The U.S. Market for Self-improvement Products & Services
Simply the most comprehensive business analysis that exists of the self-improvement market. This Marketdata study examines the $9-10 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, audiobooks, infomercials, motivational speakers, public seminars, workshops, retreats, webinars, holistic institutes, personal coaching, websites, apps, Internet courses, training organizations and more. Nature of the business and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, and general motivational.
The study analyzes market segments/industry structure, the market’s $ size/growth (2003-2022 forecast), latest trends, latest survey findings of trade associations, the shift to Internet delivery of content, customer demographics, in-depth profiles of 60 top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Suze Orman, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), top 100 infomercials list, 2016 status reports of the U.S. weight loss market, and more.
New For This Edition:
* Demographic analysis of Millennial vs. Baby Boomer customers
* New guru/speaker profiles: Oprah Winfrey, Joel Osteen, Tim Ferriss, Jay McGraw, Ekhart Tolle, Danielle LaPorte, Lewis Howes, Paul McKenna, Mel Robbins, John Maxwell, Mastin Kipp.
* 2017 & 2022 forecasts
* Analysis of the self-improvement apps market.
Contains a 110-page chapter profiling the activities/specialties/speaking fees and revenues of the top motivational speakers, with a ranking of the top 101. 66 in-depth competitor profiles: Gaia, Nightingale-Conant, Hay House, Peak Potentials, Landmark Education, Skillpath, National Seminars Group, Fred Pryor/Career-Track, Selfgrowth.com, Success Magazine, Beliefnet.com, Toastmasters, Dale Carnegie Associates, Franklin-Covey, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Intl. Coach Federation, Electronic Retailing Assn., Response Magazine, ICF Global Consumer Awareness Study, and more.