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Artificial Intelligence in Marketing Market by Offering (Hardware, Software, Services), Technology (Machine Learning, Context-Aware Computing, NLP, Computer Vision), Deployment Type, Application, End-User Industry, and Geography - Global Forecast to 2025

Artificial Intelligence in Marketing Market by Offering (Hardware, Software, Services), Technology (Machine Learning, Context-Aware Computing, NLP, Computer Vision), Deployment Type, Application, End-User Industry, and Geography - Global Forecast to 2025

Artificial intelligence (AI) in marketing market to grow at a CAGR of 29.79% between 2018 and 2025
The AI in marketing market is expected to be valued at USD 6.46 billion in 2018 and is likely to reach USD 40.09 billion by 2025, at a CAGR of 29.79% during the forecast period. Factors such as the growing adoption of customer-centric marketing strategies, increased use of social media for advertising, and increase in demand for virtual assistants are contributing to the growth of the AI in marketing market. For developing, managing, and implementing AI systems, companies require a workforce with certain skill sets. The limited number of AI experts is a major restraint for this market.

Search advertising to hold largest share of AI in marketing market in 2018
Search advertising applications are more sophisticated and deliver near-exact results to the search query. Improved algorithms, which now go beyond keyword matching, are fundamentally driving the growth of search advertising in small and medium-sized enterprises. Moreover, improved software to detect misspellings is further supplementing the growth of AI in search advertising. AI-enabled voice search is also among the fastest-growing applications. Improvements in natural language processing techniques are driving the growth of voice search.

Market for machine learning to grow at highest CAGR between 2018 and 2025
Machine learning holds a major share of the AI in marketing market. This is attributed to enormous availability of data, also called big data, and increasing adoption of ML by enterprises and federal agencies to gain useful insights. Machine learning’s ability to collect and handle big data, along with its increased ability to perform previously impossible calculations, is fueling the growth of the market for machine learning.

AI in marketing market in APAC to grow at highest CAGR between 2018 and 2025
China, Japan, South Korea, and India are among the major countries driving the AI in marketing market in APAC. The increasing adoption of deep learning and NLP technologies in finance, agriculture, marketing, and law applications is also driving the market in this region. Growing e-commerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries. Marketers are now looking for more sophisticated and state-of-the-art marketing solutions for large and ever-growing consumer base. This has resulted in the adoption of AI-enabled solutions for marketing in this region.

North America is expected to be a major contributor to the growth of the AI in marketing market in 2018. The top countries contributing to the AI in marketing market in North America include the US and Canada. The reason for the dominance of these countries is their well-established economies, which allows investments in new technologies to add more value to AI-based solutions.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with people holding key positions across regions. The breakup of the profiles of primary participants has been given below.

• By Company Type: Tier 1—25%, Tier 2—30%, and Tier 3—45%
• By Designation: C-Level Executives—45%, Managers—35%, and Others (Sales, Marketing, and Product Managers)—20%
• By Region: North America—50%, Europe—30%, APAC—10%, and RoW—10%

Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce (US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

Research Coverage
The AI in marketing market has been segmented on the basis of offerings, deployment types, applications, technologies, end-user industries, and regions. The market has been segmented on the basis of offerings into hardware, software, and services. The market, based on deployment types, has been segmented into cloud and on premises. On the basis of technologies, the market has been segmented into machine learning, context-aware computing, natural language processing, and computer vision. The market has been segmented on the basis of applications into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, and analytics platform, among others. The market has been segmented on the basis of end-user industries into BFSI, retail, consumer goods, media & entertainment, enterprise, and others (healthcare, manufacturing, education, and automotive).

Reasons to Buy the Report
1. This report segments the AI in marketing market comprehensively and provides the closest approximation of the size of the overall market and its subsegments for various applications across regions.
2. The report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities pertaining to the market.


