This is the ONLY in-depth business analysis that covers ALL segments of this industry, since the market has no trade association performing market research. This newly updated 7th edition study is a fascinating analysis of one of the oldest professions—matchmaking.
This market is a now a $2.5 billion business in the U.S., with online dating services soaring in popularity since 2001 and representing 70% of the market’s value. The Internet has revolutionized this business and has brought affordable and convenient matchmaking to America’s 124 million singles, via Match.com, Plenty of Fish, eHarmony, and other popular services. Mobile dating apps are exploding. Dating website revenues are expected to grow only moderately this year as the U.S. market is saturated with 1,500+ sites and everyone is chasing the same traffic. Most dating sites don’t make a profit. Venture capital funding continues, as new start-ups still believe they can make it big.
The nation’s 1,600 matchmakers and 400 dating coaches are posting moderate growth, but off-line chains and radio datelines continue to slide. Speed dating continues to be popular but is a tiny market. Phone chat lines are still around, with two large competitors dominating. Online firms are still struggling to bridge the divide with lucrative off-line services, but it continues to be challenging.
Industry consolidation continues and Match.com had an IPO. The firm also bought POF for $575 million. Several unscrupulous brick & mortar chains (Great Expectations, Together/The Right One) went out of business. Problems persist: fake online profiles, fraudulent traffic, database breaches, background checks, and privacy safeguards to protect personal information of users.
The study examines: market size/forecasts and segments from 1994 to 2020 Forecast. Separate in-depth chapters cover the markets for: Online Dating (Websites & Apps), Independent Matchmakers, Dating Coaches, Radio Datelines, Phone Chat Lines, Singles Organizations, Speed Dating, and franchises. Also: how dating services operate—typical models/revenues/fees/profits.
Competitor profiles for: Match.com, eHarmony, Spark Networks, Snap Interactive, Tinder, Meetic, It’s Just Lunch, Plenty of Fish, Teligence, Quest Personals, The Matchmaking Institute, Pre-Dating, Hurry Date, 8 Minute Dating, 10 top matchmakers, 11 top dating coaches, more.