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The U.S. Residential Maid Services Industry

The U.S. Residential Maid Services Industry

This new Marketdata study is simply the most comprehensive analysis ever of the little-researched $8 billion U.S. residential maid services market, that employs 190,000 workers. There are about a dozen maid service franchises that combined account for about 14% of industry receipts, at just over $1 billion. However, many independent non-franchise companies and solo operators also compete.
Maid services have enjoyed fairly steady growth, as an aging population, time-pressed consumers and Millennials boost demand. The Bureau of Labor Statistics expects continued growth for this occupation, although recessions do affect the business. Off-the-books solo maids, many foreign, constitute a significant share of the workforce (legal and illegal).

This study traces the industry’s size, growth, end-user segments, structure, demand factors, major trends, and operating ratios — Receipts from 2007- 2020 forecasts. The report examines how maids/services operate, their avg. rates for cleaning, franchises vs. independents, impact of the last recession, maids hourly and yearly pay, turnover, and more. The study includes an overview of the total commercial cleaning/janitorial service sector. Includes findings of latest surveys by the ARCSI trade group, as well as comments and outlooks by top experts, National, operating ratios from the Census Bureau, BLS, and other sources. Companies by sales volume. Investment costs to buy franchises by company. Competitor profiles and market share/revenues for: The Maids, Maid Brigade, Merry Maids (ServiceMaster), Molly Maid, MaidPro, Cottage Care, Home Cleaning Centers of America, The Cleaning Authority, Maid to Perfection.


  • Overview of The Total Cleaning Services Industry
    • Summary
      • Industry Definition & Scope
      • Industry Size
        • Table National Industry Receipts: Services to Buildings & Dwellings
    • Industry Structure & Key Operating Ratios
      • Private Sector Surveys
        • Table Customer Mix - Where Do Commercial Contractors Clean?
    • Census Bureau Surveys - 1997-2012
      • NAICS code: 561720 - Janitorial Services Industry Definition
        • Table Key Industry Statistics: United States: All Janitorial Services
  • The Residential Maid Services Market
    • Demand Factors
      • Table Estimated Number Of Households Using Cleaning Services
      • Immigration and Maids
    • How Maid Services Operate
      • What to Expect
      • Average House Cleaning Rates
      • How Residential Cleaning Rates Are Determined
  • Industry Operating Ratios
    • Bureau of Labor Statistics Data
      • Table National estimates for this occupation
      • Industry profile for this occupation
        • Table Industries with the highest levels of employment in this occupation
        • Table States with the highest employment level in this occupation
        • Table Top paying States for this occupation
        • Table Metropolitan areas with the highest employment level in this occupation
        • Table Metropolitan areas with the highest concentration of jobs and location quotients in this occupation
        • Table Top paying metropolitan areas for this occupation
        • Table Nonmetropolitan areas with the highest employment in this occupation
        • Table Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation
        • Table Top paying nonmetropolitan areas for this occupation
    • Average Bill
      • State Average, ranked from high to low
    • ARCSI Industry Profile
      • Industry Profile
        • Table Number of Maid Service Companies, by no. of employees
        • Table Number of Maid Service Companies, by annual sales volume
        • Table Number of INDEPENDENT Maid Service Companies, by annual sales volume
        • Table ARCSI Member Profile
        • Table Number of FRANCHISED Maid Service Companies, by annual sales volume
  • Industry Size, Growth, Forecasts
    • Market Status Report
      • Findings of Interview With Industry Experts & Competitors
      • Methods to Estimate Industry Revenues
        • Table Merry Maid Company-Owned Unit Revenue
        • Table Merry Maid Franchisee Unit Revenue
        • Table Estimated Maid Service Industry Revenue
      • 2016 & 2020 Outlook & Forecast
      • This industry should be worth $8.74 billion by 2020.
  • The Major Competitors & Franchising
    • Table Maid Service Franchises
    • The Major Competitors
      • Table Major Maid Service Franchisors: No. of units - U.S. and Canada
      • Table Ownership of Maid Service Franchises
      • Table Market Share of The Major Maid Service Franchises: 2015
      • Table Maid Services - Investment Costs and Franchise Fees
    • Competitor Profiles
      • The Cleaning Authority
      • Cottage Care
      • Home Cleaning Centers of America
      • Maid Brigade
      • Maid to Perfection
      • MaidPro
      • Merry Maids (ServiceMaster)
        • Table Merry Maid Company-Owned Unit Revenue
        • Table Merry Maid Franchisee Unit Revenue
      • Molly Maid
      • The Maids
  • Reference Directory Of Industry Information Sources
    • Trade Groups
      • American Maid Service Association
      • The Association of Residential Cleaning Services International
    • Janitorial Industry Trade Associations
      • Cleaning Management Institute (CMI)
      • Building Service Contractors Association International
      • Building Owners and Managers Association International (BOMA)
      • ISSA-The Worldwide Cleaning Industry Association
      • Restoration Industry Association (RIA)
    • Consulting Firms Specializing In The Commercial Cleaning Industry
      • Cleaning Consultant Services, Inc.
      • Daniels Associates, Inc.
    • Trade Journals & Magazines
      • Cleaning & Maintenance Management (NTP Media, now owned by ISSA)
      • Cleanfax (NTP Media)
      • CleanLink
      • Sanitary Maintenance Magazine
      • Contracting Profits Magazine
      • Housekeeping Solutions
    • Books and Reports
    • Related Industry Studies
    • Carpet Cleaning Industry Trade Groups
      • Institute of Inspection, Cleaning, Restoration & Certification (IICRC)
    • Other Carpet-Related Organizations
      • Carpet & Rug Institute (CRI)
      • Cleaning Equipment Trade Association (CETA)
    • Flooring Trade Journals & Magazines
      • Floor Covering Weekly
      • Floor Focus Magazine
      • ICS Cleaning Specialist
    • Carpet Cleaning Consultants and Industry Experts
      • Michael Berry, PhD
    • Stock Analysts Tracking Public Maintenance Service Companies

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