MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Outdoor and Casual Furniture Market
Published: March 2002
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Abstract from full report:
This all-new Packaged Facts report on the outdoor and casual furniture market, whose U.S. shipments alone currently exceed $2 billion, analyzes sales and growth potential for lawn and porch furniture made of metal, plastic, rattan/wicker, and wood, including seating products (chairs, love seats, settees, benches, stools, and ottomans), tables, cushions, and umbrellas. The report examines in detail the trends affecting market size and growth and offers sales projections through 2006. Coverage includes marketer and brand shares as well as marketing, distribution, and retail trends. New product introductions are increasingly important to this market, and the report focuses on the diversity of products marketed and highlights marketing and new product trends. The report also emphasizes major competitors in this industry, including Barlow Tyrie, Inc., Syroco, Inc., and Bemis Manufacturing Co., Inc., as well as specialty manufacturers such as Trivest, Inc. and O.W. Lee Co., Inc., and explores consumer usage rates, brand preferences, and demographics, based on Simmons Market Research Bureau data.