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The U.S. Residential Maid Services Industry

The U.S. Residential Maid Services Industry

This new Marketdata study is simply the most comprehensive analysis ever of the little-researched $8 billion U.S. residential maid services market, that employs 190,000 workers. There are about a dozen maid service franchises that combined account for about 14% of industry receipts, at just over $1 billion. However, many independent non-franchise companies and solo operators also compete.
Maid services have enjoyed fairly steady growth, as an aging population, time-pressed consumers and Millennials boost demand. The Bureau of Labor Statistics expects continued growth for this occupation, although recessions do affect the business. Off-the-books solo maids, many foreign, constitute a significant share of the workforce (legal and illegal).

This study traces the industry’s size, growth, end-user segments, structure, demand factors, major trends, and operating ratios — Receipts from 2007- 2020 forecasts. The report examines how maids/services operate, their avg. rates for cleaning, franchises vs. independents, impact of the last recession, maids hourly and yearly pay, turnover, and more. The study includes an overview of the total commercial cleaning/janitorial service sector. Includes findings of latest surveys by the ARCSI trade group, as well as comments and outlooks by top experts, National, operating ratios from the Census Bureau, BLS, and other sources. Companies by sales volume. Investment costs to buy franchises by company. Competitor profiles and market share/revenues for: The Maids, Maid Brigade, Merry Maids (ServiceMaster), Molly Maid, MaidPro, Cottage Care, Home Cleaning Centers of America, The Cleaning Authority, Maid to Perfection.

Overview of The Total Building Cleaning Services Industry
Definition & scope of the building maintenance/janitorial industry, industry structure and fragmented “mom & pop” nature of the business, NAICS codes, maids as sub-segment
Major trends and issues affecting building service contractors
Factors affecting demand
Market size, $ receipts of: janitorial services, pest control, carpet cleaning other services (residential cleaning) for 2000-2015
Industry Snapshot of Total national Janitorial Services: 1997, 2002, 2007, 2012 (no. o establishments, payroll, receipts, receipts per estab., payroll & receipts per employee, etc.)
The Maid Services Market
Nature of the Industry
How maid services operate, fees charged, pay methods, types of maids, etc.
Demand factors – discussion
Maids by sex, gender, ethnicity
Immigration and the underground workers, solo operators
End-user household demographics: findings of Mediamark Research survey: major target age groups and usage of professional cleaning services
List of residential cleaning services franchises: (The Maids Intl., Maid Brigade; Merry Maids, Molly Maid, MaidPro, Cottage Care, Mini Maid, Home Cleaning Centers of America, The Cleaning Authority, Maid to Order, Maid to Perfection) - addresses.
Demand Factors
Projected no. of U.S. households using a maid or housekeep, by age group
Percentage of U.S households using a maid or service
Rise of dual income families
Effect of recessions and the overall economy, disposable income
Operating Ratios
Bureau of Labor Statistics national data: number of maids in U.S – total no. maids working in private residences, hotels & motels, commercial sites, healthcare facilities, avg. hourly wages and annual income.
Maid Services operating ratios:
Avg. prices per cleaning, national and ranked by state
How Residential Cleaning Rates are determined
Average house cleaning rates
Census Tables & Maps (May 2015)
Industries with the highest levels of employment in this occupation
Employment of maids and house cleaners, by state
Mean annual wages of maids and house cleaners, by state
Top paying States for this occupation
Metropolitan areas with the highest employment level in this occupation
Metro areas with highest concentration of jobs and location quotients in this occupation
Top paying metro areas for this occupation
Top paying non-metropolitan areas for this occupation.
ARCSI Maids Trade Association Statistics: Industry & Member Profiles
ARCSI members, by: year they started business, annual sales, no. of employees, online marketing methods used, etc.
Estimate of avg. annual sales per maid service company, total national industry receipts.
No. of maid service companies in U.S., estimated no. of residential maids working
No. of maid service companies, by their no. of employees
No. of maid service companies, by sales volume
No. of maid service Franchises, by sales volume
No. of maid service Independents, by sales volume
Industry Size & Growth
Market Status Report: Findings of Interviews with leading industry experts
Market size estimates, methods, rationale by trade groups (ARSCI), competitors, Marketdata
U.S. Bureau of Labor Statistics’ Occupational Outlook for maids occupation
Data from Merry Maids (ServiceMaster), average revenues from 10K reports,
historical and current data, franchise and non-franchise branches.
Marketdata estimates of industry size/growth/outlook for 2008-2015, 2016, 2020.
Major Competitors & Franchising
Summary of maid franchises - discussion
Number of maid services franchises: 2008-2015, by company
Franchise fees, total start-up costs, royalty rates, by company.
Brief Competitor Profiles: address, history, when founded, when started franchising, services, no. of U.S. and non-U.S. franchises, franchise packages sold, etc. for:
The Maids
Maid Brigade
Merry Maids (ServiceMaster)
Molly Maid
Cottage Care
Home Cleaning Centers of America
The Cleaning Authority
Maid to Perfection
Number of franchise units in No. America, by company: 2009-2015
Estimated annual revenue by franchise company, market share – 2015
Company-owned vs. franchised units, by company.
Residential cleaning franchises: start-up costs, franchise fee, royalty rates – by company
Reference Directory of Industry Information Sources
Addresses, phones, contacts at major industry trade associations, trade journals, consulting firms: commercial cleaning, carpet cleaning, maid services.

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