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The Market For Self-Improvement Products & Services

The Market For Self-Improvement Products & Services

Simply the most comprehensive business analysis that exists of the self-improvement market. This Marketdata study examines the $9.6 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, audiobooks, infomercials, motivational speakers, public seminars, workshops, retreats, webinars, 16 holistic institutes, personal coaching, websites, Internet courses, training organizations and more. Nature of the business and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, and general motivational.

The study analyzes market segments/structure, the market’s $ size/growth (2003-2018 forecast), the shift to Internet delivery of content, customer demographics, in-depth profiles of 40 top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Suze Orman, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), top 100 infomercials for 2009-2013, 2015 status reports of the U.S. weight loss market, and more. New chapter covering Internet money-making “mastery” courses/“academies”/programs. Interviews with market leaders.

Contains a 110-page chapter profiling the activities/specialties/speaking fees and revenues of the top motivational speakers, with a ranking of the top 101. 56 in-depth competitor profiles: Gaiam, Nightingale-Conant, Hay House, Peak Potentials, Landmark Education, Skillpath, National Seminars Group, Fred Pryor/Career-Track, Selfgrowth.com, Success Magazine, Beliefnet.com, Toastmasters, Dale Carnegie Associates, Franklin-Covey, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Intl. Coach Federation, Electronic Retailing Assn., Response Magazine, 2014 ICF Global Consumer Awareness Study, and more.


  • INTRODUCTION (Study Scope, Information Sources Used, Methodology)
    • FORECASTING METHODOLOGY
  • Executive Overview of Major Findings
    • Market Definition
    • Nature of the Market - Why The Demand?
    • Market Status Report - Major Market Developments &Trends
      • The Shift to Digital Delivery of Products & Services
      • Changing of the Guard
      • Scandals and Closures
      • The Next Big Thing - Marketdata's Predictions
      • The Next Big Thing Has Already Happened
      • Self-improvement Providers & Products Follow The Technology
    • Opinions of Industry Movers and Shakers
      • Findings of Telephone Interviews: Market Trends & Outlook
      • Steve Salerno, author of book: "Sham"
      • David Riklan, President of Selfgrowth Online (selfgrowth.com - largest self-improvement website)
      • Manny Goldman - Personalgrowth.com, Realgrowthworldwide.com, Itsallaboutwomen.com
    • A Word on The New Age Movement
    • Self-improvement Customer Demographics
    • Market Size & Growth, Market Segments
      • Table Size of The U.S. Self-Improvement Products & Services Market
    • Market Segment Outlooks
      • Motivational Speakers
      • Recent Market Trends
      • Estimated Revenues of The Top Speakers
        • Table The Top U.S. Motivational Speakers - by Annual Revenues
        • Table The Top U.S. Motivational Speakers - by Net Worth
    • The Personal Coaching Market
      • Market Size
    • The Public Seminars Market
      • Table The Leading Public Seminar Competitors
    • Infomercials: Direct Response TV
      • Table Estimated Full-year Infomercial Retail Sales, by Self-improvement Category ($ millions)
      • Table Media Billings, By self-improvement category
      • Table Estimated Infomercial Retail Sales, by Self-improvement Category
      • 2014 - First Half Performance
    • Holistic Institutes, Retreats, &Other Training Organizations
      • Table Actual or Estimated Segment & Company Revenues
      • 2015 & 2018 Forecast
    • The Self-Improvement Books Market
      • Size of the Self-Improvement Books Market
      • 2018 Forecast
    • The Self-Improvement Audiobooks Market
      • Demographics:
      • 2015-2018 Forecast
      • Self-Improvement Audiotapes Market Potential
    • Self-Improvement Websites
    • Status of The U.S. Weight Loss Market
      • Summary - Industry Paradigm Shift Is Coming
        • Table Composition of the U.S. Weight Loss market in 2013-2014: Diet Products vs. Services ($ billions)
      • Market Performance: 2011 - 2014
        • Table Market Performance: 2011 - 2014
      • Major 2015 Market Forecasts
      • Medical Weight Loss Chains Now Have The Momentum
      • Commercial Weight Loss Chains
        • Table Sales of the leading Commercial Diet Companies ($ millions)
  • The Motivational Speakers Market
    • Summary
    • Female Motivational Speakers
    • Recent Market Trends
    • Estimated Revenues of The Top Gurus
      • Table The Top U.S. Motivational Speakers - by Annual Revenues
      • Table The Top U.S. Motivational Speakers - by Net Worth
    • SANG - Speakers & Authors Networking Group
    • The Corporate Training Market
    • Typical Speaking Fees
      • Table Speaking Fees
      • Motivational Speaker Characteristics
      • Motivational Speaker Promoters
      • Who Are The Leading Speakers?
