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The U.S. Health Coaching Market

The U.S. Health Coaching Market

Health coaching has emerged as a $6 billion service market, with a strong growth outlook. An estimated 109,000 health coaches and health educators advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes. You are most likely to find a health coach in private practice, at a doctor’s office, or via a corporate wellness program. Large self-insured companies are using coaches to improve employee health and cut claims costs, as are healthcare insurers. However, like coaching in general, the industry is loosely defined and certification in many cases is performed by organizations more interested in profits than coach competence. National standards are years away.

This pioneering new report by Marketdata covers the following: market definition—types of health coaches, what they do, where they work, their number, average salaries, market structure, market size: 2006-2022 forecast, profiles of the 8 major certification organizations, profiles of insurance company users (Aetna, Cigna, Humana, United Health Group), MD and Veterans Administration programs, demand factors and usage by consumers, findings of telephone interviews, and the industry’s major issues, obstacles and outlook.


  • INTRODUCTION - STUDY SCOPE & INFORMATION SOURCES USED
  • FORECASTING METHODOLOGY
  • Summary of the Profession
    • Definition of health coaching
      • Job Description for Health Coaches
      • According to the ICHWC, Coaching Tasks requires skill in:
    • Health Educators
    • Wellness Coaches
    • Market Structure
  • Market Size & Growth
    • How Many Health Coaches Are There? Their Earnings?
    • Salaries for Health "Coaches"
    • Market Outlook
    • We spoke to Colleen Miller, one of the co-funders of the National Society of Health Coaches.
    • Another person we interviewed is Leigh-Ann Webster, of the ICHWC (Intl. Consortium for Health & Wellness Coaching).
    • Another person we interviewed is Darrell Rogers, Head of Advocacy at the Institute of Integrative Nutrition in New York City.
    • Bureau of Labor Outlook
      • Table Estimated U.S. health Coaching Market Size
    • Estimated Weight Loss Coaching Market Size
      • Table Estimated Number of U.S. Weight Loss Coaches
  • Certification Organization Profiles
    • NSHC - National Society of Health Coaches
    • International Consortium for Health & Wellness Coaching
    • American Council on Exercise (ACE)
    • Dr. Sears Wellness Institute
    • Duke Integrative Medicine
    • Wellcoaches School of Coaching
    • Mayo Clinic
    • Cleveland Clinic
    • Institute of Integrative Nutrition
  • Consumer Demand Factors
    • The Cost of American Chronic Diseases and Health Risk Behaviors…
    • Health Risk Behaviors that Cause Chronic Diseases…
    • The Leading Causes of Death and Disability in the United States…
    • The State of Health Coaching: 2016…
      • INTEREST IN COACHING
      • AVAILABILITY OF COACHING
      • THE IDEAL COACHING AGE COHORT
      • COACHING METHODOLOGY
      • PURPOSE OF COACHING
      • COACHING TIMELINE
      • COACHING SPONSOR
  • How Healthcare Insurers and Companies Are Using Health Coaches
    • Kaiser Permanente
    • Cigna
    • Aetna
    • Humana
    • United Health Group
    • Veterans Administration Program - Whole Health
    • Physician Use of Health Coaches
      • Recruit, train and mentor the coaches
      • Start coaching and track your progress
    • Health Coaching Apps
      • Vida
  • Reference Directory

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