Marketlooks: The U.S. Market for Oral Care Products

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Title: The U.S. Market for Oral Care Products
Published: January 2003

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The following is the abstract from the full report:
If most of us already brush our teeth, why is the oral care market sailing past the $6 billion mark? And why, by 2007, will this supposedly mature market jump to nearly $8 billion? This new Packaged Facts report discusses the product innovations and societal trends that now drive sales of toothpaste, mouthwash, oral care gums, breath fresheners, toothbrushes, floss, denture care products and electric dental appliances.

  1. Overview
  2. Market Definition
  3. Market Size and Growth
  4. Market Composition
  5. Factors in Future Growth
  6. Forecast
  7. The Top Five
  8. The Consumer
  9. The Procter & Gamble Co.
  10. Colgate- Palmolive Co.
  11. Pfizer, Inc.
  12. GlaxoSmithKline PLC
  13. Looking Ahead

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