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Title: U.S. Market for Ice Cream and Related Frozen Desserts
Published: November 2005
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The following is the abstract from the full report:
Move over coffee cafe and make room for the ice cream shop—the new social gathering spot for kids, families and even singles. Now that $4.00 lattes are the norm, consumers have no qualms about spending $7.00 on an ice cream cone, as well as a couple of hours in an ice cream parlor outfitted with sofas and internet access. Indeed, today’s almost $22 billion retail and foodservice ice cream business is all about connecting with consumers. Have it be via co-branding, made-to-order, or simply specific nutritional appeal, packaged ice cream and foodservice marketers are aggressively innovating and marketing their wares in order increase their share of dollar sales. The fact is that the ice cream category, as large as it is, is not growing much faster than the population. In fact, per capita consumption is likely down, but dollar sales are growing. Consumers are not eating more ice cream, but they are paying more than they ever have before for the ice cream they eat. Part of this is because of the expensive inclusions added to frozen desserts, as well as the innovative formulations, including slow-churned, reduced-sugar, and even fortified. From pints to squrounds, and cones to sandwiches, U.S. consumers love ice cream and love options, hence the variety and the continued innovation.
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