Email: using it to stay in touch with weight loss patients
Your website: key features, how it can work for you, best practices for e-commerce
Waiting room brochures (also see samples in Appendix)
Local newspaper ads, costs, using social media, referrals from other healthcare pros
Marketing & Advertising Consultants experienced in the weight loss market
Sample Collaborative Practice Agreement for Nurse Practitioners
Table: State by state scope of practice rules for nurse practitioners
Design samples of fliers describing your program, for your waiting room
Why diet companies fail or lose their way– case studies (LA Weight Loss, Weight Watchers)
Case studies of successful medical weight loss organizations (Lindora, HMR – Health Management Resources, NutriSystem, Johns Hopkins)
Diversification: in-person and virtual/phone services, different plans for different budgets
Creating meal plans: using a Registered Dietitian, DASH Diet, other options
Using multiple plans, the importance of customization
In-depth description of how the DASH program works, calorie levels, foods not allowed, Menus, tips, lifestyle changes, typical daily menu (tables)
Using prescription diet drugs: safe drugs to use, problems with previous diet drugs, discussions Of: Phentermine, Xenical, Qsymia, Belviq, Alli, Saxenda, others
Form: Patient Informed consent for Appetite Suppressants and Participation in a Weight Management Program
Using dietary supplements: limitations, legal experts to consider, customer attitudes toward Them, why use is a dual-edged sword, pricing, restrictions on claims, attorney specialists
Using meal replacements (shakes & bars): why they are popular and safe, your private label brand, vendors who can make them for you, calorie counts and sugar levels, the use of soy, the convenience factor, ingredients, high protein/high fiber
Other companies using meal replacements (multi-level marketers, VLCD vendors, retail brands
Complementary, optional services to offer (hormone tests, etc.)
Viewing your program as a complement to bariatric surgery patients (pre- and post-surgery), the growth of bariatric surgery, patient demographics, insurance coverage, demand, ACA coverage, ASMBS/other obesity societies Establishing your brand: why it’s important, actions and techniques, goals
Reference Directory of diet industry sources
Appendix: Dietary Supplements certification, regulation, and future outlook
How To Start A Medical Weight Loss Program Description
This is Simply The Most Detailed Blueprint Ever Written For Running A Successful Medical Weight Loss Program, For: Investors, MDs, Nurses, RDs and Physicians’ Assistants.
Many people, including medical professionals, want to get into the $65 billion U.S. weight loss business. But how? Do you simply buy a franchise for $150K-$400K? A license? Start your own program from scratch? How much will it cost, and which ventures will be most likely to succeed? How can you avoid the mistakes others in this business have made? Do you have the qualities and background to make it in weight loss?
This groundbreaking new guide by Marketdata covers it all, from soup to nuts.
Written in an easy to read style, with commentary by the nation’s leading 27-year weight loss market analyst and consultant, John LaRosa. Comes complete with administrative forms, contracts, sample meal plans, sample ads and brochures, referrals to ad agencies and consultants with extensive weight loss company experience, and more.
This practical Guide cover these topics, in detail:
Do You Have What It Takes To Survive In This Business?
Reality Check for MDs, Success Criteria
Diet Market Outlook & Competition
Pricing and patient financing
ACA’s Preventative Care Benefit Opportunities
What Dieters Want today
Existing Medical Franchises & Other Models – company descriptions, costs
Retail Clinic Set-up & Layout
Staff Recruitment & Salaries
Operations, Expected Revenues & Profits
Bookkeeping, IT requirements and consultants
Marketing Methods to use, costs
Weight loss Counselor’s Role & Quality, salaries
Case Studies of Successful Medical Weight Loss Chains
Creating Meal Plans (28-day plan provided)
The Private Labeling of Meal Replacements
Using Prescription Obesity Drugs and Supplements
Strategy of Diversification
Building your brand.