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Augmented Reality and Virtual Reality Market by Offering (Hardware & Software), Device Type (HMD, HUD, Handheld Device, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), and Geography - Global Forecast to 2023

Augmented Reality and Virtual Reality Market by Offering (Hardware & Software), Device Type (HMD, HUD, Handheld Device, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), and Geography - Global Forecast to 2023

“Increasing demand for AR in healthcare and retail & e-commerce is the major driver for the augmented reality market”
The augmented reality market was valued at USD 11.14 billion in 2018 and is expected to reach USD 60.55 billion by 2023, growing at a CAGR of 40.29% during the forecast period. The increasing demand for AR devices in healthcare, growing demand for AR in retail and e-commerce, and rising investment in the augmented reality market are the major drivers for the augmented reality market. The limited user interface (UI) affecting the navigation performance of AR applications, limited processing power, less storage, and restricted size of the memory card in mobile phones, and varied infrastructure quality of digital network will restrain the growth of AR.

“Increasing use of VR in gaming and entertainment is the major driver for the virtual reality market”
The virtual reality market was valued at USD 7.90 billion in 2018 and is expected to reach USD 34.08 billion by 2023, growing at a CAGR of 33.95% during the forecast period. The high penetration of HMDs in gaming and entertainment, huge investments in the VR market, advancement of technology and digitization, and availability of affordable VR devices are the major drivers of the VR market. The health concerns relating to low resolution and lack of movement and display latency and energy consumption affecting the overall performance of VR devices are the major restraints in the VR market.

“Augmented reality and virtual reality market for the head-mounted displays is expected to grow at a high rate during the forecast period”
The use of HMDs in the enterprises for instructions and training purposes is likely to boost the growth of HMDs in the AR market. AR smart glasses are expected to be mainly used HMDs in the augmented reality market. The major applications for VR HMDs have been gaming and entertainment, and are expected to dominate the market during the forecast period. The head-mounted devices from companies such as Sony, Oculus, HTC, Samsung, Google, TLC Alcatel, and Osterhout Design Group are already in use and have received an overwhelming response from the users.

“Augmented reality market for enterprise application is expected to witness high growth during the forecast period”
Augmented reality is used in enterprises for training personnel, providing information about the industrial facility, remodeling and redesigning, and industrial simulations. The enterprise applications would witness a high growth for HMDs in the near future. The use of HMDs in the manufacturing setups is the major driver for the growth of enterprise application in the augmented reality market.

“Virtual reality market for consumer application is expected to lead the market during the forecast period”
Virtual reality technology is used mainly for consumer applications such as gaming and entertainment. Virtual reality is used in various gaming types such as PC gaming, gaming consoles, Internet games, smartphones, and tablets. In all these game types, virtual reality is used to enhance a user’s gaming experience.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts in the augmented reality and virtual reality industry. The breakup of the profiles of primary participants has been shown below:
• By Company Type: Tier 1 = 36%, Tier 2 = 44%, and Tier 3 = 20%
• By Designation: C-Level Executives = 17%, Directors = 44%, and Others = 39%
• By Region: North America = 35%, Europe = 32%, APAC = 21%, South America = 7%, Middle East & Africa = 5%.

The report also profiles the key players in the augmented reality and virtual reality market. These key players are Sony (Japan), Oculus (US), Samsung (South Korea), Google (US), HTC (Taiwan), PTC (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara, (US), Blippar (UK), Osterhout Design Group (US), Magic Leap (US), Upskill (US), Continental (Germany), Visteon (US), Eon Reality (US), and Vuzix (US).

Research Coverage
This research categorizes the augmented reality and virtual reality market on the basis of technology, device type, offering (hardware & software), application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.

