U.S. Nail Salons: An Industry Analysis
The U.S. nail salons industry, populated by nearly 28,000 small businesses, had been growing strongly through 2019, reaching a value of $8 billion (actually $17.3 billion when counting sole proprietor nail technicians not working in a retail facility). This growth came to a halt with the pandemic of 2020, which closed many salons for months. However, the industry is recovering as more Americans are vaccinated and shops re-open.
This new Marketdata report is a comprehensive business analysis covering the nature and operations of the nail salons business, services provided, key operating ratios/metrics, dollar size and growth of the industry from 2007 to 2025 Forecast, economic structure of the business (ratios: national, by state, by major city), analysis of franchising (profiles of top 10 franchisors), and more.
The effects of the pandemic are discussed, as well as the outlook for recovery in 2021, and a long-term forecast to 2025. The report also analyses the average yearly revenues per nail salon (for franchises and non-franchises), profitability (industry income statement), and how Asian immigrants built the industry in the 1970s, and the discrimination they faced. Report includes a directory of industry reports, trade associations and magazines.
Sources include U.S. Census Bureau surveys, County Business Patterns, Bureau of Labor Statistics, Nails Magazine, Professional Beauty Association, and original Marketdata research.
- Nature of the Industry
- Definition and number of nail salons and nail technicians, mobile salons, full-service salons, states with highest no. of nail salon workers
- Major industry trends and issues: an industry built by immigrants, discrimination against Asian owners/workers, snapshot of the New York market
- Key Industry Statistics: amount spent on nail care, customer demographics, nail tech training, work hours, avg. salaries, pricing, etc.
- Effects of the pandemic on the industry: closures, cost of protective equipment, how operations changed, house calls, reduced capacity, income declines, top owner concerns.
- Tables:
- - Share of consumers of hair and nail salons by age group.
- Market Size, Growth, Forecasts
- Estimates of industry size/no. of nail salons by U.S. Census Bureau vs. Nails Magazine, other sources, why some estimates don’t make sense
- Discussion & analysis of historical growth trends, during last recession, recovery since then, current situation, rationale
- Discussion of major factors affecting industry growth
- 2020 Performance: Effects of The Pandemic: Analysis & discussion, BLS payroll data
- 2021 Industry Outlook: Prospects for a recovery: Analysis & discussion, recent BLS payroll data
- 2025 Industry Forecast: Long-term outlook: Analysis & discussion, demand factors
- Tables:
- - Number & Receipts of U.S. Nail Salons: Employers with Payrolls: 2007-2025 F
- - Number & Receipts of U.S. Nail Salons: Non-Employers without Payrolls: 2007-2025 F
- - Total Size of the U.S. Nail Salons Industry: Employers & Non-Employer: 2007-2025 F
- - Non-employer Establishments, by Revenue Class: 2018
- - Number of nail technicians in the U.S. from 2006 to 2018
- Industry Economic Structure & Operating Metrics
- - Summary of key industry metrics, NAICS code for the industry, discussion of employer vs. non-employer establishments, number and avg. salary of nail technicians
- - Number of nail salon establishments, by employment size: 2017 & 2012
- - Industry snapshot: 2007, 2012, 2017: no. of firms, estabs., receipts, employees
- - Labor costs & productivity, sales/payroll ratio
- - Avg. receipts per nail salon: 2017, 2019
- - Avg. receipts, avg. payroll, avg. no employees: 2007, 2012, 2017
- Industry ratios (no. of firms, establishments, receipts, payroll as % receipts for 2017 & 2012) by:
- • legal form of organization -corporations, sole proprietorships, partnerships: no. of employees).
- • Single vs. multi-unit firms, by size
- • Concentration Ratios: ratios for top 4, 8, 20, 50 largest firms
- • Receipts size of establishments (under $100,000 to $5 mill.)
- • No. of nail salons, receipts & avg. receipts per establishment, alpha by state: 2019
- Geographic Analysis
- - Top 7 states, by no. of nail salons
- - Top 6 states, by receipts
- • No. of nail salons, receipts & avg. receipts per establishment, by state, ranked by number – 2019 (County Business Patterns, Marketdata estimates)
- • No. of nail salons, receipts & avg. receipts per establishment, by major city: 2017.
- Nail Technicians Data
- - No. of nail techs: 2006-2018
- Maps:
- - Employment of manicurists & pedicurists, by state, May 2020
- - Annual mean wage of manicurists & pedicurists, by state, May 2020
- Tables:
- - Metropolitan areas with the highest employment level in Manicurists and Pedicurists
- - Top paying metropolitan areas for Manicurists and Pedicurists
- Nail Salon Operating Costs & Metrics
- - Discussion of FabJob Guide and BLS data on nail salon owner’s potential earnings and salon profit margins, factors affecting profitability
- - Sample Profit & Loss Monthly Statement for an Average Nail Salon: 2019 (Marketdata estimates)
- - Frenchie’s Franchise Sample Annual Income Statement: Salon in year 4,
- 2018
- Tables:
- - Avg. price of nail services, by type (Nails Magazine data)
- - Services provided by nail salons, percent offered (Nails Magazine data)
- Nail Salon Franchising
- (Headquarters address, no. of franchises, purchase costs, financial data when available)
- - Summary – discussion of franchising benefits, sample earnings of Frenchie’s franchisees in 2018
- Table:
- - Top 10 nail salon franchisors, no. of units, systemwide revenues
- - Brief profiles of nail salon franchises
- • Regal Nails
- • Frenchie’s
- • Bellacures
- • PROSE Nail Salons
- • Davi Nails
- • Namaste Nail Sanctuary
- • Miniluxe
- • Nail Garden
- • Camile Albane
- • Hammer & Nails Grooming
- Reference Directory
- List of nail salon trade associations, journals, special industry reports, articles, other key contacts – address & phones
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