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Compiled From: "The U.S. Teens Market"
Abstract from full report:
With deep parental pockets and insatiable consumer appetites, teens are a marketer's dream. Today over 31 million teens carry more marketing clout than ever, influencing as much as $200 billion in family spending. In this updated Packaged Facts report readers find the latest data on teens age 12-19, including demographic information, market projections through 2004 and expenditures and trends in major market categories, including apparel and accessories, sports and entertainment, food and beverages, and personal grooming products. This revised report offers strategies and examples for marketing to teens, as well as a thorough discussion of teen shopping and retail patterns.
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