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Augmented Reality in Retail Market by Offering (Hardware and Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2023

Augmented Reality in Retail Market by Offering (Hardware and Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2023

“Increased online shopping has instilled interest in retailers to adopt AR—major driving factor for augmented reality in retail market”
The augmented reality in retail market is expected to be USD 1,155.8 million in 2018 and is projected to reach USD 7951.2 million by 2023, at a CAGR of 47.1% during the forecast period. Increasing online shopping encourages retailers to adopt AR, rising smartphone penetration, and growing adoption of connected devices are the major factors driving the growth of the augmented reality in retail market. The lack of compatibility, interoperability, privacy, and security concerns associated with the use of AR restrain the growth of the AR in retail market.

“Augmented reality in retail market for head-mounted displays to grow at high rate during forecast period”
With advancements in computing, AR-enabled devices can be used for consumer, commercial, and enterprise applications. In the retail sector, smart glasses are expected to be used on a large scale for the workforce and sales management purposes. Go Instore (UK), a service provider of online video commerce, partnered with retail firms to provide online video support using AR technology. The technology provided by the company helps remote shoppers to connect with the in-store experts in real time. The experts at the store use AR glasses to get the real-time information on the call and address queries or grievances of remote shoppers.

“Augmented reality in retail market for planning and designing application to lead the market during forecast period”
Planning and designing application is used in retail types such as furniture and lighting, automotive interior, and paint. The planning and designing application helps in placing a product virtually at a desired place. Furniture and lighting is the major retail type in the planning and designing application. AR is increasingly being used by furniture retailers to help customers visualize the select products at their desired place. This helps customers to buy furniture and relevant stuff according to their home or office spaces.

“APAC to witness high growth whereas North America to lead the overall AR in Retail market during forecast period”
Growing consumer and commercial markets with increasing investments in countries such as Japan and China would boost the growth of the AR in retail market in APAC. E-commerce is becoming a major area of focus for retailers in APAC, where China is becoming the largest e-commerce market worldwide. In 2018, North America is expected to hold the largest market, with maximum revenue generated from AR in retail applications. The AR in retail market is estimated to grow considerably in the subsequent years in this region. The US homes a few major retail industries across the world, with the apparel industry being the largest; it is 50% larger than the retail industry in China. The 12 major US retailers hold one-third of the market share across the world; this further drives the AR in retail market in North America.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts in the AR industry. The breakup of the profiles of primary participants has been shown below:
By Company Type: Tier 1 = 35%, Tier 2 = 45%, and Tier 3 = 20%
By Designation: C-Level Executives = 35%, Directors = 25%, and Others = 40%
By Region: North America = 45%, Europe = 20%, APAC = 30%, and RoW = 5%

Major players in the augmented reality in retail market are Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), and ViewAR (Austria). The other players profiled in the report include Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Kudan (UK), Total Immersion (France), and INDE (UK). The start-up ecosystem includes Ads Reality (UK), XZIMG (China), VisionStar Information Technology (China), Zappar (UK), and Obsess (US).

Research Coverage
This research categorizes the augmented reality in retail market on the basis of device type, offering (hardware & software), retail type, application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.

