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MarketLooks: The U.S. Market for Vitamins

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Vitamins, Supplements and Minerals
Published: June 2002


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
There has never been a more crucial time to learn about the vitamin, supplement, and mineral industry. Booms and busts have visited the market in the past five years, bestowing fortunes on those with a keen eye for industry trends and sorrow for those lacking crucial information tools. This Packaged Facts report covers the $11 billion U.S. VSM industry and its players. In it you will learn about important trends—needs of an aging populace, structure/function marketing, new delivery systems, the entrance of OTC technologies, exciting new medical research—and a hint of what the next blockbuster product might be.


  1. Overview
  2. Market Size and Growth
  3. Product Segments
  4. Market Share
  5. Market Forecast
  6. Retail Distribution
  7. Marketing and Promotion
  8. The Consumer
  9. Industry Structure
  10. Leiner Health Products, Inc.
  11. Natrol, Inc.
  12. NBTY Inc.
  13. Royal Numico N.V. (General Nutrition Centers, Inc.; Rexall Sundown, Inc.)
  14. Twin Laboratories Inc.
  15. Wyeth

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