MarketLooks: The U.S. Pet Food Market

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Title: The U.S. Pet Food Market
Published: July 2002

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The following is the abstract from the full report:
Currently valued at over $10 billion, the U.S. market for pet food continues to grow, fueled by sales of value-added products for a dog and cat population that has increased to record highs. Yet pet food growth may have reached a plateau, now limited by recessionary economic trends. In consequence, the fundamental framework of the market is being transformed as consolidation occurs among major marketers, retailers, and even the trade press.

  1. Overview
  2. The Products
  3. Market Size and Growth
  4. Factors in Future
  5. Market Projections
  6. The Marketers
  7. The Competitive Situation
  8. New Market Trends
  9. Advertising/Promotion
  10. Distribution/Retail
  11. The Consumer
  12. Competitive Profile: Nestle Purina
  13. Competitive Profile: Proctor & Gamble/Iams
  14. Competitive Profile: Mars/Kal Kan
  15. Competitive Profile: H.J. Heinz
  16. Competitive Profile: Colgate-Palmolive/Hill's Pet Nutrition

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