MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: U.S. Market for Coffee and Ready-to-Drink Coffee
Published: February 2006
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The following is the abstract from the full report: The U.S. coffee market is percolating, as consumers explore new ways to make and drink coffee. From individually brewed cups at home (the so-called pods), to blended beverages on the go, the market continues to evolve, with the coffee consumer willing to explore new products.
The U.S. Market for Coffee and RTD Coffee, new from Packaged Facts, offers a comprehensive look at this $34 billion market. On the retail side, the report examines coffee sold for future brewing (beans and ground, and instant), RTD coffee sold in retail (e.g., Frappaccinos), and the phenomenon of “pod”-brewed coffee. The report examines the myriad retail channels for purchasing java, including supermarkets, mass merchandisers and club stores. Extensive coverage is devoted to the enormous foodservice market for coffee - while Starbucks leads the nation, many competitors are battling the Seattle behemoth for market share, including your local convenience store and supermarket.