MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Pretreated Wipes
Published: January 2002
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
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Abstract from full report:
This all-new Packaged Facts report analyzes sales and growth potential for the $1 billion plus U.S. market for personal and household wipes, focusing on the increasing diversity of the products marketed and offering historical sales data and projections through 2006. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data, marketing and new product trends, advertising expenditures, and retail dynamics. Also included are consumer demographic profiles based on Simmons Market Research Bureau data, as well as competitive profiles of major players such as Georgia-Pacific, Johnson & Johnson, Kimberly-Clark, Playtex Products, and market leader Procter & Gamble.
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