MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need.
MarketLooks for market research reports published prior to May 2001 are available in PowerPoint(R) format. This allows you to easily extract text, charts and tables for use in presentations and internal company reports. MarketLooks published after April 2001 are available in PDF.
This MarketLooks has been compiled from the following report:
"The U.S. Market for Men's Grooming Products"
Abstract from full report:
Marketers are massing for a major assault on the $3.5 billion men's grooming market, which consists of the most dynamic segments of half a dozen otherwise mature categories. With an eye toward two demographic groups -- the graying baby boomer intent on retaining his competitive edge and the hip generation Y-er not embarrassed to spend money on looking good -- companies like L'Oreal and Shiseido have launched new men's hair coloring lines. Estee Lauder has come out with a set of men's "self-improvement" tools that sound very much like makeup. New men's fragrance and skincare brands abound. Even the sedate shaving and deodorant arenas has seen shake-ups as Gillette and Pfizer market new high-margin systems and target a new generation of consumers. Focusing on the fragrance, shaving, deodorant, haircare, skincare, and bath & body categories, this new Packaged Facts study pulls the market together, examining the sales, brand shares, new products, retail environment, consumers, and competitive strategies of the traditional toiletries giants as well as the new men's grooming specialists.
Market Size and Growth
Marketing and Promotion
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook