MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: Watches and Clocks in the U.S., 7th Edition
Published: May 2006
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The following is the abstract from the full report: Modern watches and clocks offer the style, the function, the gadgetry, or the mark of status, to suit any man, woman or child. The $7.1 billion market also offers big opportunities for any marketer, from the huge multinational, to the tiny basement operation. Yet this same market is difficult to navigate, because it is highly fragmented, with lots of competitors; sales through every channel from department stores to jewelry stores to hardware stores; and pressure from rival time-telling devices such as cellphones and PDAs. ...
This 7th edition of Watches and Clocks in the U.S., one of Packaged Facts’ best-selling reports, is for any executive who needs fresh perspective on the complexities of the exciting watch/clock market: We present historical and projected sales patterns, in-depth analysis of market influences, competitive profiles (of Fossil, Loews/Bulova, LVMH, Swatch, Timex, and others), and extensive interpretation of Simmons demographic data. Special “Focus” chapters discuss the sports watch and kids’ watch segments.