MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: Laundry Care Products in the U.S.
Published: November 2007
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
MarketLooks covering Packaged Facts studies are the perfect answer for:
The following is the abstract from the full report:
The laundry care product market is mature but seems to be recapturing its youth with new product innovation and marketing based firmly in consumer needs. Since it’s no longer one size fits all in the laundry care market, recent years have seen an increase laundry product forms, new scents, niche products addressing allergies, eco-concerns and consumer interest in high-end cleaning tools. In an ever evolving culture of “me,” exemplified by the popularity of reality-based programming, consumer-generated content and a plethora of products that are 'made just for me,' niche laundry care product innovation that engages the power of individual ego will be more successful than those that offer a one-size-fits-all benefit. Already the industry is making strides in personalizing and customizing through specific scent and cleaning benefits.
Laundry Care Products in the U.S. Report looks at every segment of the laundry care market, including detergents, fabric softener, bleach, and other treatment/specialty products, examines trends for growth and projects sales of products through 2011. It discusses new product introductions and the wide-ranging marketing efforts to support them. The report also breaks out sales by distribution channel and describes strategies and merchandising approaches. It looks at relevant consumer trends and analyzes consumer usage both by segment and brand. Finally, the report includes profiles of market leaders and niche “companies of interest.”
The information in Laundry Care Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2006. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor Ltd.
The report looks at every segment of the laundry care category, examining trends for growth and projecting sales of products through 2011. It analyzes consumer demographics and their current and projected impact on sales of laundry care products. It provides up-to-date competitive profiles of marketers of laundry care products - including a look at smaller, up-and-coming companies and brands - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the laundry care industry.
What You’ll Get in this Report
Laundry Care Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Laundry Care Products in the U.S. offers. The report addresses the following segments:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook