MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Non-Chocolate Candy: Volume 2 in the series, The U.S. Market for Chocolate, Candy, Gum & Mints
Published: January 2003
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The following is the abstract from the full report:
In a data-intensive yet compact new format, this Packaged Facts report analyzes the $8 billion market for non-chocolate candy, covering the mass-market and gourmet sectors as well as retail and direct sales. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where flat growth is challenging all players, as reflected in a fresh wave of mergers and acquisitions.
This report first quantifies the non-chocolate candy market, covering market size and composition for 1998 to 2002 as well as projected market growth for 2003 to 2007. An analysis of the competitive situation follows, addressing M&A activity, marketer and brand shares, consumer demand for product variety and innovation, retailer clout and private-label prospects, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers and novelty and gourmet candymakers. The final chapter tabulates and analyzes demographics for non-chocolate candy overall as well as by consumption level, candy type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, the seasonal/holiday market, brand maintenance and line extensions, novelty and licensed products for kids, nutritional concerns, and the uses of the Internet.