Reasons to Buy the Report
The report would help leaders/new entrants in this market in the following ways:
1. This report segments the augmented reality in retail market comprehensively and provides the closest market size estimation for major industries across various regions.
2. The report would help stakeholders understand the pulse of the market and provide them with the information on drivers, restraints, challenges, and opportunities for the market.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
      • SECONDARY AND PRIMARY RESEARCH
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN & DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • AR IN RETAIL MARKET, 2018-2023 (USD BILLION)
    • AR IN RETAIL MARKET IN APAC
    • AR IN RETAIL MARKET: DEVELOPED VS. DEVELOPING MARKETS, 2018 AND 2023 (USD MILLION)
    • APAC EXPECTED TO GROW AT HIGHEST CAGR BETWEEN 2018 AND 2023 IN AR IN RETAIL MARKET
    • AR IN RETAIL MARKET, BY APPLICATION (USD MILLION)
    • AR IN RETAIL MARKET, BY DEVICE TYPE
  • MARKET OVERVIEW
    • INTRODUCTION
    • HISTORY AND EVOLUTION OF AR TECHNOLOGY
    • MARKET DYNAMICS: AR IN RETAIL MARKET
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • VALUE CHAIN ANALYSIS
  • AUGMENTED REALITY IN RETAIL MARKET, BY TECHNOLOGY
    • INTRODUCTION
    • AUGMENTED REALITY TECHNOLOGY
      • MARKER-BASED AUGMENTED REALITY
      • MARKERLESS AUGMENTED REALITY
  • AUGMENTED REALITY IN RETAIL MARKET, BY OFFERING
    • INTRODUCTION
      • Table AR IN RETAIL MARKET, BY OFFERING, 2015-2023 (USD MILLION)
      • HARDWARE
        • Table AR IN RETAIL MARKET, HARDWARE, 2015-2023 (USD MILLION)
    • SOFTWARE & SERVICES
      • INTRODUCTION
      • SOFTWARE DEVELOPMENT KITS AND APPS
      • SERVICES
        • Table AR IN RETAIL MARKET FOR SOFTWARE, BY APPLICATION, 2015-2023 (USD MILLION)
      • AR SOFTWARE FUNCTIONS
  • AUGMENTED REALITY IN RETAIL MARKET, BY DEVICE TYPE
    • INTRODUCTION
    • AUGMENTED REALITY DEVICES
      • Table AR IN RETAIL MARKET, BY DEVICE TYPE, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET, BY DEVICE TYPE, 2015-2023 (THOUSAND UNITS)
      • HEAD-MOUNTED DISPLAYS
        • Table AR IN RETAIL MARKET FOR HMDS, BY APPLICATION, 2015-2023 (USD MILLION)
      • SMART AR MIRRORS
        • Table AR IN RETAIL MARKET FOR SMART AR MIRROR, BY APPLICATION, 2015-2023 (USD MILLION)
      • HANDHELD DEVICES
        • Table AR IN RETAIL MARKET FOR HANDHELD DEVICES, BY APPLICATION, 2015-2023 (USD THOUSAND)
  • AUGMENTED REALITY IN RETAIL MARKET, BY APPLICATION
    • INTRODUCTION
      • Table AR IN RETAIL MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
    • TRY-ON SOLUTIONS
      • Table AR IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
      • Table AR IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY RETAIL TYPE, 2015-2023 (USD MILLION)
    • PLANNING & DESIGNING
      • Table AR IN RETAIL MARKET FOR PLANNING & DESIGNING, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
      • Table AR IN RETAIL MARKET FOR PLANNING & DESIGNING, BY RETAIL TYPE, 2015-2023 (USD MILLION)
    • ADVERTISING & MARKETING
      • Table AR IN RETAIL MARKET FOR ADVERTISING & MARKETING, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
      • Table AR IN RETAIL MARKET FOR ADVERTISING & MARKETING, BY RETAIL TYPE, 2015-2023 (USD MILLION)
    • INFORMATION SYSTEMS
      • Table AR IN RETAIL MARKET FOR INFORMATION SYSTEM, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
      • Table AR IN RETAIL MARKET FOR INFORMATION SYSTEM, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • AUGMENTED REALITY IN RETAIL MARKET, BY RETAIL TYPE
    • INTRODUCTION
      • Table AR IN RETAIL MARKET, BY RETAIL TYPE, 2015-2023 (USD MILLION)
    • FURNITURE & LIGHTING
      • Table AR IN RETAIL MARKET FOR FURNITURE & LIGHTING, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FURNITURE & LIGHTING, BY REGION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
      • USE CASES IN FURNITURE & LIGHTING
    • BEAUTY & COSMETICS
      • Table AR IN RETAIL MARKET FOR BEAUTY & COSMETICS, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR BEAUTY & COSMETICS, BY REGION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
      • USE CASES IN BEAUTY & COSMETICS
    • APPAREL FITTING
