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Title: Coffee And Tea Market: 2001
Published: September 2001
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Abstract from full report:
The $12+ billion U.S. market for at-home coffee and tea has reached a historical turning-point. The long sustained efforts by purveyors of specialty coffee to win consumers over to the virtues of top quality have largely succeeded--in the process pushing up both sales and consumption. But at the same time makers of traditional mass-market coffee are staring into the abyss, as their products continue to stagnate and even decline. This is resulting in a shakeup at the top, as long-time leaders either opt out, partner with soft drink giants, or otherwise consider their options. Meanwhile, tea continues to hold forth the promise of a huge surge, as aging baby boomers and others embrace healthier or more interesting alternatives to soft drinks and coffee. Indeed, some see tea now as at the same stage coffee was a decade ago, before it exploded in popularity. This 2001 update of Packaged Facts' study of the Coffee and Tea market comprehensively examines the new dynamics at work, profiling market leaders such as Procter & Gamble, Kraft, Nestle, Lipton, Tetley, Celestial Seasonings, and Starbucks--as well as other significant players--as they grapple with the challenges of fundamentally changed conditions. It also provides a quantitative analysis of sales trends, price movements, historical consumption rates, and marketer/brand shares, as well as a qualitative evaluation of factors in growth and decline, mass/specialty interaction, and increasingly rapid innovation. Other features of this study include a detailed listing of new products, an in-depth consideration of the impact of coffee cafes and tea shops on the at-home market, an assessment of advertising and promotional trends, a look at the market from supermarket and other retail perspectives, and complete consumer profiles of coffee and tea drinkers.