Reasons to Buy the Report
The report would help leaders/new entrants in this market in the following ways:
1. This report segments the augmented reality and virtual reality market comprehensively and provides the closest market size estimation for major industries across various regions.
2. The report would help stakeholders understand the pulse of the market and provide them with the information on drivers, restraints, challenges, and opportunities for the market.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
      • SECONDARY AND PRIMARY RESEARCH
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN & DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • AUGMENTED REALITY MARKET, 2017-2023 (USD BILLION)
    • VIRTUAL REALITY MARKET, 2017-2023 (USD BILLION)
    • VIRTUAL REALITY MARKET IN APAC
    • VIRTUAL REALITY MARKET: DEVELOPED VS. DEVELOPING MARKETS, 2017 AND 2023 (USD BILLION)
    • AUGMENTED REALITY MARKET ANALYSIS, BY COUNTRY (2018-2023)
    • AUGMENTED REALITY MARKET, BY APPLICATION (USD MILLION)
    • VR MARKET, BY DEVICE TYPE
  • MARKET OVERVIEW
    • INTRODUCTION
    • HISTORY AND EVOLUTION OF AR AND VR TECHNOLOGY
    • MARKET DYNAMICS: AR MARKET
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • MARKET DYNAMICS: VR MARKET
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • VALUE CHAIN ANALYSIS
  • AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY TECHNOLOGY
    • INTRODUCTION
    • AUGMENTED REALITY TECHNOLOGY
      • MARKER-BASED AUGMENTED REALITY
      • MARKERLESS AUGMENTED REALITY
    • VIRTUAL REALITY TECHNOLOGY
      • Table VR MARKET, BY TECHNOLOGY, 2015-2023 (USD MILLION)
      • NONIMMERSIVE TECHNOLOGY
        • Table VR MARKET FOR NONIMMERSIVE TECHNOLOGY, BY OFFERING, 2015-2023 (USD MILLION)
      • SEMI-IMMERSIVE AND FULLY IMMERSIVE TECHNOLOGY
        • Table VR MARKET FOR SEMI AND FULLY IMMERSIVE TECHNOLOGIES, BY OFFERING, 2015-2023 (USD MILLION)
  • AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY OFFERING
    • INTRODUCTION
      • Table AR MARKET, BY OFFERING, 2015-2023 (USD MILLION)
      • Table VR MARKET, BY OFFERING, 2015-2023 (USD MILLION)
      • HARDWARE
        • Table AR MARKET, HARDWARE, 2015-2023 (USD MILLION)
        • Table VR MARKET, HARDWARE, 2015-2023 (USD MILLION)
    • SOFTWARE
      • INTRODUCTION
        • Table AR MARKET FOR SOFTWARE, BY APPLICATION, 2015-2023 (USD MILLION)
        • Table VR MARKET FOR SOFTWARE, BY APPLICATION, 2015-2023 (USD MILLION)
      • AR SOFTWARE
      • VR CONTENT CREATION
  • AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY DEVICE TYPE
    • INTRODUCTION
    • AUGMENTED REALITY DEVICES
      • Table AUGMENTED REALITY MARKET, DEVICE TYPE, 2015-2023 (USD MILLION)
      • Table AUGMENTED REALITY MARKET, DEVICE TYPE, 2015-2023 (THOUSAND UNITS)
      • HEAD-MOUNTED DISPLAY
        • Table AUGMENTED REALITY MARKET FOR HMDS, BY APPLICATION, 2015-2023 (USD MILLION)
      • HEAD-UP DISPLAY
        • Table AUGMENTED REALITY HUD MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • HANDHELD DEVICE
        • Table AUGMENTED REALITY MARKET FOR HANDHELD DEVICES, BY APPLICATION, 2015-2023 (USD THOUSAND)
    • VIRTUAL REALITY DEVICES
      • Table VIRTUAL REALITY MARKET, DEVICE TYPE, 2015-2023 (USD MILLION)
      • Table VIRTUAL REALITY MARKET, DEVICE TYPE, 2015-2023, (THOUSAND UNITS)
      • HEAD-MOUNTED DISPLAY
        • Table VIRTUAL REALITY HMD MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • GESTURE-TRACKING DEVICE
        • Table VIRTUAL REALITY MARKET FOR GESTURE-TRACKING DEVICES, BY APPLICATION, 2015-2023 (USD MILLION)
      • PROJECTOR & DISPLAY WALL
        • Table VIRTUAL REALITY MARKET FOR PROJECTORS & DISPLAY WALLS, BY APPLICATION, 2015-2023 (USD MILLION)
  • AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY APPLICATION
    • INTRODUCTION
    • AUGMENTED REALITY APPLICATIONS
      • Table AUGMENTED REALITY MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • CONSUMER
        • Table AUGMENTED REALITY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR CONSUMER APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR CONSUMER APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR CONSUMER APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR CONSUMER APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • COMMERCIAL
        • Table AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • ENTERPRISE
        • Table AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • HEALTHCARE
        • Table AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • AEROSPACE & DEFENSE
        • Table AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS INNORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • ENERGY
        • Table AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • AUTOMOTIVE
        • Table AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • OTHERS
        • Table AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
    • VIRTUAL REALITY APPLICATIONS
      • Table VIRTUAL REALITY MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • CONSUMER
        • Table VIRTUAL REALITY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR CONSUMER APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR CONSUMER APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR CONSUMER APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR CONSUMER APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • COMMERCIAL
        • Table VIRTUAL REALITY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR COMMERCIAL APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR COMMERCIAL APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR COMMERCIAL APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR COMMERCIAL APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • ENTERPRISE
