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Television Advertising Market Research Reports & Industry Analysis



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Television Advertising Industry Research & Market Reports

  • Advertising and the second screen

    ...status as top mass medium. It compares the way ad revenue is progressing for both TV and the Internet, and looks at the rapid changes in TV viewers' behaviour. The report examines whether live TV ... Read More

  • Plunkett's Advertising & Branding Industry Trends & Statistics 2015: A Summary of Plunkett's Advertising & Branding Industry Almanac 2015

    ...47 Statistical Tables Provided: 10 Geographic Focus: Global A condensed market research report excerpted from Plunkett’s Advertising & Branding Industry Almanac 2015, including forecasts and market estimates, technologies analysis and vital statistical tables. You will ... Read More

  • Cross-Platform Advertising

    ...estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The ... Read More

  • The 2016 Report on Television Advertising: World Market Segmentation by City

    ...a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting ... Read More

  • Global Digital Media - Advertising and Marketing in the Digital Age

    ...performance of the traditional advertising market is under constant pressure. Data analytics is exposing the weakness of these traditional advertising business models and, like all of the other sectors affected by the digital economy, this ... Read More

  • The 2016-2021 World Outlook for Television Advertising

    ...potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly ... Read More

  • Advertising – Market Sizes in Russia (2014)

    ...below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in Russia ... Read More

  • TV Advertising Forecasts

    ...new report from Digital TV Research. TV ad spend is expected to grow by 4.0% in 2014 for the 55 countries covered; better than the 2.2% recorded in 2013. Simon Murray, author of the TV ... Read More

  • TV Formats in Europe

    ...100 formats was $2,931 million in 2013 for 84 European channels across the 16 territories and 21 distributors, according to the TV Formats in Europe report. The 2013 figure was 3.3% down on the 2012 ... Read More

  • Consumer Marketing 2014-2015

    ...2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for ... Read More

  • Marketing to Baby Boomers - US - January 2014

    ...might not want to admit they are influenced by something so prosaic as direct marketing and TV ads), but if products don’t deliver on their promise or perform as expected, Boomers will not hesitate to ... Read More

  • Global Digital Media - Advertising and Marketing in the Digital Age

    ...advertising spending. In 2014 the advertising sector is focused on the future opportunities offered by multi-screen developments. In other words, a cross-marketing approach involving multiple devices including TV, touchscreen tablets, computers, laptops, mobile phones etc. ... Read More

  • Hispanic Attitudes toward Advertising - US - October 2013

    ...will likely experience some tension between coming of age in American society and growing accustomed to the American way of life while concurrently wanting to hold on to their Hispanic traditions and beliefs.” – Susan ... Read More

  • Global TV and OTT Video Advertising - 6th Edition

    ...pass the US$200 billion mark in 2018 and, in the same year, the UK will be overtaken as Europe’s biggest advertising market. In this research, Informa provides historic data and forecasts for the huge television ... Read More

  • The 2013-2018 Outlook for Infomercials in the United States

    ...dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United ... Read More

  • The 2013-2018 World Outlook for Infomercials

    ...earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More

  • The 2013-2018 Outlook for Infomercials in Greater China

    ...- Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) ... Read More

  • The 2013-2018 Outlook for Television Advertising in the United States

    ...across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader ... Read More

  • The 2011-2016 World Outlook for Television Advertising

    ...question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More

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