  • INTRODUCTION
    • STUDY OBJECTIVES
    • DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THIS STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN & DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN AI IN MARKETING MARKET
    • AI IN MARKETING MARKET, BY OFFERING
    • AI IN MARKETING MARKET, BY DEPLOYMENT TYPE
    • AI IN MARKETING MARKET, BY TECHNOLOGY
    • AI IN MARKETING MARKET, BY APPLICATION AND REGION
    • AI IN MARKETING MARKET, BY END-USER INDUSTRY
    • AI IN MARKETING MARKET, BY COUNTRY
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • USE CASES
      • REDBALLOON USED ALBERT TECHNOLOGIES PLATFORM TO REDUCE CUSTOMER ACQUISITION COST
      • LINCOLN MOTOR COMPANY USED OCULUS360 AI-DRIVEN CONSUMER INSIGHTS PLATFORM
      • ABUV MEDIA USED SENTIENT ASCEND FOR WIDGET CREATION
      • GARMIN USED GUMGUM AI TECHNOLOGY TO INCREASE CUSTOMER AWARENESS OF VÍVOSMART 3 SMART ACTIVITY TRACKER
      • CARREFOUR USED APPIER AI TO GROW ONLINE STORE PURCHASES
  • ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY OFFERING
    • INTRODUCTION
      • Table AI IN MARKETING MARKET, BY OFFERING, 2015–2025 (USD MILLION)
    • SOFTWARE
      • Table AI IN MARKETING MARKET, BY SOFTWARE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET FOR SOFTWARE, BY AI PLATFORM, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET FOR SOFTWARE, BY REGION, 2015–2025 (USD MILLION)
      • AI SOLUTIONS
      • AI PLATFORMS
    • HARDWARE
      • Table AI IN MARKETING MARKET, BY HARDWARE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET FOR HARDWARE, BY PROCESSOR, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET FOR HARDWARE, BY REGION, 2015–2025 (USD MILLION)
      • PROCESSOR
      • STORAGE
      • NETWORK
    • SERVICES
      • Table AI IN MARKETING MARKET, BY SERVICE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET FOR SERVICES, BY REGION, 2015–2025 (USD MILLION)
      • DEPLOYMENT & INTEGRATION
      • SUPPORT & MAINTENANCE
  • ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table AI IN MARKETING MARKET, BY DEPLOYMENT TYPE, 2015–2025 (USD MILLION)
    • CLOUD
      • Table AI IN MARKETING MARKET FOR CLOUD DEPLOYMENT, BY REGION, 2015–2025 (USD MILLION)
    • ON PREMISES
      • Table AI IN MARKETING MARKET FOR ON-PREMISE DEPLOYMENT, BY REGION, 2015–2025 (USD MILLION)
  • ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY TECHNOLOGY
    • INTRODUCTION
      • Table AI IN MARKETING MARKET, BY TECHNOLOGY, 2015–2025 (USD MILLION)
    • MACHINE LEARNING
      • Table AI IN MARKETING MARKET FOR MACHINE LEARNING, BY TYPE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET FOR MACHINE LEARNING, BY REGION, 2015–2025 (USD MILLION)
      • DEEP LEARNING
      • SUPERVISED LEARNING
      • UNSUPERVISED LEARNING
      • REINFORCEMENT LEARNING
      • SEMI-SUPERVISED LEARNING
    • NATURAL LANGUAGE PROCESSING (NLP)
      • Table AI IN MARKETING MARKET FOR NLP, BY TYPE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET FOR NLP, BY REGION, 2015–2025 (USD MILLION)
    • CONTEXT-AWARE COMPUTING
      • Table AI IN MARKETING MARKET FOR CONTEXT-AWARE COMPUTING, BY TYPE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET FOR CONTEXT-AWARE COMPUTING, BY REGION, 2015–2025 (USD MILLION)
    • COMPUTER VISION
      • Table AI IN MARKETING MARKET FOR COMPUTER VISION, BY REGION, 2015–2025 (USD MILLION)
  • ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY APPLICATION
    • INTRODUCTION
      • Table AI IN MARKETING MARKET, BY APPLICATION, 2015–2025 (USD MILLION)
    • SEARCH ADVERTISING
      • Table AI IN MARKETING MARKET FOR SEARCH ADVERTISING, BY REGION, 2015–2025 (USD MILLION)
    • SOCIAL MEDIA ADVERTISING
      • Table AI IN MARKETING MARKET FOR SOCIAL MEDIA ADVERTISING, BY REGION, 2015–2025 (USD MILLION)
    • DYNAMIC PRICING
      • Table AI IN MARKETING MARKET FOR DYNAMIC PRICING, BY REGION, 2015–2025 (USD MILLION)
    • VIRTUAL ASSISTANT
      • Table AI IN MARKETING MARKET FOR VIRTUAL ASSISTANT, BY REGION, 2015–2025 (USD MILLION)
    • CONTENT CURATION
      • Table AI IN MARKETING MARKET FOR CONTENT CURATION, BY REGION, 2015–2025 (USD MILLION)
    • SALES & MARKETING AUTOMATION
      • Table AI IN MARKETING MARKET FOR SALES & MARKETING AUTOMATION, BY REGION, 2015–2025 (USD MILLION)
    • ANALYTICS PLATFORM
      • Table AI IN MARKETING MARKET FOR ANALYTICS PLATFORM, BY REGION, 2015–2025 (USD MILLION)