        • Table VIRTUAL REALITY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR ENTERPRISE APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR ENTERPRISE APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR ENTERPRISE APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR ENTERPRISE APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • HEALTHCARE
        • Table VIRTUAL REALITY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR HEALTHCARE APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR HEALTHCARE APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR HEALTHCARE APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR HEALTHCARE APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • AEROSPACE & DEFENSE
        • Table VIRTUAL REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • OTHERS
        • Table VIRTUAL REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR OTHER APPLICATIONS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table VIRTUAL REALITY MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2015-2023 (USD MILLION)
  • AUGMENTED REALITY AND VIRTUAL REALITY MARKET, GEOGRAPHICAL ANALYSIS
    • INTRODUCTION
      • Table AR MARKET, BY REGION, 2015-2023 (USD MILLION)
      • Table VR MARKET, BY REGION, 2015-2023 (USD MILLION)
    • NORTH AMERICA
      • Table AR MARKET IN NORTH AMERICA, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table VR MARKET IN NORTH AMERICA, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table VR MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • Table AR MARKET IN EUROPE, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table VR MARKET IN EUROPE, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR MARKET IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table VR MARKET IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • GERMANY
      • FRANCE
      • UK
      • REST OF EUROPE
    • APAC
      • Table AR MARKET IN APAC, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table VR MARKET IN APAC, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR MARKET IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table VR MARKET IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • CHINA
      • INDIA
      • JAPAN
      • SOUTH KOREA
      • REST OF APAC
    • ROW
      • Table AR MARKET IN ROW, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table VR MARKET IN ROW, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR MARKET IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • Table VR MARKET IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • MIDDLE EAST & AFRICA
      • SOUTH AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • RANKING FOR AUGMENTED REALITY MARKET PLAYERS
      • Table RANKING OF THE TOP 5 PLAYERS IN THE AUGMENTED REALITY MARKET
    • RANKING FOR VIRTUAL REALITY MARKET PLAYERS
      • Table RANKING OF THE TOP 5 PLAYERS IN THE VIRTUAL REALITY MARKET
    • COMPETITIVE SCENARIO
      • PRODUCT LAUNCHES & DEVELOPMENTS
        • Table PRODUCT LAUNCHES & DEVELOPMENTS: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, 2017 & 2018
      • PARTNERSHIPS
        • Table PARTNERSHIPS: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, 2016 & 2017
      • AGREEMENTS, COLLABORATIONS, AND CAPITAL FUNDING
        • Table AGREEMENTS. COLLABORATIONS, AND CAPITAL FUNDING: AUGMENTED REALITY AND VIRTUAL REALITY, 2014-2017
      • ACQUISITIONS AND EXPANSIONS
        • Table ACQUISITIONS AND EXPANSIONS: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, 2014-2017
  • COMPANY PROFILES
    • INTRODUCTION
    • GOOGLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS: GOOGLE
      • MNM VIEW
    • MICROSOFT
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS: MICROSOFT
      • MNM VIEW
    • OCULUS VR (FACEBOOK)
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS: OCULUS VR
      • MNM VIEW
    • SONY
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS: SONY
      • MNM VIEW
    • SAMSUNG ELECTRONICS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS: SAMSUNG
      • MNM VIEW
    • HTC
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS: HTC
      • MNM VIEW
    • PTC
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • WIKITUDE GMBH
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MAGIC LEAP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • OSTERHOUT DESIGN GROUP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • DAQRI
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BLIPPAR
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • UPSKILL
      • BUSINESS OVERVIEW
      • PRODUCT OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CONTINENTAL
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • VISTEON
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • EON REALITY
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • VUZIX
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ZUGARA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • OTHER COMPANIES
      • NAVDY
      • CYBERGLOVE SYSTEMS
      • SENSICS
      • LEAP MOTION
      • SIXENSE ENTERTAINMENT
      • ATHEER
      • MARXENT LABS
      • META
      • INFINITY AUGMENTED REALITY
      • APPLE
      • INTEL
    • KEY INNOVATORS
      • NINTENDO
      • SNAP
      • NIANTIC
      • AUGMENT
      • INGLOBE TECHNOLOGIES
      • PSIOUS
      • MINDMAZE
      • FIRSTHAND TECHNOLOGY
      • WORLDVIZ
      • INDE
      • VIRTUIX
      • SURVIOS
      • MERGE LABS
      • SPACEVR
      • VIRTUALLY LIVE
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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