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Africa Mobile Money Market by Transaction mode (NFC/Smart Cards, Direct Mobile Billing, Mobile Web/WAP Payments, SMS, STK/USSD, and others), by Nature of Payment, by Location, by Type of Purchase, and by Country - Forecast to 2020

Africa Mobile Money Market by Transaction mode (NFC/Smart Cards, Direct Mobile Billing, Mobile Web/WAP Payments, SMS, STK/USSD, and others), by Nature of Payment, by Location, by Type of Purchase, and by Country - Forecast to 2020

Mobile money service facilitates users to perform secured mobile payments and transfers over their mobile phones. Moreover, this service helps users to send and receive remittances, pay bills, make airtime transfers, receive and send money to near and remote locations, and enable movie or travel ticket purchases, among various others. Further, the simplicity, flexibility, convenience, and security provided by the mobile money services and mobile wallets over the traditional money payment and transfer techniques are encouraging the users to consider mobile money services. Thus, these benefits of mobile money services have comprehensively enhanced the perspectives of the users with regards to mobile money transactions and payments.

Increased penetration of mobile devices, rise in interoperability, and creation of new revenue stream for the stakeholders are some of the key factors driving the adoption of mobile money services in Africa. On the other hand, security concerns and insufficient knowledge about mobile money services are the restraining factors hindering the growth of the Africa mobile money market. Considering this, the report further helps to identify the latest patterns and trends intensifying the progression in the mobile money market across African countries.

The mobile money service is fast gaining momentum in the African market. This has in turn benefited the stakeholders, which include Mobile Network Operators (MNOs) and financial institutes such as banks, payment platform providers, and payment agents to leverage and expand their provisions in this market. Considering this, the mobile money services has also been chiefly accountable for increasing the average revenues for these stakeholders in the mobile money ecosystem.

Kenya, Uganda, and Tanzania have the highest adoption and usage market of mobile money. Mozambique, Malawi, and Madagascar are gradually considering these mobile money services and in turn offer a lot of opportunities for the vendors in the Africa mobile money market.

The report will help the market leaders/new entrants in the Africa mobile money market in the following ways:
1. This report segments the market of Africa mobile money into transaction modes and types of purchases covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across location types and nature of payments in all the major countries.

2. This report will help African mobile money service providers better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including mergers and acquisitions and venture capital funding. Besides this, there are company profiles of the eleven major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.

