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MarketLooks: The U.S. Market for Pretreated Wipes: Personal Care and Household Products

MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Pretreated Wipes
Published: January 2002

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Abstract from full report:

This all-new Packaged Facts report analyzes sales and growth potential for the $1 billion plus U.S. market for personal and household wipes, focusing on the increasing diversity of the products marketed and offering historical sales data and projections through 2006. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data, marketing and new product trends, advertising expenditures, and retail dynamics. Also included are consumer demographic profiles based on Simmons Market Research Bureau data, as well as competitive profiles of major players such as Georgia-Pacific, Johnson & Johnson, Kimberly-Clark, Playtex Products, and market leader Procter & Gamble.

  1. Overview
  2. Market Size and Composition
  3. Projected Market Growth
  4. Marketer Overview
  5. Marketer Shares
  6. Marketing Trends
  7. Retail Dynamics
  8. The Consumer
  9. Procter & Gamble Co.
  10. Kimberly-Clark Corp.

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