    • OTHERS
      • Table AI IN MARKETING MARKET FOR OTHERS, BY REGION, 2015–2025 (USD MILLION)
  • ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY END-USER INDUSTRY
    • INTRODUCTION
      • Table AI IN MARKETING MARKET, BY END-USER INDUSTRY, 2015–2025 (USD MILLION)
    • ENTERPRISE
      • Table AI IN MARKETING MARKET FOR ENTERPRISE, BY REGION, 2015–2025 (USD MILLION)
    • BFSI
      • Table AI IN MARKETING MARKET FOR BFSI, BY REGION, 2015–2025 (USD MILLION)
    • RETAIL
      • Table AI IN MARKETING MARKET FOR RETAIL, BY REGION, 2015–2025 (USD MILLION)
    • CONSUMER GOODS
      • Table AI IN MARKETING MARKET FOR CONSUMER GOODS, BY REGION, 2015–2025 (USD MILLION)
    • MEDIA & ADVERTISING
      • Table AI IN MARKETING MARKET FOR MEDIA & ADVERTISING, BY REGION, 2015–2025 (USD MILLION)
    • OTHERS
      • Table AI IN MARKETING MARKET FOR OTHERS, BY REGION, 2015–2025 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table AI IN MARKETING MARKET, BY REGION, 2015–2025 (USD MILLION)
    • NORTH AMERICA
      • Table AI IN MARKETING MARKET IN NORTH AMERICA, BY COUNTRY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN NORTH AMERICA, BY APPLICATION, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN NORTH AMERICA, BY DEPLOYMENT TYPE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN NORTH AMERICA, BY END-USER INDUSTRY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN NORTH AMERICA, BY OFFERING, 2015–2025 (USD MILLION)
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • Table AI IN MARKETING MARKET IN EUROPE, BY COUNTRY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN EUROPE, BY APPLICATION, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN EUROPE, BY DEPLOYMENT TYPE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN EUROPE, BY END-USER INDUSTRY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN EUROPE, BY TECHNOLOGY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN EUROPE, BY OFFERING, 2015–2025 (USD MILLION)
      • UK
      • GERMANY
      • FRANCE
      • ITALY
      • SPAIN
      • REST OF EUROPE (ROE)
    • ASIA PACIFIC
      • Table AI IN MARKETING MARKET IN APAC, BY COUNTRY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN APAC, BY APPLICATION, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN APAC, BY DEPLOYMENT TYPE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN APAC, BY END-USER INDUSTRY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN APAC, BY TECHNOLOGY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN APAC, BY OFFERING, 2015–2025 (USD MILLION)
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • INDIA
      • REST OF APAC (ROAPAC)
    • REST OF THE WORLD (ROW)
      • Table AI IN MARKETING MARKET IN ROW, BY REGION, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN ROW, BY APPLICATION, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN ROW, BY DEPLOYMENT TYPE, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN ROW, BY END-USER INDUSTRY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN ROW, BY TECHNOLOGY, 2015–2025 (USD MILLION)
      • Table AI IN MARKETING MARKET IN ROW, BY OFFERING, 2015–2025 (USD MILLION)
      • MIDDLE EAST AND AFRICA (MEA)
      • SOUTH AMERICA
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET RANKING ANALYSIS
      • Table TOP 5 PLAYERS IN AI IN MARKETING MARKET FOR HARDWARE (2017)
      • Table TOP 5 PLAYERS IN AI IN MARKETING MARKET FOR SOLUTIONS (2017)
    • COMPETITIVE SCENARIO
      • PRODUCT LAUNCHES
        • Table PRODUCT LAUNCHES, 2017
      • PARTNERSHIPS AND COLLABORATIONS
        • Table PARTNERSHIPS & COLLABORATIONS, 2017
      • ACQUISITIONS
        • Table ACQUISITIONS, 2016–2017
      • EXPANSIONS
        • Table EXPANSIONS, 2017
  • COMPANY PROFILES
    • KEY PLAYERS
      • NVIDIA
      • INTEL
      • XILINX
      • SAMSUNG ELECTRONICS
      • MICRON
      • IBM
      • ALPHABET
      • MICROSOFT
      • FACEBOOK
      • AMAZON
      • SALESFORCE
      • BAIDU
      • SENTIENT TECHNOLOGIES
      • ALBERT TECHNOLOGIES
      • OCULUS360
    • OTHER KEY COMPANIES
      • TWITTER
      • ORACLE
      • INSIDESALES
      • PERSADO
      • MARIANA
      • DRAWBRIDGE
      • NARRATIVE SCIENCE
      • APPIER
      • GUMGUM
      • ZENSED
  • APPENDIX
    • INSIGHTS FROM INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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