Discussion of diet market mega-trends: shift from diet products to services, medical programs gain momentum under ACA, what’s wrong with commercial chains, importance of counselors, franchising pros & cons, consumer clean eating trend, move to retail outlets
Performance of 2015 & 2016 diet seasons, discussion of rise of MLM firms, DIY trends, company programs, competition from apps, advertising strategies
2016 market forecasts and trends
Summary of major market developments & trends of 2013-
$ size of market and its 9 segments, forecasted 2015-2019 growth rates for segments
2013-2015 $ value of diet products vs. services
Historical market revenues $ size, by segment: 1989-
Revenues of top commercial chains: 2009-
Diet soft drink sales: 1989-2019 F
Revenues of health clubs industry: 1993-2019 F
No. of bariatric surgeries in the U.S. – 1992-2019 F
Value of meal replacements and OTC diet pills sales: 2005-2019 Forecast
The Meal Replacements Market
Definition/nature of meal replacements vs. over-the-counter (OTC) diet pills, ingredients being used today, new herbal products: coffee bean extract, HCG drops
Product life cycle analysis
Main distribution channels
Main drivers of demand for meal replacements
What it takes to succeed in this market
Use of soy protein in products, controversies
History/nature of mkt.- cyclical shifts from mid-1980s
User demographics: no. and % of dieters using diet pills and meal replacements (Consumer Reports, Bestdietforme.com surveys: 2005-2012 data).
2015 Status Report of the market: estd. Channel sales (diet pills, meal replace.), findings of Nutrition Business Journal (NBJ) research, top diet pill brands sales: 2013, top meal replacements brands sales
Why growth outlook is strong for meal replacements, preferred by MDs, MLMs, commercial chains, why OTC diet pills mkt. still struggles for legitimacy
Regulatory actions, FTC fines marketers (Acai berry, Lipozene, QuickTrim), waning of the Dr. OZ effect/warning on touting “miracle” products for weight loss, Hyroxycut’s fall
Marketdata discussion of traditional/nontraditional distribution channels
Mkt. size/growth: true size of the mkt. - why estimates differ widely
NBJ estimates of diet pill & meal replacements $ and % sales, by distribution channels, discussion of multilevel firms (Advocare, Shaklee, Herbalife, Quixtar, Nu-Skin, EAS, Atkins)
Marketdata estimates of growth for diet pills & meal replacements 2015-2019 F, demand factors.
The U.S. weight loss market has entered a new phase of flat to low growth, constrained by a strong shift to do-it-yourself plans, the proliferation of free apps for smartphones, and more healthy eating by consumers. Yet, some market segments are doing well. Meal replacements is one such segment. Meal replacements are popular, among both medical and commercial diet programs, because they ae inexpensive, portable, and have no side effects. They are easily private labeled, making for easy branding, and are not regulated.
This is a completely revised and updated analysis of this $4 billion market. This is the most comprehensive investigation of the U.S. meal replacements and OTC diet pills market published by anyone worldwide.
Covered… An overview and summary of the total weight loss market (all 10 segments), with 2016 forecasts, 2015 performance, the Oprah Winfrey effect, historical market size, latest market and company developments. Dollar value & growth rates for meal replacements and retail diet pills (1980s to 2014, 2015 and 2019 forecasts), latest market trends and developments, status reports for 2015 and 2016 diet seasons, what it takes to succeed, demand drivers, major distribution channels, the online and MLM market, top 30 competitors ranking, the use of soy, revenues of the market through past recessions, user demographics and loyalty, regulation of diet pills, problems with some brands, and a Reference Directory.