Discussion of market nature & definition, characteristics, major developments of past 2 years, avg. customer profile, why demand exists for programs.
Findings/transcripts of interviews with market movers & shakers at: selfgrowth.com (David Riklan), Steve Salerno (author of “Sham”, others), technology trends, marketing methods.
Changing of the guard: older gurus retiring and dying, who will replace them?
The explosion of SI content via Internet entrepreneurs – discussion
Negative publicity still exists: indictment of Kevin Trudeau, company closures and criticisms
Market Size & Growth, Segments: Table & Discussion of total market size, growth, outlook (2003, 2005, 2007, 2009, 2011, 2013-14, 2018 forecasts), estd. $ size of major segments, BY DISTRIBUTION CHANNEL: Infomercials, mail order catalogs, motivational speaker seminars, holistic institutes, self-improvement books & audiobooks, personal coaching.
The Personal Coaching Market
Definition & summary of the market, number of active coaches in U.S., worldwide, coaching specialties, differences between coaching and consulting, corporate vs. personal coaching, most common myths about coaching, phone coaching
Why many coaches fail
Results of 2014 ICF consumer awareness studies, why people use coaches, why they don’t, their objectives, by sex, age
Results of 201 ICF/PriceWaterhouse industry survey
Status report of the market, topics in demand, corporate vs. consumer customers, Millennials enter the market as coaches, colleges enter the certification field, wellness coaching on the rise
The market’s major trade group and periodicals (address list)
Average coach profile: number active, annual earnings, fees, no. of clients, outlook, extensive operating ratios
This Marketdata study examines the $822 million market for personal or life coaching” services, which differ from business coaching aimed at companies. This is a market with few barriers to entry and multiple organizations providing “certification”, for a fee. The number of coaches in the U.S. is growing, as consumers seek advice and motivation regarding career changes, life-work balance, dealing with changing technology, finance, relationships, health, and more.
The report discusses: Nature and definition of the business, its limitations and scope, image and credibility issues, why many coaches fail, market size (2007-2020 forecast), sensitivity to recessions and consumer discretionary income, demand factors, results of 2012 & 2014 ICF industry studies (average yearly earnings for coaches, fees charged, no. of clients, operating ratios, consumer awareness of coaches), list of major certifying bodies and trade journals, 10 best cities for life coaches, top areas of interest for those hiring life coaches. Also covers major market trends (Millennials entering the profession, entry of colleges into the area of certification, health & wellness coaching growth).
Includes an overview of the total self-improvement market, with opinions by leading market experts and competitors, trends, market segments and their $ values from 2003-2018 F. Profiles of six top coaches provided, along with a reference directory of self-improvement market sources.