    • Motivational Speaker Profiles
      • Brendon Burchard
      • Pete Bissonette - Learning Strategies Corp.
      • Bill Harris
      • Vic Johnson
      • Dr. PHIL McGRAW
      • ANTHONY ROBBINS
      • SYLVIA BROWNE
      • Dr. LAURA SCHLESSINGER
      • SUZE ORMAN
      • DALE CARNEGIE
      • DEEPAK CHOPRA
      • STEPHEN COVEY (deceased)
      • ZIG ZIGLAR (deceased)
      • WAYNE DYER
      • ROBERT KIYOSAKI
      • JOHN GRAY
      • IYANLA VANZANT
      • LES BROWN
      • LOUISE HAY
      • BRIAN TRACY
      • MARIANNE WILLIAMSON
      • OG MANDINO
      • KEN BLANCHARD
      • L. RON HUBBARD
      • TOM HOPKINS
      • LEO BUSCAGLIA
      • JIM ROHN (deceased)
      • KEVIN TRUDEAU
      • JACK CANFIELD
      • MARK VICTOR HANSEN
      • SPENCER JOHNSON
      • BARBARA DE ANGELIS
      • JON KABAT-ZINN
  • The Personal Coaching Market
    • Summary & Nature of The Market
    • Counsel and advice by phone
      • The Association of Fitness by Phone Coaches
      • Trade Groups
      • International Coach Federation
      • Personal Coaching Market Size & Status Report
      • 2014 ICF/ PricewaterhouseCoopers Studies Results
      • 2012 ICF/ PricewaterhouseCoopers Study Results
        • Table Coaches By World Region - 2011
        • Table Annual Revenue/Income From Coaching 2011
        • Table Total Revenue From Coaching
        • Table Experienced Increase In Last 12 Months On All Key Trends
        • Table Annual Revenue/Income - Next 12 Months
        • Table Key Issues Facing the Industry In The Future (% respondents)
      • Market Size
      • Coaches Profile
      • The Client Profile
      • Key Issues & Future Trends
      • Profiles of Some Top Coaches
      • Bernie Siegel
      • Colleen Bracken
      • Diane Brennan
      • Pat Mathews
      • Pam Boney
      • Kay Cannon
      • The Major Coaching Periodicals
  • The Direct Response Market: Infomercials
    • Nature of The Market
    • Market Size
    • Effect of The Great Recession
    • 2013 Performance
      • Table Estimated Full-year Infomercial Retail Sales, by Self-improvement Category ($ millions)
    • Media Billings, By self-improvement category
      • Table Media Billings, By self-improvement category
      • Table Estimated Infomercial Retail Sales, by Self-improvement Category
    • 2014 - First Half Performance
      • Table 2014 1st Half Media Billings for Long-form Infomercials - By SI Category ($ millions)
      • Table 2014 Full Year Estimated retail Sales - By SI Category ($ millions)
    • 2015 - 2018 Forecast
      • Table Historical Share of Total Infomercial Retail Sales by Self-improvement Shows ($ billions)
      • Table Jordan Whitney's Top 100 Infomercials of 2013
      • Table Jordan Whitney's Top 100 Infomercials of 2011
      • Table Top 100 Traditional Short-Form Spots for 2013
      • Table Top 100 Traditional Short-Form Spots for 2011
      • Table Top 50 Market Specific Short-Form DRTV Spots for 2011
      • Table Jordan Whitney's Top 100 Long-form Infomercials of 2009
    • Successful Infomercials of the Past
      • The Top Grossing Infomercials of Year 2000
      • Infomercial Buyer Demographics
      • Consumers Say Convenience is #1 Factor for Purchasing Products Electronically: 2005 survey findings
      • ERA's 2003 Leisure Trends Study
    • Some Leading Infomercial Producers
  • The Self-Improvement Books Market and New Age Bookstores
    • Nature of The Market
    • Status Report of Book Buying in America
    • The Rise of e-books
    • Self-improvement Books
    • "The Secret"- A Movie and Book Phenomenon
    • Book Distribution Outlets
      • Table Domestic Net Consumer Book Sales, By Type of Customer - Percentage
    • New Age Bookstores
    • New Age Retailer Operations Survey
    • The Self-Improvement Books Market
      • Market Size
    • 2018 Forecast
    • The Diet Books Market
      • Nature of the Market
      • Diet Book Buyer Demographics
      • What makes some diet books bestsellers?