3. The report helps the suppliers understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
    • SECONDARY DATA
      • KEY DATA FROM SECONDARY SOURCES
    • PRIMARY DATA
      • KEY INDUSTRY INSIGHTS
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
      • ASSUMPTIONS
        • Table AFRICA MOBILE MONEY MARKET: ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table AFRICA MOBILE MONEY MARKET SIZE AND GROWTH RATE, 2015-2020 ($MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN AFRICA MOBILE MONEY MARKET
    • AFRICA MOBILE MONEY MARKET: TRANSACTION MODES
    • AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2015
    • AFRICA MOBILE MONEY MARKET (2020)
    • PRODUCT GROWTH MATRIX, 2015
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION
    • MARKET SEGMENTATION
      • AFRICA MOBILE MONEY MARKET, BY TRANSACTION MODE
      • AFRICA MOBILE MONEY MARKET, BY NATURE OF PAYMENT
      • AFRICA MOBILE MONEY MARKET, BY LOCATION
      • AFRICA MOBILE MONEY MARKET, BY TYPE OF PURCHASE
      • AFRICA MOBILE MONEY MARKET, BY COUNTRY
    • MARKET DYNAMICS
      • DRIVERS
        • Table DRIVERS: IMPACT ANALYSIS
      • RESTRAINTS
        • Table RESTRAINTS: IMPACT ANALYSIS
      • OPPORTUNITIES
        • Table OPPORTUNITIES: IMPACT ANALYSIS
      • CHALLENGES
        • Table CHALLENGES: IMPACT ANALYSIS
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS FUNCTIONAL APPLICATION OF MOBILE MONEY
    • STRATEGIC BENCHMARKING
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT FROM NEW ENTRANTS
      • THREAT FROM SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • MOBILE MONEY TECHNOLOGIES AND REGULATORY TRENDS
      • TECHNOLOGIES AND PLATFORMS
      • CURRENT REGULATIONS AND STRATEGIC INITIATIVES
    • MOBILE MONEY SERVICE PROVIDER BUSINESS MODELS
      • OPERATOR-CENTRIC MODEL
      • BANK-CENTRIC MODEL
      • COLLABORATION MODEL
  • AFRICA MOBILE MONEY MARKET ANALYSIS, BY SEGMENT
    • INTRODUCTION
    • AFRICA MOBILE MONEY MARKET ANALYSIS, BY TRANSACTION MODE
      • INTRODUCTION
        • Table AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • NFC/SMART CARDS
        • Table NFC/SMART CARDS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • DIRECT MOBILE BILLING
        • Table DIRECT MOBILE BILLING: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • MOBILE WEB/WAP PAYMENTS
        • Table MOBILE WEB/WAP PAYMENTS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013 - 2020 ($MILLION)
      • SHORT MESSAGE SERVICE (SMS)
        • Table SMS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • STK/USSD
        • Table STK/USSD: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • OTHERS
        • Table OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
    • AFRICA MOBILE MONEY MARKET ANALYSIS, BY NATURE OF PAYMENT
      • INTRODUCTION
        • Table AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • PERSON-TO-PERSON
        • Table PERSON-TO-PERSON: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • PERSON-TO-BUSINESS
        • Table PERSON-TO-BUSINESS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • BUSINESS-TO-PERSON
        • Table BUSINESS-TO-PERSON: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013--2020 ($MILLION)
      • BUSINESS-TO-BUSINESS
        • Table BUSINESS-TO-BUSINESS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
    • MOBILE MONEY MARKET ANALYSIS, BY LOCATION
      • INTRODUCTION
        • Table AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • REMOTE PAYMENTS
        • Table REMOTE PAYMENTS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • PROXIMITY PAYMENTS
        • Table PROXIMITY PAYMENTS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
    • AFRICA MOBILE MONEY MARKET ANALYSIS, BY TYPE OF PURCHASE
      • INTRODUCTION
        • Table AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
      • AIRTIME TRANSFER AND TOP-UPS
        • Table AIRTIME TRANSFER AND TOP-UPS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • MONEY TRANSFERS AND PAYMENTS
        • Table MONEY TRANSFERS AND PAYMENTS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • MERCHANDISE AND COUPONS
        • Table MERCHANDISE AND COUPONS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • TRAVEL AND TICKETING
        • Table TRAVEL AND TICKETING: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
      • DIGITAL PRODUCTS
        • Table DIGITAL PRODUCTS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table AFRICA MOBILE MONEY, BY COUNTRY, 2013-2020 ($MILLION)
    • SOUTH AFRICA
      • Table SOUTH AFRICA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table SOUTH AFRICA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table SOUTH AFRICA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table SOUTH AFRICA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • KENYA
      • Table KENYA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table KENYA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table KENYA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table KENYA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • ZAMBIA
      • Table ZAMBIA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013 - 2020 ($MILLION)
      • Table ZAMBIA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table ZAMBIA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table ZAMBIA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • ZIMBABWE
      • Table ZIMBABWE: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013--2020 ($MILLION)
      • Table ZIMBABWE: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table ZIMBABWE: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table ZIMBABWE: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • TANZANIA
      • Table TANZANIA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table TANZANIA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table TANZANIA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table TANZANIA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • UGANDA
      • Table UGANDA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table UGANDA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table UGANDA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table UGANDA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • ANGOLA
      • Table ANGOLA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table ANGOLA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table ANGOLA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table ANGOLA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • MADAGASCAR
      • Table MADAGASCAR: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table MADAGASCAR: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table MADAGASCAR: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table MADAGASCAR: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • NAMIBIA
      • Table NAMIBIA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table NAMIBIA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table NAMIBIA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table NAMIBIA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • DEMOCRATIC REPUBLIC OF THE CONGO (DRC)
      • Table DRC: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table DRC: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table DRC: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table DRC: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • MAURITIUS
      • Table MAURITIUS: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table MAURITIUS: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table MAURITIUS: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table MAURITIUS: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • MALAWI
      • Table MALAWI: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table MALAWI: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table MALAWI: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table MALAWI: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
    • MOZAMBIQUE
      • Table MOZAMBIQUE: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE 2013-2020 ($MILLION)
      • Table MOZAMBIQUE: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table MOZAMBIQUE: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013-2020 ($MILLION)
      • Table MOZAMBIQUE: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013 - 2020 ($MILLION)
    • OTHERS
      • Table OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013-2020 ($MILLION)
      • Table OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013-2020 ($MILLION)
      • Table OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013 - 2020 ($MILLION)
      • Table OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013-2020 ($MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION & TRENDS
      • AGREEMENTS, PARTNERSHIPS, &JOINT VENTURES
        • Table AGREEMENTS, PARTNERSHIPS, &JOINT VENTURES, 2012-2015
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012-2015
      • MERGERS & ACQUISITIONS
        • Table MERGERS & ACQUISITIONS, 2012-2015
  • COMPANY PROFILES
    • AIRTEL
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORANGE S.A.
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MOBILE TELEPHONE NETWORKS (MTN)
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • VODACOM
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAFARICOM LIMITED
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ECONET WIRELESS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TIGO (MILLICOM)
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ZANTEL
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MCEL - MOZAMBIQUE MOBILE
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • UNITEL
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • MNM VIEW
    • MOVITEL
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • MNM VIEW
  • APPENDIX
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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