      • Table AR IN RETAIL MARKET FOR APPAREL FITTING, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR APPAREL FITTING, BY REGION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR APPAREL FITTING IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR APPAREL FITTING IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR APPAREL FITTING IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR APPAREL FITTING IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
      • USE CASES IN APPAREL FITTING
    • JEWELRY
      • Table AR IN RETAIL MARKET FOR JEWELRY, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR JEWELRY, BY REGION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR JEWELRY IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR JEWELRY IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR JEWELRY IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR JEWELRY IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
      • USE CASES IN JEWELRY
    • GROCERY SHOPPING
      • Table AR IN RETAIL MARKET FOR GROCERY SHOPPING, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR GROCERY SHOPPING, BY REGION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR GROCERY SHOPPING IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR GROCERY SHOPPING IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR GROCERY SHOPPING IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR GROCERY SHOPPING IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
      • USE CASES IN GROCERY SHOPPING
    • FOOTWEAR
      • Table AR IN RETAIL MARKET FOR FOOTWEAR, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FOOTWEAR, BY REGION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FOOTWEAR IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FOOTWEAR IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FOOTWEAR IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR FOOTWEAR IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
      • USE CASES IN FOOTWEAR
    • OTHERS
      • Table AR IN RETAIL MARKET FOR OTHER RETAIL TYPES, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR OTHER RETAIL TYPES, BY REGION, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
      • USE CASES IN OTHER RETAIL TYPES
  • AUGMENTED REALITY IN RETAIL MARKET, GEOGRAPHICAL ANALYSIS
    • INTRODUCTION
      • Table AR IN RETAIL MARKET, BY REGION, 2015-2023 (USD MILLION)
    • NORTH AMERICA
      • Table AR IN RETAIL MARKET IN NORTH AMERICA, BY RETAIL TYPE, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • US
      • CANADA & MEXICO
    • EUROPE
      • Table AR IN RETAIL MARKET IN EUROPE, BY RETAIL TYPE, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • GERMANY
      • FRANCE
      • UK
      • REST OF EUROPE
    • APAC
      • Table AR IN RETAIL MARKET IN APAC, BY RETAIL TYPE, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • REST OF APAC
    • ROW
      • Table AR IN RETAIL MARKET IN ROW, BY RETAIL TYPE, 2015-2023 (USD MILLION)
      • Table AR IN RETAIL MARKET IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
      • MIDDLE EAST & AFRICA
      • SOUTH AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • RANKING FOR AR IN RETAIL MARKET PLAYERS
      • Table RANKING OF TOP 5 PLAYERS IN AR IN RETAIL MARKET
      • PRODUCT LAUNCHES & DEVELOPMENTS
        • Table PRODUCT LAUNCHES & DEVELOPMENTS: AR IN RETAIL MARKET, 2017
      • PARTNERSHIPS
        • Table PARTNERSHIPS: AR IN RETAIL MARKET, 2017-2018
      • AGREEMENTS, COLLABORATIONS, &CAPITAL FUNDING
        • Table AGREEMENTS. COLLABORATIONS, &CAPITAL FUNDING: AR IN RETAIL, 2016-2018
      • ACQUISITIONS & EXPANSIONS
        • Table ACQUISITIONS & EXPANSIONS: AR IN RETAIL MARKET, 2015-2017
  • COMPANY PROFILES
    • INTRODUCTION
    • KEY PLAYERS
      • PTC
      • GOOGLE
      • MICROSOFT
      • APPLE
      • WIKITUDE
      • BLIPPAR
      • ZUGARA
      • MARXENT LABS
      • AUGMENT
      • VIEWAR
    • OTHER IMPORTANT PLAYERS
      • HOLITION
      • GRAVITY JACK
      • IKEA
      • SEPHORA
      • AMAZON
      • IMAGINATE TECHNOLOGIES
      • KUDAN
      • TOTAL IMMERSION
      • INDE
    • START-UP ECOSYSTEM
      • ADS REALITY
      • XZIMG
      • VISIONSTAR INFORMATION TECHNOLOGY (SHANGHAI) (EASYAR)
      • ZAPPAR
      • OBSESS
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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