The Market For Self-Improvement Products & Services
Simply the most comprehensive business analysis that exists of the self-improvement market, since 1994. This Marketdata study examines the $11 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, audiobooks, infomercials, motivational speakers, public seminars, workshops, retreats, webinars, holistic institutes, personal coaching, apps, Internet courses, training organizations and more. Nature of the business, $ value/growth and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, and general motivational.
The study analyzes market segments/industry structure, the market’s $ size/growth (2003-2023 forecast), latest trends, latest survey findings of trade associations (ICF Coaching, Audio Publishers, National Speakers Assn.), the shift to Internet delivery of content, customer demographics, in-depth profiles of 60 top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Suze Orman, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), top 100 infomercials list, 2019 status report of the U.S. weight loss market, and more.
Contains a 115-page chapter profiling the activities/specialties and revenues of the top motivational speakers and gurus, with in-depth profiles of the top 60. 100 in-depth competitor company and guru profiles: Nightingale-Conant, Hay House, Success Resources America, Landmark Education, Skillpath, National Seminars Group, Fred Pryor/Career-Track, Selfgrowth.com, Toastmasters, Dale Carnegie Associates, Franklin-Covey, Sandler Training, Toastmasters, Omega Institute, Esalen, Robbins Research, Weight Watchers, NutriSystem, The Chopra Center, and more.
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