  • The Self-Improvement Audiobooks Market
    • Summary
    • Audiobook Buyer Demographics
      • APA 2013 Consumer Survey Findings
      • APA 2011 Consumer Survey Findings
      • APA 2010 Consumer Survey Findings
      • Demographics
      • Audiobook Listeners are Avid Readers
      • Audiobooks Are Popular In Many Settings
      • Many Audiobook Formats are Popular
      • Popularity Level by Category
      • Market Size and Growth
      • 2010 Sales Survey
      • Effects of the Recession in 2009
      • 2015-2018 Forecast
      • Self-Improvement Audiotapes Market Potential
      • The Major Competitors
      • Harper Audio, Harper Collins Publishers
      • The Leading Self-Improvement Audiobook Publishers
    • Competitor Profiles
      • Nightingale-Conant
      • Audible.com
        • Table Audible Inc. and Subsidiary Condensed Consolidates Statement of Operations
  • Self-Improvement Websites & Internet Mastery Programs
    • Summary of The Market
      • Self-improvement Websites, Ranked by Traffic
        • Table Self-improvement Websites, Ranked by Traffic
    • Competitor Profiles
      • Selfgrowth.com
      • ConsciousOne.com
      • TSTN.com (The Success Training Network)
      • Success.com
      • Beliefnet.com
      • Thirdage.com
  • Internet Mastery Programs & Courses
    • Summary
    • What they promise to help you accomplish
    • The Major Players
    • Ryan Deiss - Digital marketer, website traffic conversion system, Authority Marketing ROI
    • Jeff Walker - The Product Launch Blueprint
    • Callan Rush - Expert on holding seminars, workshops, retreats, Wealth Through Workshops
    • Russell Brunson - Dotcom Secrets
    • Daniel Hall - create webinars, Million Dollar Webinar Sales Template
    • Glenn Dietzel - Author And Get Rich System
    • Eben Pagan - Selling Products Online
    • Jay Boyer & John S. Rhodes - Real Fast Derivative Products
    • Mike Koenigs - Product Launch System
    • Steve Harrison
    • Creating e-books for sale on Amazon
    • Speaking for Money Success System
    • Jeremy Frandsen & Jason "Jay Van Orden - traffic conversion coaching program
    • Internet Mastery Courses: The Problem For The Consumer
      • Market Size & Growth
  • Holistic Institutes & Retreats, and Training Organizations
    • Nature of the Market--Definition
    • Status of the Market
    • Market Segment Potential
      • Table Actual or Estimated Company Revenues
      • Holistic Institute Income, Expenses & Profitability
      • 2015 & 2018 Forecast
    • List of The Major U.S. Holistic Institutes
    • Institute Profiles
      • The Esalen Institute
        • Table Financial summary
      • Kripalu Center
        • Table Kripalu Center
      • The Naropa Institute
      • The New York Open Center
      • The Learning Annex (out of business)
      • Omega Institute
        • Table Income Statement
        • Table Expenses, by type
      • The Option Institute
      • Wainwright House
    • Other Training Organizations
      • The Franklin Covey Company
      • Franklin Covey's Seminars and Training
      • Estimated & Actual Revenues for Stephen Covey & Franklin Covey Co.
        • Table Estimated & Actual Revenues for Stephen Covey & Franklin Covey Co.
      • Fiscal 2014 Fourth Quarter Financial Highlights
      • Historical - Company Structure
      • Effect of the Great Recession in 2009
        • Table Effect of the Great Recession in 2009
      • Dale Carnegie Training
      • Toastmasters International
        • Table Statement of Activities for the Year Ended December 31
      • Gaiam, Inc.
      • 2013 Results
      • 2014 Results
        • Table Twelve Months Ended
      • Hay House
      • Centerpointe Research Institute
  • The Public Seminars Market
    • Summary
    • Market Status Report
    • Market Size
      • Table The Leading Public Seminar Competitors
    • Operating Ratios
    • 2013-2014 Performance
    • Competitor Profiles
      • Fred Pryor/Career Track (PARK University Enterprises, Inc.)
        • Table Park University
    • Evelyn Wood Speed Reading
    • Other Speed Reading Competitors
    • Learning Strategies Corp.
    • Skillpath seminars (Graceland University)
      • Table Graceland University
    • National Seminars Group/Padgett Thompson (Rockhurst University)
      • Table Rockhurst University
    • Peter Lowe (Get Motivated seminars) - No longer in business
      • Company History
      • Hay House
      • Landmark Education
      • Peak Potentials
    • Webinars as an alternative to live events
  • Status Report of The U.S. Weight Loss Market
    • Summary - Industry Paradigm Shift Is Coming
      • Table Composition of the U.S. Weight Loss market in 2013-2014: Diet Products vs. Services ($ billions)
    • Market Performance: 2011 - 2014
      • Table Market Performance: 2011 - 2014
    • Major 2015 Market Forecasts
    • Recent Company Developments
    • Weight Watchers
    • Company Tries New Advertising Approach
    • 3rd Quarter 2014 Results
    • Conference Call Info. &Commentary
      • Jenny Craig
      • NutriSystem
      • Medifast
    • Latest Dieter Trends
      • American Dieter Actions Don't Match Their Desires
    • Diet Rankings - Which Are The Best Programs?
    • Medical Weight Loss Chains Now Have The Momentum
    • The Effects of The Affordable Care Act (Obamacare)
      • Obamacare Will Cover Diet Programs, With Conditions
    • Obesity Is Now Considered A Disease
    • MDs Told To Be More Proactive In Fighting Obesity - Revenue Opportunities For Weight Loss Counseling
    • The Weight Loss Is Moving To More and New Retail Channels
      • Drugstore & Big Box Healthcare Mini-clinics
    • Multi-level Marketing As A Weight Loss Distribution Channel
    • Multi-level Market For Weight Loss Products In U.S. Worth $2.2 Billion
      • Sales in U.S. Equal 42% of Worldwide $5.4 billion Market
    • Fitness & Weight Loss Apps: How Big A Threat?
      • Summary
      • HERE'S THE BIG TAKEAWAY!
    • Weight Loss Market Segment Performance
      • Diet Soft Drinks
      • Health Clubs
      • Commercial Weight Loss Chains
      • Jenny Craig
      • NutriSystem
      • Medifast
        • Table Sales of the leading Commercial Diet Companies ($ millions)
      • Diet Books & Exercise Videos
      • Medical Weight Loss Programs
      • Bariatricians
      • Hospitals, Medical Clinic Chains, Individual MDs
      • VLCD/LCD Programs (very low calorie diets)
      • Diet Drugs
      • 2014 New Drugs
      • Retail & MLM Meal Replacements & Diet Pills
      • Unilever Thinking of Selling Slim-Fast Brand
  • Reference Directory of Market Information Sources
    • Trade Groups & Associations
    • Self-Improvement & New Age Journals & Publishers
    • Major Self-Improvement Websites & Portals
    • Infomercials - Direct Response Marketing Sources
    • Motivational Speakers Bureaus
    • Other Market Research Studies, Special Report & Organizations

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