MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Plus-Size Apparel
Published: September 2001
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
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Abstract from full report:
This pioneering report from Packaged Facts is one of the first to cover the U.S. market for women's plus-size apparel, estimated at $31.6 billion in 2000. Larger women are growing more self-confident and financially secure, and they are demanding fashion equality with their smaller-size sisters from the runway to retail. This fast-paced market has strong growth potential within an otherwise slow-moving women's apparel arena. The report quantifies market size and growth and factors influencing market growth, offering sales projections through 2005. The analysis features extensive competitive profiles of major and niche marketers and retailers, including specialty and e-tail players, plus analysis of current marketing and new product trends and innovative retail strategies. The report also features an in-depth profile of the plus-size consumer.