MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Lawn and Garden Market, 5th Edition
Published: March 2003
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The following is the abstract from the full report:
The $22 billion U.S. lawn and garden market is currently undergoing epic changes as a tidal wave of shakeout and consolidation sweeps across the industry. It is "survival of the fittest" time for L&G manufacturers, distributors, dealers, retailers, and service providers, with a stagnant economy encountering global overcapacity and a stubborn drought to create punishing competitive conditions. Yet in the face of adversity, the industry as a whole is strong and hanging tough, successfully positioning to meet current challenges and future demand. This 2003 update edition of Packaged Facts' widely popular study of the U.S. lawn and garden market explores in depth the kaleidoscopic shifts in ownership taking place among major L&G marketers and the fierce battles being waged at retail between big boxes and everyone else. It also examines the fundamental future positives that anchor the market: an aging population base, widespread homeownership, a pent-up demand for quality products, and an industry dedicated to overcoming regulatory challenges and technological obstacles. In addition, this study includes a detailed analysis of sales and growth figures for L&G equipment, supplies, and services; five-year projections for these categories; profiles of leading national and top regional marketers; a comprehensive list of new products; and a complete dissection of L&G consumer use patterns.
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