopter of advanced automotive technologies, with a large share of the market being led by technology-savvy automotive consumers. This is estimated to drive the demand for HUDs in this region at the fastest growth rate.
BREAKDOWN OF PRIMARIES
The study contains insights provided by various industry experts, ranging from equipment suppliers to Tier-1 companies and OEMs. The break-up of the primaries is as follows:
• By Company Type: Tier-1–40%, Tier-2–37%, and OEM–23%
• By Designation: C level–32%, D level–28%, Others–40%
• By Region: North America–25%, Europe–38%, Asia Oceania–25%, RoW–12%
The report provides detailed profiles of the following companies:
Robert Bosch (Germany)
The automotive HUD market has been segmented by HUD technology (conventional and AR HUD), type (combiner and windshield), end-user (economic, mid-segment, and luxury), fuel type (internal combustion engine, battery electric vehicle, and others (hybrid electric vehicle)), vehicle type (passenger cars and commercial vehicles), and region (Asia Oceania, Europe, North America, and Rest of the World). The market has been projected in terms of volume (‘000 units) and value (USD million/billion).
Reasons to Buy the Report:
This report contains various levels of analysis, including industry analysis, company profiles, and competitive leadership analysis, which discuss the basic views on the emerging and high-growth segments of the automotive HUD market, competitive landscape, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.
The report enables new entrants/smaller firms as well as established firms to understand the market better and helps them acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.
The report provides insights with reference to the following points:
Market Development: The report provides comprehensive information about lucrative emerging markets. The report analyzes the automotive HUD market for all vehicle types across regions.
Product Development/Innovation: The report offers detailed insights about R&D activities, upcoming technologies, and new product launches in the automotive HUD market across all regions.
Market Diversification: The report provides detailed information about untapped markets, investments, new products, and recent developments in the automotive HUD market.
Competitive Assessment: The report offers in-depth assessment of strategies, products, and manufacturing capabilities of leading players in the automotive HUD market.
Vendor DIVE Analysis: The report provides company-level mapping of net sales, growth rate of a company’s net sales, overall regional presence, company’s presence/plans in emerging countries, mapping of inorganic and organic developments, manufacturing plants, company’s presence in the OE and aftermarket segments, product offerings (breadth and depth), new product developments in recent years, and R&D expenditure, among others.
Company-wise product and business strategy scorecards: The report offers company level analysis and evaluation of product offering category, including the breadth of offering, product innovation, and market presence (OEM and aftermarket) and company level analysis and evaluation of business strategies, including company’s reach (based on regional presence), revenue growth, infrastructure and clientele, inorganic growth (on the basis of partnerships, collaborations, and acquisitions), and organic growth (on the basis of geographic expansions and new product developments).
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